This document discusses how to maximize your brand image through consistent branding across all customer touchpoints and interactions. It emphasizes defining your brand's personality and developing a clear brand strategy. Case studies are presented on how companies like Amy's Baking Company, TOMS, and Trader Joe's have approached branding. Steps outlined for building a great brand include designing a logo and templates, writing clear messaging, integrating the brand consistently, developing a company voice and tagline, and being true to the brand values. Rebranding also requires overhauling goals, messaging, and culture, not just changing visual elements.

1. Maximizing Your Brand Image

2. What is a brand?
A logo? A color? A design?
Yes, but more!
Every touch!

3. Your brand lives in every
day-to-day interaction
Your brand is your
promise to your
customer.

4. Let’s talk marketing
for a moment…
4 Ps from 1963
Product, Price, Placement, Promotion
Change that…
4 Cs
Content, Connection, Communication, Conversion

5. We are…
Wikified!
You are
what your
customers
say you
are.

6. Case Study
Amy’s Baking Company
A social media disaster!

7. The consumer has
POWER!

8. Brand personality
Define your brand – think of it as a
personality.
Develop brand strategy – how,
what, where, when and to whom.

9. Case Study
TOMS

10. The most important part
of your brand strategy…
Your employees!

11. Case Study
Trader Joe’s

12. Steps to a great brand…
Get a great logo

13. Steps to a great brand…
Design templates and create brand
standards for your marketing
materials.

14. Steps to a great brand…
Write down your brand messaging.

15. Steps to a great brand…
Integrate your brand.

16. Steps to a great brand…
Create a "voice" for your company
that reflects your brand.

17. Steps to a great brand…
Develop a meaningful tagline.
One for One
Just do it.

18. Steps to a great brand…
Be true to your brand.

19. Steps to a great brand…
Be consistent.
Always, in every interaction.

20. A word about RE-branding
A successful rebranding involves
overhauling a company's goals,
message, and culture—not just
changing a name or a logo.

21. A word about RE-branding

22. Questions?
Thanks for coming!