1. Making Sense of Social Media
and
Selecting the Right Tools
for the Job
Graham Garner,Vice President for University Advancement
Mitch Vander Vorst, Director of Communications
South Dakota School of Mines and Technology
CASE District VI Conference • January 9-11, 2011
Kansas City, MO

2. Social media is here to stay, and we all know that we
need to be present at least on the Big Three:
YouTube, Twitter, and Facebook.
And what about emerging new media? Overwhelmed?
This session will focus on the question of:
•
determining how higher education’s various
constituents expect marketing professionals to use
new media
•
how to make best use of what is available
• determine how to invest in what is on the horizon
without stretching resources too thin

3. Constituents

4. Invite.

5. Respond.

6. Engage.

7. The Big Three

8. Facebook

9. YouTube

10. Twitter

11. Be Different.
We’re hardwired
to notice what
stands out.

12. You have to be there to
stand out.

13. Invest.

14. I’m on Get the
Faceplate!
Leader to
Follow.

15. Horizon

16. Location-based

17. Highest Level:
Apps and API

18. How do you integrate
with what you already
do?

19. EDU-ifying

20. How do we evaluate
what’s emerging?

21. Constituents
Engagement
Stand Out
Investment

22. Graham Garner:
Graham.Garner@sdsmt.edu
garnergraham
Mitch Vander Vorst:
Mitch.VanderVorst@sdsmt.edu
mitchvv