2. The buzz is that LINK live is the place to be...
online, that is, to join the conversation about
digital access.
With a live webcast hosted by social media
mavens, live blogging from a civic-minded team
and more, LINK live certainly had much to offer
netizens of all shapes and sizes.
3. LINK live is a project of the LINK AMERICAS™ Foundation.
The LINK AMERICAS™ Foundation fosters collaborative initiatives
demonstrating the value of Technology Serving Humanity in the
areas of Life, Information, Nature, Knowledge (LINK).
The foundation supports educational, environmental and social
development, and research projects that further LINK objectives
by promoting strategic alliances for systemic and sustained
change.
Priority focus areas for LINK projects are educational and social
media technologies, sustainable resource development, green
technologies and Information and Communications Technologies
(ICT).
4. What is LINK live?
LINK live: An Online Interactive
Guests on the show come
Show.
from across the digital, media
LINK live is a project that and policy spheres. Each
promotes the idea of show tackles a different
Technology Serving Humanity. component of the larger
The show covers various issues in worldwide conversation on
the digital space, including digital digital issues.
literacy, people-generated media,
and access.
LINK live is not your normal
webcast. The show has been
programmed to be highly
interactive with the viewers,
engaging in conversation and
letting the audience help drive
the content of each show.
5. Our Goal
To create a platform for nationwide
education and conversation about
digital issues and public policy.
6. Broadcasting At v. Broadcasting With
We have not had just 45,000 viewers.
We have had 45,000 active participants.
The model of LINK live is to broadcast with our online audience.
While traditional media’s model was to broadcast at its audience,
delivering information as opposed to discussing the issues, new media
models require that content producers broadcast with their audiences.
This means we keep our audience continually engaged in conversation
throughout our program and provide the opportunity to viewers to guide
the content of the show.
7. What People are Saying About Us
“But among the many media
“For a civic-minded take, try LINK live. services..a few fresh options
stand out... LINK live is an
LINK live is a site whose content has a organization that promotes a
‘grassroots, egalitarian kind of vibe.’” combination of technology
Toronto Star and philanthropy.”
Miami Herald
“Here’s where the digital glitterati The buzz is that LINK live is the
want to be seen.” place to be...online, that is, to join
the conversation about digital
access. With a live webcast
San Jose Mercury News hosted by social media mavens,
live blogging from a civic-minded
team and more, LINK live
certainly had much to offer
netizens of all shapes and sizes.
8. Who Watches LINK live?
Mixed Use Between Education Level of Users
Genders
33% Non-College
51% Female 46% College
49% Male 21% Graduate School
Multiple Market
Penetration
Site Users Represented
More Ethnicities
Boston
than the Internet Average
Los Angeles
New York
San Francisco
9. Latest Shows
Our Guests Included
Nearly 16,000 online viewers California’s Chief Information Officer,
joined us for our LINK live series Teri Takai
on veterans and the workforce.
Steve Peck, U.S. VETS
Viewers came from countries
across the globe, including Michael Murray, Verizon
United Arab Emirates, Costa Rica
and the United Kingdom.
LINK live will be webcasting
again from the Honor a Hero, Hire
a Vet Expo in October 2010.
Guests and updates are available
at http://www.linklive.org.
10. Past Sponsors
Sponsors benefit not just from passive
views of their brand, but from an audience
that is extremely engaged with our
programming.
Sponsors have the opportunity to make
thousands of impressions with their brand
throughout the program. This connection
with consumers does not stop at the end
of the show. LINK live manages a diverse
network of community members, whose
involvement is 24/7.
11. Sponsorship Packages
Premiere Sponsor Opportunity
$10,000
Benefits
•
Premiere coverage in LINK live national webcast
•
Placement of logo on home page of LINK live website
•
Opportunity to have media personalities and prominent leaders introduce
your brand to a national audience
•
Reaching a national audience of active participants in our interactive Web
2.0 platform
•
Featured announcement of sponsorship 6 times within the LINK live
national webcast
In addition to coverage of the on-site production, LINK live will virtually
connect via to select locations across the country. Viewers will be able to
interactively share their experiences live with thousands of their fellow
Americans.
12. Sponsorship Packages
Patron Sponsor Opportunity
$5,000
Benefits
•
Premiere coverage in LINK live national webcast
• Month long run of banner ad and 2 webcast spots
•
Reaching a national audience of active participants in our interactive Web
2.0 platform
•
Featured announcement of sponsorship 6 times within the LINK live national
webcast
In addition to coverage of the on-site production, LINK live will virtually connect
via to select locations across the country. Viewers will be able to interactively
share their experiences live with thousands of their fellow Americans.
13. Sponsorship Packages
Continuing Sponsor Opportunities
$1,000-2,500
Benefits
Monthly Banner Ads:
$2,500 home page
$1,500 interior pages
100 x 100 pixel color ads to be place on the side
of the home page or within other pages of the site
Webcast Spots: $1,000 per 3 showings
10-second commercials of pre-produced content
for the webcast v. a “Brought to you by X” (see logo) spot
14. Contact Us
Help Create Impact.
Sponsor a Show.
For More Information
Contact our Sponsorship Team
Brent Herington
909.746.6198
herington@realpolitech.com
We work with our sponsors
to create customized opportunities.
We care about our content and
giving our sponsors the opportunity
to be involved with our production.
