C37 online branding worksheet1. Online Branding
© 2009, Patrick Schwerdtfeger
Yelp
□ Claim your business on Yelp and make note of the correct URL to your profile.
□ Add a link from your website to your profile on Yelp. It builds credibility.
□ Add information to your profile including a business description and photos.
□ Ask you clients if they use Yelp. If so, ask them to write a review for you.
Notes
Google Local
□ Google Local listings show up at the top of the search engine results page.
□ Listings are displayed on a local map, along with basic contact information.
□ Add a description with keywords and photos to improve your ranking.
Notes
Yahoo Local
□ Set up a free listing along with your business address and website address.
□ Support your Yahoo Local listing with a Yahoo Directory listing ($299 / year).
Notes
MerchantCircle
□ Create a basic business listing on MerchantCircle. It’s effective and free.
□ You can also build a website, advertise, create coupons and write newsletters.
□ Connect with other businesses to improve the ranking of your business listing.
Notes
www.WebifyBook.com