There are just so much valuation information behind the data, but we could only use something we want to know or we already know. Data mining could help you to identify what's the valuable information behind, but absence of tools and knowledge is always the show stopper. IBM SPSS Catalyst helps you to unveil the hidden gems in three steps: 1. Upload data 2. Run the program 3. All relationship and dependencies of data will be shown in easy reading graphical interfaces Check this out and contact us for more information!!

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IBM SPSS Analytic Catalyst
Addressing the analytical skills gap
Name
Title

2. © 2013 IBM CorporationIBM Confidential2
Agenda
 The Business Problems
 IBM SPSS Analytic Catalyst
 IBM SPSS Analytic Server

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The Business Problems
 Analytical skills gap and accessibility of analytics
 Gaining insight and value from their data
 Interpreting and acting on analytical results

4. © 2013 IBM CorporationIBM Confidential4

5. © 2013 IBM CorporationIBM Confidential5
IBM SPSS Analytic Catalyst
• IBM SPSS Analytic Catalyst
– A new approach – driven by automation
– Guides business experts(but statistics novices) through process
– Bridges the skills gap: Make analytics and data more accessible to users
– Business knowledge and domain expertise is still a requirement

6. © 2013 IBM CorporationIBM Confidential6
IBM SPSS Analytic Catalyst is a new analysis tool that addresses the
analytical skills gap and makes predictive analytics and discovery more
accessible to business analysts. Analytic Catalyst automatically uncovers
key insights and predictive drivers in data without the need for programming
or advanced statistical knowledge and presents those results as interactive
visuals with plain language summaries for easy consumption. The
automation of several analysis steps lowers the barrier of entry for predictive
analytics and offers significant time-savings needed for timely and confident
decisions.
.
IBM SPSS Analytic Catalyst Value Proposition

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IBM SPSS Analytic Catalyst
Relevant for Business Users and Analysts
•Know the business problem and goals
•Lack skills to build predictive models or conduct statistical analysis

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IBM SPSS Analytic Catalyst: Key features
Automation
• Lowers barriers of entry for predictive analytics
• Data analysis is an iterative process but automation offers significant time
savings
Business problem addressed: Skills gap and accessibility of analytics

9. © 2013 IBM CorporationIBM Confidential9
IBM SPSS Analytic Catalyst: Key features
Identify key relationships
• Uncover key insights from big data
• No programming, coding, scripting, querying required
• No advanced statistical knowledge required
Business problem addressed: uncovering insights and value from data

10. © 2013 IBM CorporationIBM Confidential10
IBM SPSS Analytic Catalyst: Key features
Display results in interactive visuals with plain language
Business problem addressed: easy consumption of analytical results for decisions

11. © 2013 IBM CorporationIBM Confidential11
Hiring salary gender bias at a bank
Titanic Survivors: Females in First
Class Recent moves with mid-level telco
equipment spending have greater churn
Graphs are important in survey
software
Sluggers in their prime draw the
biggest salaries in pro baseball
In the 70s American cars were all
about muscle
Short, powerful cars have higher
resale value
The Big 12 had more passing yards in
2011 than other conferences
Bad communication may cause
people to quit

12. © 2013 IBM CorporationIBM Confidential12
IBM SPSS Analytic Server
• IBM SPSS Analytic Catalyst is packaged with IBM SPSS Analytic Server
• IBM SPSS Analytic Server is the foundation
• It focuses on high performance analytics for data stored in Hadoop-based distributed
systems; IBM SPSS Analytic Server can load popular relational databases and flat files
into Hadoop(through Modeler or Analytic Catalyst)
• Deliver integrated support for unstructured/semi-structured predictive analytics
• Provide data-centric architecture which ensures scalability & performance (analytics
occurs near data)
• Enable operational deployment with minimal effort for both data at rest & data in
motion to improve organizational outcomes
• Accelerate analytics process on big data through automation for significant time
savings

13. © 2013 IBM CorporationIBM Confidential13
IBM SPSS Analytic Server Architecture
Big Data
Request
Stream File
Modeler Client Modeler Server
IBM SPSS Modeler
IBM SPSS
Analytic Server
Hadoop Job
Analytics
IBM InfoSphere BigInsights
& Other Hadoop Distributions
Relational Database
SQL / UDF
IBM SPSS Analytic Catalyst
Analytic Catalyst
Browser Client
Analytic Catalyst
Tablet Client

14. © 2013 IBM CorporationIBM Confidential15
Q&A