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Storytelling, CASEVI, 9 Jan 2012

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Graham Garner
Graham Garner

We all have stories to tell about our institutions and the people who are a part of them. How do we bring those together in creative ways that help us build our identity or brand? What role do words and images play in telling those stories? What about sound? This session will share some principles and concepts to help you develop a message, breathe life into your mission, and help your campus community and other audiences know who you are.

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Telling Your Story: How Ideas, Words and Images Can Come Together Sunday, January 8, 12
Think of three stories — books or movies that you love. Sunday, January 8, 12
Why tell stories? They simplify. They are memorable. They help us relate. Sunday, January 8, 12
Think of your three favorite characters from books or movies that you love. Sunday, January 8, 12
What are the parts to a story? Character Setting Plot Sunday, January 8, 12
Where do we find stories? Sunday, January 8, 12
Think of a favorite or interesting: • faculty member • student • alumnus • staff member • donor or booster Sunday, January 8, 12
FACULTY • Why they love their field • What they think of students • Why they teach or research what they do • More about their personal lives, hobbies, interests Sunday, January 8, 12
STUDENTS • Why they came to Our College • Their hopes, dreams and plans • Their experiences in the classroom, labs and field Sunday, January 8, 12
ALUMNI • Their memories of their college experience • Their experience in the workplace Sunday, January 8, 12
STAFF • How they view Our College • Why they do what they do Sunday, January 8, 12
COMMUNITY • How they interact with students, faculty, staff Sunday, January 8, 12
To whom do we tell these stories? Sunday, January 8, 12
To whom do we tell these stories? To the same audiences. Sunday, January 8, 12
Do you know your institution’s mission? What is your brand? Sunday, January 8, 12
What is storytelling? It makes a good story even better It adds style and imagery Sunday, January 8, 12
What avenues do you have for telling your institution’s stories? Sunday, January 8, 12
Storytelling in the digital age Images and Sound Documentary Video Sunday, January 8, 12
What stories or traditions does everyone at your institution know about? Sunday, January 8, 12
What stories do you know about your institution that not enough people know? Sunday, January 8, 12
Key Pointers Sunday, January 8, 12
Own it. Make it your story. Embrace it fully. Sunday, January 8, 12
Tell it earnestly, enthusiastically and expressively. Sunday, January 8, 12
Know it by heart. Sunday, January 8, 12
Pay attention to pacing. Sunday, January 8, 12
Pass on wisdom. Sunday, January 8, 12
Help people see themselves in the world you create. Sunday, January 8, 12
The story of your institution is the story of its people. It is a spirit, not a timeline. It is organic, not linear. Sunday, January 8, 12
Graham Garner Assoc.VP for Marketing and Communication Wartburg College Social media handle: garnergraham graham.garner@wartburg.edu or garnergraham@gmail.com Sunday, January 8, 12

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Storytelling, CASEVI, 9 Jan 2012

  • 1. Telling Your Story: How Ideas, Words and Images Can Come Together Sunday, January 8, 12
  • 2. Think of three stories — books or movies that you love. Sunday, January 8, 12
  • 3. Why tell stories? They simplify. They are memorable. They help us relate. Sunday, January 8, 12
  • 4. Think of your three favorite characters from books or movies that you love. Sunday, January 8, 12
  • 5. What are the parts to a story? Character Setting Plot Sunday, January 8, 12
  • 6. Where do we find stories? Sunday, January 8, 12
  • 7. Think of a favorite or interesting: • faculty member • student • alumnus • staff member • donor or booster Sunday, January 8, 12
  • 8. FACULTY • Why they love their field • What they think of students • Why they teach or research what they do • More about their personal lives, hobbies, interests Sunday, January 8, 12
  • 9. STUDENTS • Why they came to Our College • Their hopes, dreams and plans • Their experiences in the classroom, labs and field Sunday, January 8, 12
  • 10. ALUMNI • Their memories of their college experience • Their experience in the workplace Sunday, January 8, 12
  • 11. STAFF • How they view Our College • Why they do what they do Sunday, January 8, 12
  • 12. COMMUNITY • How they interact with students, faculty, staff Sunday, January 8, 12
  • 13. To whom do we tell these stories? Sunday, January 8, 12
  • 14. To whom do we tell these stories? To the same audiences. Sunday, January 8, 12
  • 15. Do you know your institution’s mission? What is your brand? Sunday, January 8, 12
  • 16. What is storytelling? It makes a good story even better It adds style and imagery Sunday, January 8, 12
  • 17. What avenues do you have for telling your institution’s stories? Sunday, January 8, 12
  • 18. Storytelling in the digital age Images and Sound Documentary Video Sunday, January 8, 12
  • 19. What stories or traditions does everyone at your institution know about? Sunday, January 8, 12
  • 20. What stories do you know about your institution that not enough people know? Sunday, January 8, 12
  • 22. Own it. Make it your story. Embrace it fully. Sunday, January 8, 12
  • 23. Tell it earnestly, enthusiastically and expressively. Sunday, January 8, 12
  • 24. Know it by heart. Sunday, January 8, 12
  • 25. Pay attention to pacing. Sunday, January 8, 12
  • 26. Pass on wisdom. Sunday, January 8, 12
  • 27. Help people see themselves in the world you create. Sunday, January 8, 12
  • 28. The story of your institution is the story of its people. It is a spirit, not a timeline. It is organic, not linear. Sunday, January 8, 12
  • 29. Graham Garner Assoc.VP for Marketing and Communication Wartburg College Social media handle: garnergraham graham.garner@wartburg.edu or garnergraham@gmail.com Sunday, January 8, 12