1. Event Management & Promotion
January 16, 2012
Lecture Notes
Jackie Reau

2. Class Agenda
• Review updated syllabus with group
assignments
• Forbes article review assignment
• Elements of Branding an Event
• Brand Discussion for the Chili Bowl
• Group Discussion

3. Group Assignments
Team Skyline Chili: April 10
• Freking, Warning, Hough, Paszkiewicz
Team Tobasco: April 17
• Green, Guthrie, Horner, Strine

4. Forbes Sports Business
10 Sports Business Stories to Watch in 2013
Class Discussion

5. http://www.youtube.com/watch?v=iZZt7bgwffo&sns=em