Short version of my presentation. This time for the Software Factory of Cegeka

1. Collaborating using Enterprise 2.0 and Social Media Franky Redant Founder – Consultant Twitter:@f_redant “Collaboration is the Heart of Innovation” LinkedIn: http://www.linkedin.com/in/frankyredant Facebook http://www.facebook.com/franky.redant Fyronic on facebook : http://www.facebook.com/pages/Fyronic/119906781356910

2. Internet Today Before we start : Who’s using : Twitter ? LinkedIn ? Facebook ? Sprouter ? Yammer ? Slideshare ? Foursquare ? Youtube ? Skype ? Blogs ? Reading/writing ? Professionally ? Wiki’s ? RSS ? Tagging ? Mashups ? Enterprise Social Networks ? Collaboration platforms?

3. Internet Today – what’s there? Social Media with social networks in the lead Facebook, twitter, linkedin... Community created content sites Youtube, flickr, typepad, blogger.com, readwriteweb, Digg, delicious Web 2.0 Enterprise 2.0 Other interesting evolutions Evolution of mobile, augmented reality, the internet of things, crowdsourcing, ideagoras,...

4. Internet Today – Facebook Facebook is the biggest social network today 29000 applications Company pages : Facebook shop & credits (new business models) Usage : Create following (fanbase), brand awareness, recruitement,use for networking, interact with members, customers, provide information, news, monitor ‘the buzz’, answer, engage, http://www.clickymedia.co.uk/?s=facebook+demographics&submit=submit

5. Internet Today - Twitter Twitter = microblogging News, articles, Keeping in touch Meet new people Usage: Converse/engage Build reputation Network Attract to blog, website, groups ... Promote Recruitment! http://blog.hubspot.com/blog/tabid/6307/bid/6050/The-Ultimate-List-100-Twitter-Statistics.aspx

6. Internet Today – LinkedIn LinkedIn : Business networking >70 Million members Business Networking Groups, jobs, Q&A Usage : Promoting yourself Recruitment, create credibility, endorsements Ask questions, get answers, learn, Become authority on topics Market research, advertise Interact, engage Create your own group. http://advertising.linkedin.com/audience/ I endorse you = Cool..

7. Internet Today - Wikipedia WikiPedia Figures: Start date 15 January 2001 Languages 250 (Aug 2007) Articles 10,6 million (June 2008) Media files 1.4 million (Aug 2007) Views > 2500 per second (Aug 2007) Edits > 3 per second (347 million total (Aug 2007) Editors > 400,000 (Jul 2007) Administrators 3,880 (Aug 2007) Traffic Rank 9 nth (Sep 2007) The Biggest Encyclopedia in the world Build by volunteers Maintained by volunteers Open Source software : Mediawiki

8. Interaction & conversation example sites

9. Internet Today – Web 2.0 Participation

10. WEB 2.0 - Framework Participation is the driver Flexibility, speed, powerful Essential for integration & reuse Trust & credibility Spirit of openness & Sharing The user has control The sum is bigger than it’s parts

11. Web 2.0 – It’s about engaging! Participation – Communication – Direct Engagement – Interaction Creativity Decisive Sharing Business Agility Innovation Collective Intelligence

12. Enterprise 1.0 Enterprise 2.0 Enterprise 2.0 is not like Star Trek: “to boldly go where no one has gone before” It’s here and a lot of companies are using it Successfully.

13. Enterprise 2.0 – What is it? Web 2.0 for the Enterprise It’s the use of tools like : Blogs / vlogs Wiki’s RSS / syndication Social networks, Social bookmarking Tagging / collective filtering Microblogging Rating Mashups Inside the organisation to Engage with all stakeholders internal & external: Management, employees, customers, members, partners, government, potentials (potential customers, employees, partners, ...), the world Engage! Convince, share, be consistent and trustworthy

14. Circles of Engagement Internal – close internal relations, day to day intensive interactions, employees, external hires, in house workers Close Business environment : close relationship, regular interaction, question & answers, support function, levels of collaboration (partners, customers, members) Market and larger business environment : less interaction, visibility and reputation management, potential customers/members, potential partners, competitors, industry peers etc World : limited or occasional interaction, potential to interact with yet unknown parties etc. research source, networking source,... Each level has a different approach. Message : what you say Goals : Why you say it Interaction : How you say it Importance : how important is the message for you and the receiver Relevance: how relevant is the message to the receiver Market Government The World Peers Customers Employees Management shareholders Potentials Members The Crowd Partners This all leads to : => different target groups require different channels and different tools also online. Competitors

15. Social Media Vs Enterprise 2.0 Although both use WEB 2.0 concepts and tools, they are different. Enterprise 2.0 Social Media Internal Facing Firewall Business knowledge capture productivity & efficiency wiki, blog, social bookmarks, chat Innovation External Facing Open to the world Social sharing random things Pass-time & leisure social networks and "cool interactive" websites Free Creation & reuse

16. Enterprise 2.0the And platforms

17. Enterprise 2.0 concepts & tools

18. Enterprise 2.0 Applications & use Social networks or enterprise social networks Blogs / vlogs & comments Wiki's RSS / Syndication Social bookmarking Tagging /search Microblogging Rating

19. Enterprise 2.0 – Tools & use : Enterprise Social Networks

20. Enterprise 2.0 – Tools & use : BLOGS introduce new members in (virtual)teams Reinforce corporate vision, mission, status a door to your website and your company. Record thoughts, ideas, experiences and opinions To generate new ideas Show your product and/or service knowledge. to interact with the readers company news bulletin Follow up on project status/history generating buzz Build & maintain reputation

21. Enterprise 2.0 – Tools & use : Rating / commenting Interaction with topic experts gathering internal/external opinions Engage with ... Basis of crowdcasting systems Discussing topics, documents, ideas

22. Enterprise 2.0 – Tools & use : Wiki’s Requirements & specification creation, issues tracking, project history, feature lists, progress & status reporting techn. Support, sales documentation, technical documentation Meeting notes, sales pitches, marketing campaign ideas, copywriting Brainstorm, idea notes, discussions, collaborative creativity sessions

23. Enterprise 2.0 – Tools & use : RSS

24. Enterprise 2.0 – Tools & use : Social Bookmarking Enhanced search capabilities More efficient research Expertise location Repository of internal and external links to topic Specific/relevant information

25. Enterprise 2.0 – Tools & use : Tagging/search Tagging (folksonomies) Collaborative filtering Information & Knowledge gathering efficient searching by tags Adding (personal)context to content

26. Enterprise 2.0 – Tools & use : Microblogging Fast knowledge sharing Conversations Instand news feeds Updating on status of (documents, projects, work in progress) Fast Question & answer channel Recruitment channel

27. Benefits of Enterprise 2.0

28. Productivity and efficiency More knowledge available Better filtering of information Reduced email overload Benefits of Enterprise 2.0 platforms Faster document creation Improved team performance Faster innovation & product development Better use of communication tools Increased project management efficiency Faster and more informed Better search results

29. Benefits of Enterprise 2.0 platforms Stakeholder engagement Fun factor Greater customer engagement Better internal and external communication Greater staff engagement More learning & development Better collaboration Enhanced collaborative behaviour

30. Benefits of Enterprise 2.0 platforms Knowledge creation and retainment Easier and wider access to expertise and organisational capabilities Enhanced search (faster & more accurate) Capture & store activities, conversations, opinions ... Reuse, combine, harness...

31. Benefits of Enterprise 2.0 platforms Reputation is Everything Prfff... They’ve only got 26 followers on Twitter Their facebook page only has 5 fans Cool place to work! Improved internal and external reputation Increased visibility in business environment and market

32. Benefits of Enterprise 2.0 platforms Business agility Increased flexibility Faster decision making Higher innovation rate Increase accuracy of products & services Faster time-to-market products and services

33. Thank you for listening