This worksheet accompanies Chapter 29 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about marketing your business on Facebook and some of the tips and tricks that will increase the ROI of such campaigns.

1. Leverage Facebook
© 2009, Patrick Schwerdtfeger
Create Your Profile
□ Sign up, fill out your profile and configure your privacy settings.
□ Search for groups in your field and join a few, perhaps start your own.
□ Integrate your Facebook profile with Twitter, YouTube and your blog feed.
Notes
Create a “Page” for your Business
□ Facebook pages are powerful enough to use as a primary website.
□ Instead of “friends”, your Facebook page accumulates “fans” (audience).
□ The discussion board allows you and your fans to interact with each other.
Notes
Post Fun Exciting Events
□ When someone signs up for your event, their friend network is notified.
□ Post events that anyone would want to go to, just to build exposure.
□ Take photos at the event, tag attendees and upload to an event photo album.
Notes
Leverage the PPC Opportunity
□ You can target your audience with demographic and geographic precision.
□ Include a branded image that inspires curiosity within your audience.
□ Point your ads to a Facebook Page and the cost is automatically lower.
Notes
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