1. Sports Public Relations
Lecture: 11.30.10
University of Cincinnati
By Jackie Reau

2. Current Events Quiz
•Last one ever.

3. SID Discussion
•What’s happening: the NBA edition
•Charlotte Bobcats
•Boston Celtics
•Chicago Bulls
•LA Lakers
•Miami Heat

4. Cincinnati Kings
•Project recap and findings.
•Reception of information about Kings to
prospective fans.
•How to better position, promote the
team.

5. Aston Villa article
•Synopsis of the article.
•Acquisition of a customer using
mobile marketing?
•Why use mobile marketing?
•How to effectively use it?

6. Speed Writing
•Social Media
•Crisis Statement
•Game Wrap
•Fan Complaint

7. Speed Writing
•Write a fictitious 140 character tweet on
the result of the Skyline Chili Women’s
Crosstown Shootout between UC
•One minute

8. Speed Writing
•#UC women hoops defeat #Xavier
women, 79-61 in the @SkylineChili
Women’s Crosstown Shootout #ncaa
UC’s @ShellyBellman: 15; XU’s
@AmberHarris: 23

9. Speed Writing
•Write a one paragraph statement on a
toddler falling from the stands at your
team’s stadium/arena.
•Three minutes

10. Speed Writing
“A three-year-old child was critically injured after
falling from the stands during the Miami
University vs. Duke University men’s basketball
game today at Millett Hall. The child was taken to
Fort Hamilton Hospital with his parents. Our
thoughts and prayers are with the family.”
“University officials are working with local
authorities to determine the cause of the
accident, and will release additional details as
they are available.”
-Brad Bates, Athletic Director, Miami University

11. Speed Writing
•Write a game wrap for the Cincinnati
Bengals vs. New Orleans Saints game on
Sunday, Dec. 5. at Paul Brown Stadium
•Five minutes (Two paragraphs)
–Bengals, 21; Saints, 14
–TDs by Terrell Owens (2), Chad Ochocinco (1)
–TDs by TE Jeremy Shockey (2)
–Bengals improve to 3-9
–Saints fall to 8-4

12. Speed Writing
CINCINNATI (December 5, 2010) -- The Cincinnati Bengals
snapped their eight-game losing streak against New Orleans
Saints with a final score, 21-14 today at Paul Brown Stadium
in front of 41,392 fans in attendance.
Terrell Owens led the Bengals (3-9) with two touchdowns
while Chad Ochocinco caught a 85-yard pass for a touch
down making him the most successful receiver in the
history of the franchise.
The Super Bowl defending champions Saints (8-4) were
hampered by the Bengals defense and gained 101 yards in
total offense. Jeremy Shockey’s two touch downs came in
the fourth quarter after two Cincinnati fumbles by Cedric
Benson.

13. Speed Writing
•Write a reply to a customer complaint
letter regarding a rude usher who used
profanity in a discussion with the fan and
her child at your stadium/arena.
•Five minutes

14. Speed Writing
December 9, 2010
Dear Mr. Smith,
Thank you for your recent letter about your experience at Paul Brown Stadium. As a
long-time fan, we value your support of the team and work hard to offer a positive
fan experience for all fans.
In regards to your letter about the incident with one of our ushers at our home game
on December 5, I want to apologize to you and your family on behalf of the
organization. I have identified the usher in question and have spoken to him
personally about the situation. I can assure you that it will not happen again and we
have re-assigned the usher to a non-fan contact position.
On behalf of the Cincinnati Bengals, I hope you will accept this signed team football to
share with your family. We appreciate your interest in the team and hope you will
return to a home game to support the team.
Sincerely,
Director of Fan Relations

15. Portfolio Presentation
•Due in class, next Tuesday by 6:30 p.m.
•Elements of the Portfolio
–Your Bio (about you)
–A press release (writing sample)
–PR Plan (strategy sample)
–Media Database (research sample)
–Article critique on Aston Villa (your knowledgeable opinion)
•Presentation of the Portfolio
–Typed, printed and in a plastic binder with cover sheet
Sports Business Writing Portfolio
Jackie Reau
2010

16. Final Take Home Exam
To be delivered via email to you on Friday,
Dec. 3 by noon
Printed, typed and due to me on Tuesday,
Dec. 7, 6:30 p.m. when you present your
portfolio

17. Final Take Home Exam
Elements in which to prepare:
Definition of PR
Strategic planning elements of PR
Crisis Communications
Social Media and Fan Communications
Press Conferences/Talking Points