book review

1. Name : v. deepak
kumar
Roll number : b8-22
Specialization : bifaas
Book review on : tata nano car
Tata nano : peoples’ car
ISBN no : 978-81-7963-719-
7
First edition : 2009
Publishers : PENTAGON
PRESS
Exclusively : shree book
center

2. About the author
Written by : pradeep thakur
Born : Ludhiana,india
june12, 1996
Profession: : seasoned journalist
Worked in : delhi press,Amar ujala,
Dainik jargan,
Experience : he have 20 years inprint media
Other books : 1 . madona
2 . Dr.vijay malya’s king fisher
3 . Tiger is back
4 . Vikram&the vampire
(improved version)
5 . ABHIJNANASHAKUNTALAM

3. About tata motors
 India’s largest automobile indutry.
 It had been revenue of 35,651 in(2007-2008).
 It has revenue of66,317 in(20113-2014).
 It is the fourth largest truck manufacture In the world.
 It is the second largest bus manufacture in world.
 It is recruiting 23000 employers for year.

4. S.W.O.T analysis
strength weakness
oppurtunity threat
Fiber body
Not suitable for hills
Low engine capacity
New compititors
Raising cost of raw material
Reducing parking space
Low price
stylish
Brand name
Bikers can be motivated
Creats employment

5. Varients
 Diesel
 Ecofrindly varients &
initiatives
 Compressed air engine
 Electric version

6. Issues & problems
 Introducing millions of nano’s
 Mass motorisation
 Used car effect

7. Competitors
 BAJAJ auto
 Renault
 Nissan
 Ford
 Toyota

8. COMPARE….
Tata nano Maruti 800
• Engine:-624cc,parallel
twin,petrol.
• Transmission:-4 forword,1-
reverse,manual.
• Max power:-34.5 bhp @ 5250
rpm.
• Performance:- 0-60 kph:8.66
secs. And 0-100 kph:31.3 secs.
• Top speed:- 106 kph.
• Mileage(overall):- 23 kpl.
• Price:- 123360 to 172360 (Ex
showroom,Delhi)
• Engine:-796cc,inlinethree,
petrol.
• Transmission:-4 forword,1-
reverse,manual.
• Max power:-37 bhp @ 5000
rpm.
• Performance:- 0-60 kph: 8.1
secs. And 0-100 kph:26.3 secs.
• Top speed:- 130 kph.
• Mileage(overall):- 16 kpl.
• Price:- 1.97 to 2.34 lakh.

9. Singur to sanand
 West bengol is one of the most industrialized state in in
1950
 Rapid raise in population
 Tata decided to flagship to start a nano project
Fencing of land
The pull out

10.  Tata to set up nano car in gujarat
 Trouble ahead for nano car in gujarat
 Return of the people car
 Vendor development

11.  Ratan tata and nano car
 Thought of small car