Fyronic Seminar : Engaging with your stakeholders through Web 2.0, Social Media and Enterprise 2.0 Presented by : Franky Redant - Founder Fyronic, Consultant

1. Engage with your stakeholders using Enterprise 2.0 and Social Media Franky Redant Founder – Consultant Twitter:@franky_redant LinkedIn: http://www.linkedin.com/in/frankyredant Facebook: http://www.facebook.com/franky.redant Fyronic on facebook : http://www.facebook.com/pages/Fyronic/119906781356910

2. Internet Today Before we start : Who’s using : Twitter ? LinkedIn ? Facebook ? Sprouter ? Yammer ? Slideshare ? Foursquare ? Youtube ? Skype ? Blogs ? Reading/writing ? Professionally ? Wikis ? RSS ? Tagging ? Mashups ? Enterprise Social Networks ? Collaboration platforms?

3. Internet today The internet started as an Information platform Changed into an Application platform And has now become an Engagement platform homo erectus homo industrialis Homo digitalis

4. Internet Today – what’s there? Social Media with social networks in the lead Facebook, twitter, linkedin... Community created content sites Youtube, flickr, typepad, blogger.com, readwriteweb, Digg, delicious Web 2.0 - Gartner Enterprise 2.0 Other interesting evolutions Evolution of mobile, augmented reality, the internet of things

5. Internet Today – Facebook Facebook is the biggest social network today 29000 applications Company pages : Facebook shop & credits (new business models) Usage : Create following (fanbase), brand awareness, recruitement,use for networking, interact with members, customers, provide information, news, monitor ‘the buzz’, answer, engage, http://www.clickymedia.co.uk/?s=facebook+demographics&submit=submit

6. Internet Today - Twitter Twitter = microblogging News, articles, Keeping in touch Meet new people Usage: Converse/engage Build reputation Network Attract to blog, website, groups ... Promote Recruitment! http://blog.hubspot.com/blog/tabid/6307/bid/6050/The-Ultimate-List-100-Twitter-Statistics.aspx

7. Internet Today – LinkedIn LinkedIn : Business networking >70 Million members Business Networking Groups, jobs, Q&A Usage : Promoting yourself Recruitment, create credibility, endorsements Ask questions, get answers, learn, Become authority on topics Market research, advertise Interact, engage Create your own group. http://advertising.linkedin.com/audience/ I endorse you = Cool..

8. Internet Today – User generated content sites

9. Interaction & conversation example sites

10. Internet Today – Web 2.0

11. WEB 2.0 - Framework Participation is the driver Flexibility, speed, powerful Essential for integration & reuse Trust & credibility Spirit of openness & Sharing The user has control The sum is bigger than it’s parts

12. Web 2.0 – It’s about engaging! Participation – Communication – Direct Engagement – Interaction Creativity Decisive Sharing Business Agility Innovation Collective Intelligence

13. Enterprise 2.0 Enterprise 2.0 is not like Star Trek: “to boldly go where no one has gone before” It’s here and a lot of companies are using it Successfully.

14. Enterprise 2.0 – What is it? Web 2.0 for the Enterprise It’s the use of tools like : Blogs / vlogs Wikis RSS / syndication Social networks, Social bookmarking Tagging / collective filtering Microblogging Rating Mashups Inside the organisation to Engage with all stakeholders internally & externally: Management, employees, customers, members, partners, government, potentials (potential customers, employees, partners, ...), the world Engage! Convince them, share, be consistent and trustworthy

16. Circles of Engagement Market Government The World Peers Customers Employees Management shareholders Potentials Members The Crowd Partners Competitors

18. Pfizerpedia

19. Yammer

20. Intranets

22. Social CRM

23. Enterprise 2.0the And platforms

24. Enterprise 2.0 concepts & tools

25. Enterprise 2.0 Applications & use Social networks or enterprise social networks Blogs / vlogs & comments wikis RSS / Syndication Social bookmarking Tagging /search Microblogging Rating

26. Enterprise 2.0 – Tools & use : Enterprise Social Networks Connecting to colleagues, finding people working on related issues Quicker access to expertise and resources Collaborate (openness, availability of expertise, trust, Spot leadership potential (technical & managerial) Employee retention (fun factor, reputation) Network with partners, customers, members ... Expertise search. Internal communication

27. Enterprise 2.0 – Tools & use : BLOGS Internal top-to-bottom, communication Reinforce corporate vision, mission, status Record thoughts, ideas, experiences and opinions to enable re-use by others Project management :Post regular updates on the status of the project introduce new members in (virtual)teams Record the ideas, opinions and knowledge of all project members resulting from the interactions Show your product and/or service knowledge. Use it as a company news bulletin Use the comments to interact with the readers. Is a door to your website and your company. For project status reporting to customers. For generating buzz Give information to members/customers about... To generate new ideas from outside the organisation.

28. Enterprise 2.0 – Tools & use : Rating / commenting Basis of crowdcasting systems gathering internal/external opinions on topics, products, services, events,... Discussing topics, documents, ideas Market research Employee satisfaction queries. Establishing topic authority/experts. Interaction with topic experts Interact/react on discussions on theweb to attract attention to your expertise/product/service ...

29. Enterprise 2.0 – Tools & use : wikis Project Management (Requirements & specification creation, issues tracking, project history, feature lists, progress & status reporting) Creating & maintaining reference material (policies, hr info, techn. Support, sales documentation, ... ) Collaborative document creation (Meeting notes, sales pitches, marketing campaign ideas, copywriting) Client relationship management (todo’s, history of client activities, ... Collaboration with external parties (permission system, ideation, issue tracking, change management, support ... )

30. Enterprise 2.0 – Tools & use : RSS Enhanced access to relevant information (filtering, user selection, aggregation of relevant content) More efficient team & project communication (auto updating of status, information, changes etc) Reduced email Increased productivity Better promotion of content

31. Enterprise 2.0 – Tools & use : Social Bookmarking More efficient research (faster access to existing information, ... ) Enhanced search capabilities (tagging & social bookmarking combined) Repository of internal and external links to topic specific information Expertise location

32. Enterprise 2.0 – Tools & use : Tagging/search Tagging (folksonomies) Collaborative filtering More efficient searching by tags Combining searches and filtering Information & Knowledge gathering

33. Enterprise 2.0 – Tools & use : Microblogging Fast knowledge sharing Conversations Flattened communications News Updating on status of (documents, projects, work in progress) Fast Question & answer channel Recruitment channel

34. Benefits of Enterprise 2.0

35. Benefits of Enterprise 2.0 platforms Productivity and efficiency Increased productivity Faster innovation & product development Increased project management efficiency Reduced mail overload or better use of new and existing communication tools Improved team performance

36. Benefits of Enterprise 2.0 platforms Stakeholder engagement Better internal and external communication Better collaboration between parties (internal : cross-departemental, external : with members, customers,partners, other) Greater staff engagement, potentially greater customer engagement, greater member engagement (the other meaning of engagement) Enhanced collaborative behaviour (cultural change toward 'sharing environment') More learning & development Fun factor

38. Enhanced search

39. (faster & more accurate)

40. Capture & store activities, conversations, opinions ...

42. Benefits of Enterprise 2.0 platforms Business agility Faster decision making (more and accurate information available fast) Increased flexibility (better research, better market knowledge together with faster decision making and higher innovation : lead to higher flexibility) Higher innovation rate (more ideas, more people involved, better communication) Faster time-to-market products and services (innovation faster, process faster, communication faster) Increase accuracy of products & services (more, faster and direct feedback from customers, partners, members) How agile is your business?

43. Thank you for listening