An online stor

1. November 13, 2010
HD-N.com An online store for everyone in the family
Full Sail - Brand Identity - Estuardo Gabriel Ramos
Saturday, November 13, 2010

2. HD-N.comHome decor and novelties.
✤ HD-N.com is a website where everyone in the family can find what they need to cozy up and customize their space at home.
✤ Strengths
✤ Familiar: Must people at some point in time will look for that item in particular that will make them feel good at home.
✤ Protectable effective name: Getting the domain name rights for the website should be fairly easy. So far no trademarks for this name.
✤ Generic: Home decor and home improvement are always in style so is also trendy.
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Saturday, November 13, 2010

3. TheLogoConcept
✤ Key Elements: The bright color and flowers in the
middle. The logo will be very effective and reflect
the unique brand because it conjures up images of
home and garden. Familiarity is attractive to the
consumer. Unfamiliar surroundings are harder to
accept.
✤ Logo effectiveness: The logo is very effective
because of its simplicity and familiarity that it
brings to the eye of the consumer.
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Color Orange: This color is carries the energy of red and happiness of yellow. This color possesses
hight visibility so it can catch attention. It is also associated with health, food and is highly accepted
by young people. More information can be found at Color Wheel Pro: Color Meaning
Wordmark: This is a wordmark because it is a direct representation of what the online store is all
about. The color will attract the attention of the consumer and the flowers will give a sense of
comfort and familiarity.
Saturday, November 13, 2010

4. CompetitorLogo
✤ Wordmark: the logo is a direct representation of what one can find in this store. The logo also shows a house roof over the name which,
definitely conveys a message to the consumer. In addition, the words “be happy” will make the consumer want to visit the store.
✤ Unique Brand: Home goods is a household name. The company has many locations accessible to the consumer in many cities. Products,
pricing, and location clearly differentiates this company from similar competitors such as Anna’s Linens.
Saturday, November 13, 2010

5. EffectiveCompanyLogos
The Logo carries the red and yellow and the “M” that became a worldwide known
symbol for McDonald’s. The effectiveness of the logo shows when the “M” brings up
images of a hamburger with fries. Even though it has other products to offer the
hamburger and fries are a signature for this company.
The Target logo is red and a fairly simple design that is in fact a target. Some
advertising has placed the target symbol in the eye of a dog and is associated in the
U.S. with low prices and quality products.
This logo in particular is a wordmark. The logo tells the consumer what the
company is about and what the product is. The logo has varied over time
and sometimes is an orange font and white background.
Saturday, November 13, 2010

6. CorporateCulture
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The place where you can turn a house into a home. Our goal is to provide:
* Affordable pricing
* Wide range of products
* Fast shipping that will include domestic and international
* A mailing list that will give the customer access to special offers
* Order tracking that can be accessed online or by phone
* Products that will be available through most popular search engines
* Discounts that go from 50% to 70% on select items
* Information on best-selling products at all times
Employees policies and procedures will be outlined on handbook
* Customer service is our first priority and most important product
* An open door policy will allow employees to submit suggestions and feedback
* Home Decor and Novelties’ goal is to provide a safe work environment to all employees
* Growth opportunities include training and tools to start your own online business
Saturday, November 13, 2010

7. MissionStatement
Home Decor & Novelties is committed to
excellence and affordability. We will provide the
best quality at affordable prices anytime anywhere
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The mission statement will be on the entry webpage and thus available to both customers and employees. By
stating that we will provide best quality at affordable prices the company will attract the consumer who is looking
for the best deal possible for that home decor he or she needs. The words “anytime” “anywhere” emphasize
domestic and international shipping.
Saturday, November 13, 2010

8. TagLine
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Your new home is one click away!!!
The tag line speaks to the average American who enjoys a comfortable and cosy
environment at home. It also speaks to the average internet user who does not enjoy
store shopping, crowds, and parking issues.
Provocative. The tag line entices the consumer to shop in this store and picture all
the products on his or her living room, bathroom, patio, and such.
The tag line is simple and to the point. It adds to the message the company logo is
trying to convey to the consumer. In addition, the tag line distinguishes our
company from the competitor because we offer an online service that will deliver
right to the customer’s door. A lot of competitors today have not implemented
online shopping and delivery.
The message sent is short, catchy and positive.
Saturday, November 13, 2010