1. The search innovation – Fact Finder A Presentation on Fact Finder Your Presenters Nguyen Thanh Khoa Gan Kah Hwee Alson Chew Ming Yong Ngu Wah Lin Su Mon Kywe Wang Chao

2. Presentation Agenda 1.) User Needs 2.) Fact Finder Product Features 3.) Business Proposition 4.) Competitive Landscape 5.) Fact Finder Architecture 6.) Technology 7.) Question & Answer Session The search innovation – Fact Finder

3. User Needs User Needs Product Identify and Understand Market Competitors Many fields require large amount of research Readers do not always understand technical terms Architecture Technology The search innovation – Fact Finder

4. User Needs User Needs Product Scenario Wang Chao is an international student He has a Chemistry assignment He has difficulties understanding certain terms in English Chemical names Unit measures Color names He decides to seek help online (through search engines) Market Competitors Architecture Technology The search innovation – Fact Finder

5. User Needs User Needs Product Conventional steps Market Competitors Architecture Technology The search innovation – Fact Finder

6. User Needs But… It’s very tedious to keep navigating Search engines do not return the required answer Websites like Wikipedia contain too much information User Needs Product Market Competitors Architecture Technology The search innovation – Fact Finder

7. Product Concept User Needs Product Lightweight desktop application Find facts in aneasy and intuitive manner Instant way to look up facts Does not interfere with user’s current work Built on Wolfram Alpha platform Market Competitors Architecture Technology The search innovation – Fact Finder

8. Wolfram Alpha User Needs Product Market Competitors Architecture Newly launched Answer Engine Does not crawl the web and index documents Does not return relevant documents Answer factual queries directly in a precise and concise way http://www.wolframalpha.com/examples/ Technology The search innovation – Fact Finder

15. The search innovation – Fact Finder

18. Product Features User Needs Product Market Fact Finding Solving Mathematical Problems Multiplatform Support Visual Notification Pre-screen Documents & Highlight Terms Competitors Architecture Technology The search innovation – Fact Finder

22. Government & Private Institutions - Prevalence of e-Learning tools The search innovation – Fact Finder

25. Create intangible monopoly in consumer/users mind Architecture Technology The search innovation – Fact Finder

27. Free application for download in the World Wide Web

28. Distributed and introduced to educational instructional and government agenciesCompetitors Architecture Technology The search innovation – Fact Finder

30. Word Pronunciation

32. Does not provide related factsCompetitors Architecture Technology The search innovation – Fact Finder

34. Does not return definitive answersCompetitors Architecture Technology The search innovation – Fact Finder

35. Standing Out User Needs Product Fact Finder Capabilities Relevant structured and definitive answers Algorithms Models Visual charts and images Linguistic and statistics Real time computation In-depth analysis of the company share prices historical data latest trade quotes Market Competitors Architecture Technology The search innovation – Fact Finder

36. Architecture User Needs Product Market Competitors Architecture Technology The search innovation – Fact Finder

38. Architecture User Needs Product Market Competitors Architecture Technology The search innovation – Fact Finder

40. Get text under cursor

42. Lightweight database like SQLite

43. Reduce network trafficMarket Competitors Architecture Technology The search innovation – Fact Finder

45. Questions