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Influences of the Market on Assessment

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Graham Garner
Graham Garner

Describes the impact of market influences on assessment in higher education. Examines how higher education can navigate the demands of both the market and assessment, and describes the relationship between market forces and assessment influences.

BusinessFormation
1  sur  13
Influences of the Market on Assessment ,[object Object],[object Object],[object Object],[object Object]
Why Do Assessment? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Assessment as a Market Force Market Force ,[object Object],[object Object],[object Object],[object Object]
“Market” Defined ,[object Object],[object Object],[object Object],[object Object]
Dimensions of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Higher Education as a Commodity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Forces ,[object Object],[object Object],[object Object],[object Object],[object Object]
Public Involvement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Students as Consumers ,[object Object],[object Object],[object Object],[object Object]
Employers as Consumers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Shaping Goals and Missions Goals and Missions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Preservation of Academic Values ,[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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