This worksheet accompanies Chapter 34 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about the free Google Analytics platform and how it can help you monitor and improve your website, conversion and click-through-rate CTR.

1. Google Analytics
© 2009, Patrick Schwerdtfeger
Create a Google Analytics Account
□ Google the phrase “google analytics” and sign up for an account.
□ Add your website details and get the snippet of code it provides to you.
Notes
Install Google Analytics
□ Add the snippet to your website code just before the </body> tag.
□ If you’re using WordPress, add it to the Footer.php file and you’re all done.
□ If you have a custom HTML website, ask your website developer to add it.
Notes
Explore the Data
□ On Google Analytics, click ‘status’ to ensure it is ‘receiving data’ okay.
□ Wait a few days for the platform to accumulate enough data to be meaningful.
□ Take an hour and click on EVERY link you can, exploring the data available.
Notes
Easy Opportunities
□ Look for the pages with the highest ‘bounce rate’ and improve those pages.
□ Use the ‘site overlay’ to see what gets clicked on, and delete what doesn’t.
□ Use the ‘content’ tab to see which pages are most popular with visitors.
□ Set ‘goals’ and use ‘funnel visualization’ to understand website conversion.
Notes
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