The document summarizes the first lecture of a sport public relations class. It introduces the class and assignments which include writing a bio, column, game wrap, crisis statement, and social media posts. It also contrasts old and new models of sports media, noting how the new model uses 24/7 updated websites, mobile apps, and social media to allow for constant reader interaction, compared to the old model's set daily deadlines and limited interaction. The next class will include a current events quiz, guest speaker on digital media, and an assignment to write a press release.
10. New Communications Model
•Old School
–Deadlines were set for an established time per section/broadcast
–Paper published and delivered in the morning/local broadcasts
were 6-8 a.m., noon, 5-6:30 p.m.
–Reader interaction: Letter to Editor, phone call to Editor, phone to
the TV receptionist desk
•New School
–Website updated 24/7 with live reader comments
–Mobile application updated 24/7
–Social media platforms updated 24/7 with constant reader
interaction
–Paper published and delivered in the morning/expanded
broadcasts
11. Sports Media Writing
*Professional bios (player, team)
*Opinionated columns
*Game wraps
*Crisis statements
*Customer service
*Social media
12. New Communications Model
•Old School
–Deadlines were set for an established time per section
–Paper published and delivered in the morning
–Reader interaction: Letter to Editor, phone call to Editor
•New School
–Website updated 24/7 with live reader comments
–Mobile application updated 24/7
–Social media platforms updated 24/7 with constant reader
interaction
–Paper published and delivered in the morning
Professional bio, third person, no opinion without quote
19. Week Two: 1/21
*Current Events Quiz #1
*Guest Speaker: Jeremy Martin, Director of Digital Media at UC
*Class Project: State of Sports Report in Cincinnati (advocacy
tool)
*Assignment: Press release will be due January 28