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The Westpac Group 
Business Model and Comparative Analysis
Summary: Identifying the key drivers of Westpac’s bottom line and how its different brands work together. Comparing Westpac to its largest rival, Commonwealth Bank

Background

BTFG Distribution Channels

Methods

Westpac Is the oldest bank in
Australia and is currently one of the
largest members of the big four
banks which dominate the Australian
market. Westpac is a family of brands
including a wealth division in BT
Finance and an assortment of
smaller banks, Commonwealth Bank
is also a member of the big four and
is currently the largest bank in
Australia ahead of Westpac

 Extensive analysis of Westpac’s
annual report.

Advice Channel:

 Use of internal documents
 Interviews with analysts from BT
Finance

Customer

Percentage of 
Fees to BTFG

Westpac’s Revenue Driver
Retail and Business Banking

- Direct Channel

 Deposits have become increasingly
important with tighter regulation
emerging after the GFC. High
deposits provide the equity to fund
many of Westpac’s higher margin
businesses

Westpac
Brands

In‐Branch 
Financial 
Advisor

- Corporate Channel

- Planner Channel

BT Financial Group vs. Commonwealth Bank’s Wealth Division
Price

Advised Distribution

Product Innovation

Customer Base

Brand

BT

BT Financial Group Businesses
 Insurance and Investments

Westpac’s Divisions
 Australian Financial Services

 Equity and Gearing Solutions

CBA (CFS)

 Super, Marketing and Direct

•

Westpac Retail and Business Banking

 Private Wealth

•

St. George Banking Group

 Advice

BT Financial Group

 Westpac Institutional Bank
 Westpac New Zealand

 Platforms and Operations

Key Performance Indicator

 Wealth Support

Revenue asset mgmt.
Average FUM ($bn) - ex Hambro
Average FUM ($bn) - Hambro
Average FUM ($bn) - avg total

 Consolidation

Contact Information
Daniel Cohen - Sydney Internship Program

Asset
Mgmt
(CFS
GAM)

•

BTFG

Variance
1H13 v
2H12

CBA Wealth

1H13
(Dec-12)

1H12
(Dec-11)

137

124

43

36

12

10

1.9

18%

-

0

56

46

9.6

21%

161

142

Variance

%

1H13 (Dec12)

1H12
(Dec-11)

1H13 v
2H12

%

13

10%

406

379

27

7%

7.7

21%

-

0
19

13%

Conclusions
Westpac is driven by its retail banking but hopes BTFG will grow and become a major driver. Westpac is position
well with Commonwealth atop the Australian market but BTFG lags behind CBA Wealth’s position of dominance.
HOW MUCH DO THEY DE$ERVE?
The Determinants of CEO Compensation in the United States
Question: What factors are most influential on the various types of CEO compensation in America?
Background / Purpose
• CEOs are paid more than
200x the average salary of
an employee in the same
company
• Firms have a responsibility
to disclose their
compensation for
executives every year to
shareholders

Methods
• Data is sourced from
Bloomberg
• All profitability measures are
one year
• Regressed each category on
separate forms of
compensation and then
together to determine when
variables were important

• How to best structure
payments to CEOs to
maximize firm value

High

Research Goals

Medium

Contact Information
Marc Gruenhut; London Internship Program

Source: Economic Policy Institute

Importance of Category
Size:
Assets, Market Cap,
Employees

CEO Attributes:
Male/Female, Tenure, Board Size

Low

Conclusions
• Firm size is the most important variable,
and market cap is the best proxy for size
• Profitability is minimally correlated
• CEOs are paid more in incentive-based
compensation and less with salary as
tenure increases
• A larger board leads to less control over the
CEO, and more compensation

• Used 2012 data on S&P 500

• Occupy Wall Street has
spotlighted excessive
compensation

To examine the effects of
firm size, personal attributes,
and profitability on the
various measures of CEO
compensation

Growth of CEO Pay in the U.S.

Profitability:
Return on Assets, Stock Price Return, EPS Growth,
EBITDA Growth

Types of Compensation and
Correlation to Category
Total
Compensation

• Size variables most positively correlated
• Market capitalization is the best proxy for
size in study
• Females underpaid when considering total
compensation

Base Salary

• Board size positively correlated to base salary
• Higher tenure leads to lower base salary but
more incentive-based compensation

Incentive – Based
Compensation:
Bonus, stock
options, etc.

• Profitability is positively correlated (ROA)
• Low explanatory power
• Longer tenure leads to higher incentive-based
compensation
WUride

Take a Trip With WUride

An easy way to get around campus without the commitments of owning a vehicle and all of the hassles that come
with them.
Background

Methods

 After spending six months in Rio
de Janeiro, I realized that
simplicity is what people enjoy the
most

 One way to make bike rentals easier
is for WashU to rent bikes out to
people on a by need basis

 Community bikes provide people
with a way to commute while
eliminating the commitment that a
car or personal bike can result in
 As students with routines that
change on a nearly day-to-day
basis, having to pay a large
upfront cost is daunting because
we have no idea when that
investment will suddenly become
wasted
 With everyone having a busy
schedule, being able to get from
place to place in an efficient
manner is important so that time is
not wasted

 WashU will place bike racks/docks all
around campus and people can rent
them for a 24 hour period by simply
swiping their WashU ID and paying a
nominal fee ($1)
 WashU can offer a yearly unlimited
access option which will save money
for those that anticipate on using
bikes often
 Bike repairs would be the
responsibility of the school, not the
individuals that rent them
 Students can take a bike from any
dock and return it to any other dock,
where it will register as being
returned

Who Gains?
• Students
 Less expensive
 Lack of commitment
 More convenient
 Time saving
 Exercise inducing
 WUSTL
 Energy saving
 Revenue producing
 Advertising opportunities
 More efficient
 Congestion eliminating

Locations
 Danforth University Center
 Brookings Hall
 South 40 Dorms
 Simon Hall
 The Village

Contact Information

 Bear’s Den
 Olin Library
 Art School
 Athletic Complex

Eric Weinstein
October 15, 2013
300B Applying Intl. Experiences
Profs. Elfenbein and Orahood

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Influencing policy (training slides from Fast Track Impact)
 

Student pdf test

  • 1. The Westpac Group  Business Model and Comparative Analysis Summary: Identifying the key drivers of Westpac’s bottom line and how its different brands work together. Comparing Westpac to its largest rival, Commonwealth Bank Background BTFG Distribution Channels Methods Westpac Is the oldest bank in Australia and is currently one of the largest members of the big four banks which dominate the Australian market. Westpac is a family of brands including a wealth division in BT Finance and an assortment of smaller banks, Commonwealth Bank is also a member of the big four and is currently the largest bank in Australia ahead of Westpac  Extensive analysis of Westpac’s annual report. Advice Channel:  Use of internal documents  Interviews with analysts from BT Finance Customer Percentage of  Fees to BTFG Westpac’s Revenue Driver Retail and Business Banking - Direct Channel  Deposits have become increasingly important with tighter regulation emerging after the GFC. High deposits provide the equity to fund many of Westpac’s higher margin businesses Westpac Brands In‐Branch  Financial  Advisor - Corporate Channel - Planner Channel BT Financial Group vs. Commonwealth Bank’s Wealth Division Price Advised Distribution Product Innovation Customer Base Brand BT BT Financial Group Businesses  Insurance and Investments Westpac’s Divisions  Australian Financial Services  Equity and Gearing Solutions CBA (CFS)  Super, Marketing and Direct • Westpac Retail and Business Banking  Private Wealth • St. George Banking Group  Advice BT Financial Group  Westpac Institutional Bank  Westpac New Zealand  Platforms and Operations Key Performance Indicator  Wealth Support Revenue asset mgmt. Average FUM ($bn) - ex Hambro Average FUM ($bn) - Hambro Average FUM ($bn) - avg total  Consolidation Contact Information Daniel Cohen - Sydney Internship Program Asset Mgmt (CFS GAM) • BTFG Variance 1H13 v 2H12 CBA Wealth 1H13 (Dec-12) 1H12 (Dec-11) 137 124 43 36 12 10 1.9 18% - 0 56 46 9.6 21% 161 142 Variance % 1H13 (Dec12) 1H12 (Dec-11) 1H13 v 2H12 % 13 10% 406 379 27 7% 7.7 21% - 0 19 13% Conclusions Westpac is driven by its retail banking but hopes BTFG will grow and become a major driver. Westpac is position well with Commonwealth atop the Australian market but BTFG lags behind CBA Wealth’s position of dominance.
  • 2. HOW MUCH DO THEY DE$ERVE? The Determinants of CEO Compensation in the United States Question: What factors are most influential on the various types of CEO compensation in America? Background / Purpose • CEOs are paid more than 200x the average salary of an employee in the same company • Firms have a responsibility to disclose their compensation for executives every year to shareholders Methods • Data is sourced from Bloomberg • All profitability measures are one year • Regressed each category on separate forms of compensation and then together to determine when variables were important • How to best structure payments to CEOs to maximize firm value High Research Goals Medium Contact Information Marc Gruenhut; London Internship Program Source: Economic Policy Institute Importance of Category Size: Assets, Market Cap, Employees CEO Attributes: Male/Female, Tenure, Board Size Low Conclusions • Firm size is the most important variable, and market cap is the best proxy for size • Profitability is minimally correlated • CEOs are paid more in incentive-based compensation and less with salary as tenure increases • A larger board leads to less control over the CEO, and more compensation • Used 2012 data on S&P 500 • Occupy Wall Street has spotlighted excessive compensation To examine the effects of firm size, personal attributes, and profitability on the various measures of CEO compensation Growth of CEO Pay in the U.S. Profitability: Return on Assets, Stock Price Return, EPS Growth, EBITDA Growth Types of Compensation and Correlation to Category Total Compensation • Size variables most positively correlated • Market capitalization is the best proxy for size in study • Females underpaid when considering total compensation Base Salary • Board size positively correlated to base salary • Higher tenure leads to lower base salary but more incentive-based compensation Incentive – Based Compensation: Bonus, stock options, etc. • Profitability is positively correlated (ROA) • Low explanatory power • Longer tenure leads to higher incentive-based compensation
  • 3. WUride Take a Trip With WUride An easy way to get around campus without the commitments of owning a vehicle and all of the hassles that come with them. Background Methods  After spending six months in Rio de Janeiro, I realized that simplicity is what people enjoy the most  One way to make bike rentals easier is for WashU to rent bikes out to people on a by need basis  Community bikes provide people with a way to commute while eliminating the commitment that a car or personal bike can result in  As students with routines that change on a nearly day-to-day basis, having to pay a large upfront cost is daunting because we have no idea when that investment will suddenly become wasted  With everyone having a busy schedule, being able to get from place to place in an efficient manner is important so that time is not wasted  WashU will place bike racks/docks all around campus and people can rent them for a 24 hour period by simply swiping their WashU ID and paying a nominal fee ($1)  WashU can offer a yearly unlimited access option which will save money for those that anticipate on using bikes often  Bike repairs would be the responsibility of the school, not the individuals that rent them  Students can take a bike from any dock and return it to any other dock, where it will register as being returned Who Gains? • Students  Less expensive  Lack of commitment  More convenient  Time saving  Exercise inducing  WUSTL  Energy saving  Revenue producing  Advertising opportunities  More efficient  Congestion eliminating Locations  Danforth University Center  Brookings Hall  South 40 Dorms  Simon Hall  The Village Contact Information  Bear’s Den  Olin Library  Art School  Athletic Complex Eric Weinstein October 15, 2013 300B Applying Intl. Experiences Profs. Elfenbein and Orahood