23. Mobile Search
as a technology…
Google has, and will, change the
rules on how your site is indexed:
ARE YOU MOBILE FRIENDLY?
ARE YOU NEARBY?
DO YOU HAVE VIDEO?
ARE YOU POPULAR?
…as a behavior
24.
25. Social is now immediate
Engage
Re-direct
Privately
NO NO
YE YE
S S
Engage Converse
Compliment Assess Proceed Proceed Re-direct
in public? further?
NO
YE
Community NO S
Managers
NO YE
Expertise S
Product Can CM Engage
with Assess
help? Privately
product? YE
S
Participant upset?
Monitor
Conversations !! Complaint !!
Is
Company Is topic Positive
Proceed engagement Proceed
sensitive? outcome?
NO positive? YE YE
S S
Community YE NO NO
S
Legitimate? Engage
?! Other issues !? Assess Proceed
Privately
YE
S
NO
Engage
Do not engage Re-direct (optional, but recommended)
Privately
LISTEN ASSESS ENGAGE REPEAT
26. Decline in Social Media & Online Attention
We have better things to do, places to go and people to see.
It is illegal in almost every state (US) to
look at/touch your phone while driving.
Apps, SMS texting, Apps, email, Apps!
We run into each other if we stare at our phones while walking.