1. Xavier University
Event Management
Lecture Notes
March 26, 2014
Jackie Reau

3. Corporate Sponsorships
• Aha Moment from your research and essay?

4. Trends in Sports Tourism
Annual Scorecard with Holistic Metrics

5. Trends in Sports Tourism
Narrative Report

6. Trends in Sports Tourism
Community Analysis: LPGA

7. Trends in Sports Tourism
Create an Advocacy Group: New Revenue

8. In-Class Groups Discussion
• Create a new revenue idea for the Greater Cincinnati
Sports Corporation that meets the following:
– Raises a minimum of $50,000 annually
– Involves a minimum of 100 people
– Creates a minimum of two organization advocacy
opportunities

9. Group Project Expectations
• Clear understanding of the bid and its expectations
• Professional Presentation in Power Point and Report
Style (typed, typo-free)
• Full group participation among all members
• Creativity in presentation using industry sources
and/or inventive ideas

10. Group Project Presentation Dates
• April 9
– Team Brandon
– Team Brenda
– Team Alex
• April 16
– Team Jim
– Team Evan

11. Sport Event Audit
• No Class Next Week, Attend a Live Sporting Event
• Use outline from first class discussion
• Written assignment due in typed format with
– Summary
– Scoring method
– Total score
– Any recommendations for improvement

12. Future Dates
• April 2: NO CLASS. Attend a live sporting event for audit.
• April 9: CLASS PROJECTS PRESENTATIONS
– Sporting Event Audit due in class.
• April 16: CLASS PROJECTS PRESENTATIONS
• April 23: NO CLASS
• May 4: FLYING PIG MARATHON- REQUIRED CLASS EVENT