1. Sport Public Relations
Lecture: 10.23.12
University of Cincinnati
By Jackie Reau

2. Media Coaching Overview

3. Press Conferences:
Good, Bad Ugly
http://www.al.com/alabamafootball/index.ssf/2012/10/alabama_coach_nick_sabans_pres_2.html
http://www.bing.com/videos/search?
q=kevin+borseth&mid=40B7221D189A978A331240B7221D189A978A3312&view=detail&FORM=VIRE4
http://www.bing.com/videos/search?
q=coastal+carolina+coach+press+conference+kitty&view=detail&mid=C142B9688F629BEBF288C142B96
88F629BEBF288&first=0

4. Press Conference Talking Points In-Class Discussion
1)Tell me about UC Athletics
2)Why did you just fire the UC women’s soccer coach?
3)How will the appointment of the new UC president affect
UC Athletics?
Answer question
Share vision for future to engage fans
Give a call to action for fans

5. In-Class Presentations from Talking Points

6. Assignment Due Next Week in Class:
Typed, 500 words
Critique of press conference
*Reason to hold the press conference
*Discuss the target audiences for the press conference
*Share three key talking points expressed during the presser
*Share your overall opinion of how the presser flowed,
information shared, etc.
Link to press conference:
http://www.gobearcats.com/allaccess/?media=272993