Dokkodo - The Way of the Startup

How to build
great startups!
The Way of!
Self Reliance!
Gabriel Chan
Gabriel Chan
Co-Founder, NoteWagon
hi@notewagon.com fb.com/notewagon @notewagon

The Way of Self Reliance

獨行道

Dokkōdō


#1: 世々の道をそむく事なし

Accept the world for the way it is.

•  No such thing as a stupid user/customer!
•  Learn their habits or help shape them.
•  Understand how the human mind works.


#2: 身にたのしみをたくます

Do not seek pleasure for its own sake.

•  Long term win VS short term gain.
•  Real value, not just hype or cool factor.
•  The goal of a startup is not to make money
– it is to make the world a better place.


#3: よろすに依枯の心なし

Do not ever depend on a partial feeling.

•  Be data- and metric-driven in *everything*
•  Gut feelings eventually must be verified!
•  Mediocrity has no place in a startup.


#4: 身をあさく思世をふかく思ふ
Think lightly of yourself
and deeply of the world.

•  Go around and act like you own the place,
but never drink your own Kool-Aid.
•  Remembering that it takes huge
momentum to change the world.


#5: 一生の間よくしん思わす

Be detached life-long from desire.

•  Except the desire is to fulfill your vision.
•  Do not get distracted by anything,
unless it is moving towards your vision.


#6: 我事におゐて後悔をせす

Do not regret what you have done.

•  Mistakes are not mistakes if you learn
something from them.
•  Fail early, fail fast, fail often, fail cheap


#7: 善惡に他をねたむ心なし

Never be jealous.

•  Hire people that are better than you.
•  Let your competitors’ success drive you to
not just work harder – also work smarter


#8: いつれの道にもわかれをかなします

Never let yourself be
saddened by a separation.

•  Your colleagues may come and go.
•  Keep in touch with the good ones through
LinkedIn and other social media…
•  Your paths may cross again in the future.


#9: 自他共にうらみかこつ心なし

Resentment and complaint are appropriate
neither for oneself nor others.


#10: れんほの道思ひよるこゝろなし

Do not let yourself be guided
by the feeling of lust or love.

•  Your startup *is* your significant other.
•  Irrational decisions may lead to
unnecessary mistakes and distractions.


#11: 物毎にすきこのむ事なし

In all things have no preferences.

•  Culture of competency and meritocracy
•  Decision making based on facts and data
•  Learn from experts, don’t blindly follow.


#12: 私宅におゐてのそむ心なし

Be indifferent to where you live.


#13: 身ひとつに美食をこのます

Do not pursue the taste of good food.


#14: 末々代物なる古き道具を所持せす

Do not hold on to possessions
you no longer need.

•  Focus on core competencies; axe extras.
•  Keep your software/cloud systems clean,
just like your office (it’s spotless, right?)


#15: わか身にいたり物いみする事なし

Do not act following customary beliefs.

•  Rules may be bent or broken if necessary.
•  What worked for other companies might
not work for your startup.


#16: 兵具は格別よの道具たしなます

Do not collect weapons or practice with
weapons beyond what is useful.

•  Don’t learn how to code in 16 different
languages or all the tools of the trade.
•  Use the right tools for the right jobs.
•  Keeping useless features or services
distract users/customers from your core.

#17: 道におゐては死をいとわず思ふ

Do not fear death.

•  99% of all startups fail. You’re a 1%er!
•  The game is over when you think it’s over
•  Startup is stalling? Pivot or persevere!


#18: 老身に財寳所領もちゆる心なし

Do not seek to possess either goods or
fiefs for your old age.

•  Hoarding cash and assets is a BAD idea.
•  Opportunity cost of growing your startup.


#19: 佛神は貴し佛神をたのます
Respect Buddha and the gods
without counting on their help.


#20: 身を捨ても名利はすてす

You may abandon your own body but
you must preserve your honour.

•  Failure is not final; fail like a winner.
•  Follow your conscience. #businessethics


#21: 常に兵法の道をはなれす

Never stray from the Way
•  Accept everything just the way it is. •  In all things have no preferences.
•  Do not seek pleasure for its own sake. •  Be indifferent to where you live.
•  Do not ever depend on a partial feeling. •  Do not pursue the taste of good food.
•  Think lightly of yourself and deeply of the world. •  Do not hold on to possessions you no longer need.
•  Be detached from desire your whole life long. •  Do not act following customary beliefs.
•  Do not regret what you have done. •  Do not collect weapons or practice with weapons
•  Never be jealous. beyond what is useful.
•  Never let yourself be saddened by a separation. •  Do not fear death.
•  Resentment and complaint are appropriate •  Do not seek to possess either goods for your old age.
neither for oneself nor others. •  Respect the gods without counting on their help.
•  Do not be guided by the feeling of lust or love. •  You may abandon your own body but you must
preserve your honour.

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