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Inbound marketing Presentation Harvard+Wharton
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Gaël Breton
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Talk given to HBS and Wharton MBA By Higherclick SEO Director Gael Breton on
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Inbound marketing Presentation Harvard+Wharton
1.
Inbound marketing for
startups Gael Breton @gaelbreton
2.
How do most
people buy in 2011?
3.
4.
or
5.
6.
7.
8.
How do we
get into the natural browsing stream without disrupting it?
9.
10.
11.
Blogging
12.
Social Media
13.
Discussion Marketing
14.
Product Based Strategy
15.
16.
SEO – Prepare
for the war https://adwords.google.com/select/KeywordToolExternal
17.
SEO – Claim
local listings http://www.google.com/placesforbusiness
18.
SEO – get
an affiliate program http://www.hasoffers.com
19.
Blogging
20.
Blogging – pick
the right plateform http://wordpress.org/
21.
Blogging – what
to write about http://www.seomoz.org/beginners-guide-to-seo
22.
Blogging – Get
Viral http://www.paywithatweet.com/
23.
Blogging – Get
Viral http://export.ly/
24.
Social media
25.
Social media –
Chose your target
26.
Social media –
connect with the community http://followerwonk.com
27.
Social media –
connect with the community http://findpeopleonplus.com/
28.
Discussion marketing –
guest writing
29.
Discussion marketing –
answer questions
30.
Discussion marketing –
forums and blogs http://www.google.com/alerts
31.
Real life events
32.
Organize meetups http://www.meetup.com
33.
Sponsor charities and
student groups
34.
The end @gaelbreton
Notes de l'éditeur
Beginners guidesCase studiesHow you would do things if you were in chargeCriticize people with bad practices (with solid arguments why)
Create some awesome resource, browser plugin, and give it away in exchange for a tweet or fb share
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