Slides used in my #SocialFresh talk on 8/23/2013 in San Diego.

1. Social
IS
Your
Mobile
Strategy
August
23,
2013
San
Diego
@TheTimHayden

2. 60%
Americans
12+
on
smartphones
SOURCES:
Nielsen,
Mashable,
TechCrunch,
comScore,
Pew,
others.

3. 70%+
Social
media
consumpFon
on
smartphones/tablets

4. Social
is
Mobile
SOURCES:
ere.net,
Mashable,
TechCrunch,
comScore,
Pew,
others.
70%
80%
30%
30%
35%
35%
45%
100%
100%

5. Mobile
is
BUSY
the
Desktop
Hour
email
web
social
other
the
Mobile
Hour
email
web
social
text
app
call

6. Thinking
“Mobile
First”
• Behavior,
before
technology
• Convenience
and
brevity
• Content
– AcFonable
– Visual
– Video,
sparingly
– Local

7. Facebook
• VISUAL
STORYTELLING
(and
paid)
– High
quality
images…go
further
• AVOID
LARGE
FILE
SIZE
(data
concerns
and
connecPon
speeds…)
– Right-­‐size
your
images,
rectangles
not
squares
• VISUAL
LISTENING:
– Image
RecogniPon
– Geo-­‐coded/tagged
content

8. Links
and
Websites/Blogs
• Only
post
links
that
are
mobile-­‐friendly
–
you
may
lose
half
of
your
social
audience
over
Pme,
if
you
do
not.
• Link
directly
to
the
acPon
that
a
social
post
implies,
as
mobile
users
hate
mulPple
clicks

9. Facebook
–
Tab
Apps
Emulate
tab
apps
in
posts
using
a
“click
sniffer,”
then
diverPng
to
a
appropriate
responsive
site
(cookies/Facebook
connect
telling
you
“who”
to
make
things
more
relevant
and
personalinzed).
links
bu`ons
Phone
Tablet
• Polls
• Sweeps
• Subs
• Coupons
• Video
• App
Download
“sniff”/detect

10. Facebook
Local
Search
(formerly
“Facebook
Nearby”)
LocaFon
pages
Local
Pages

11. Twi`er
PosPng/ReposPng
aligned
with
audience
behavior

12. Twi`er
for
TV
30%
of
acPve
US
Twi^er
users
tweet
about
TV
content

13. Twi`er
for
TV
Plan
content
around
television:
• Scheduled
events
and
programs
• Hashtags
related
to
shows,
sports,
events…
• Scenario-­‐readiness
• AcPonable
content:
– Coupons
• ParPcipant
content:
– Trivia,
polls,
scavenger
hunts

14. YouTube
• In-­‐video
text
size
must
be
sufficient
for
smaller
screens
• Keep
it
short,
to-­‐the-­‐point…
• Remove
background
noises
in
your
audio
(mobile
viewing/audio
is
compromised)
• Close-­‐ups
for
clarity
• Place
URLs
to
related
videos/sites
within
the
video
descripPon…aids
in
navigaPon.

15. YouTube
Drive
acPon
(website
visits,
app
downloads,
online
purchase)
through
video
and
the
video
descripPon:
• DramaPcally
increase
clickthroughs
by
moving
the
URLs
closer
to
the
beginning
of
your
descripPon.
• Make
in-­‐video
URLs
as
LARGE
as
possible
to
be
seen
on
handheld
mobile
devices.

16. Pinterest
for
mCommerce
Include
specific
product
and
purchase
site
URLs
in
images
and/or
image
descripPons,
AND
ensure
those
sites
are
mobile-­‐
responsive.

17. LocaFon-­‐based
listening
&
acFon
• Twi^er
–
Geo-­‐targeted
(promoted)
Tweets
to
let
consumers
know
about
retail
offers
that
vary
on
a
store-­‐by-­‐
store
or
city-­‐by-­‐city
basis.
• Facebook
Local
Search
–
discoverability
based
on
friends
recommendaPons,
raPngs,
check-­‐ins
and
likes.
Include
coupons,
deals
and
share
promoPons
on
those
pages.
• All
social
–
align
escalaPon
and
“engagement”
protocols,
online-­‐to-­‐offline,
offline-­‐to-­‐online.

18. Mobile-­‐only
Social
No-­‐brand
Hashtags
#instagood
#tnt
#photoogheday
#instamood
#picogheday
#igers
#latergram
#nofilter

19. Offline
is
the
New
Online

20. Remember…
• Text
Messaging
(Rich
Media)
• EMAIL
(#2
only
to
text
messaging)
• It’s
a
PHONE!!
And,
the
human
voice
rocks.

21. What’s
Next
(Now)?
SOCIAL
R.O.I.
• True
media
a^ribuPon/measurement
• Facebook
Ad
Exchange…?
• Facebook
is
tesPng
mobile
payments.
(in
addiPon
to
other
3rd
party
payment
relaPonships)
• Mobile
commerce/wallets
will
link
to/reconcile
social
media
acPvity.
More
“adverPsing”!

22. Pre-­‐order
today!

23. Q&A
Thank
you,
Social
Fresh
West!
Tim
Hayden
Fm@Fmhayden.com
@TheTimHayden
512.750.4066