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The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. This topic is Patchwork gardens Ian Stutt - innovative use of social media marketing for local food
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New and Experienced Local Food Marketng Approaches— Understanding What it means
Something experienced and something new…it takes all kinds. This session heard from three speakers
each coming from slightly different perspectves about the marketing of local food. Sandra Jones with Foodland will talk about the food trends, statistics and provide meaningful
insight and interpretation. This will help to provide context as to what the local food movement means to
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Have you ever thought of starting a local food business producing and selling meat products? What
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Opportunities and Contact Information for more information. This is a more detailed deck then the one presented at the Eastern Ontario Local Food Conference held on December 3, 2013 in Kingston, Ontario.EOLFC 2013 - OMAF and MRA - Meat Inspection Branch long slide deck for reference
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Earlier this year the Frontenac Community Futures Development Corporation in partnership with the Ontario Ministry of Agriculture and Food, and the Ministry of Rural Affairs, The Kingston Immigration partnership and the other local organizations, began a pilot project to determine the market demand for ethno-cultural food and emerging food. Learn more about the consumer and business survey results as well a the strategy to transfer this demand side data to local producers and processors to create new market opportunities.Eolfc 2013 wcm consulting - kingston and frontenac ethno-cultural research ...
Eolfc 2013 wcm consulting - kingston and frontenac ethno-cultural research ...Eastern Ontario Local Food Conference
The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. Jim Slama of Familyfarmed.org keynote presentation on Good Food = Good Business.Eolfc 2013 jim slama family farmed org - good food = good business keynote
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Recommandé
New and Experienced Local Food Marketng Approaches— Understanding What it means
Something experienced and something new…it takes all kinds. This session heard from three speakers
each coming from slightly different perspectves about the marketing of local food. Sandra Jones with Foodland will talk about the food trends, statistics and provide meaningful
insight and interpretation. This will help to provide context as to what the local food movement means to
those involved in the industry.Eolfc 2013 foodland ontario sandra jones - new & experienced local food mar...
Eolfc 2013 foodland ontario sandra jones - new & experienced local food mar...Eastern Ontario Local Food Conference
Have you ever thought of starting a local food business producing and selling meat products? What
are the regulations that a value added business needs to consider when planning for this type of venture? This presentation gives an overview of the OMAF and MRA Meat Inspection Program, Labelling of Meat Products
Opportunities and Contact Information for more information. This is a more detailed deck then the one presented at the Eastern Ontario Local Food Conference held on December 3, 2013 in Kingston, Ontario.EOLFC 2013 - OMAF and MRA - Meat Inspection Branch long slide deck for reference
EOLFC 2013 - OMAF and MRA - Meat Inspection Branch long slide deck for referenceEastern Ontario Local Food Conference
Earlier this year the Frontenac Community Futures Development Corporation in partnership with the Ontario Ministry of Agriculture and Food, and the Ministry of Rural Affairs, The Kingston Immigration partnership and the other local organizations, began a pilot project to determine the market demand for ethno-cultural food and emerging food. Learn more about the consumer and business survey results as well a the strategy to transfer this demand side data to local producers and processors to create new market opportunities.Eolfc 2013 wcm consulting - kingston and frontenac ethno-cultural research ...
Eolfc 2013 wcm consulting - kingston and frontenac ethno-cultural research ...Eastern Ontario Local Food Conference
The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. Jim Slama of Familyfarmed.org keynote presentation on Good Food = Good Business.Eolfc 2013 jim slama family farmed org - good food = good business keynote
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The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. Dr. Betsy Donald presentation on Experiences in Innovative local food processing.Eolfc 2013 dr betsy donald - experiences in innovative local food processing
Eolfc 2013 dr betsy donald - experiences in innovative local food processingEastern Ontario Local Food Conference
The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. Meat Inspection program OMAF and MRA - french language.Eolfc 2013 meat inspection omaf and mra - local food inspection considerati...
Eolfc 2013 meat inspection omaf and mra - local food inspection considerati...Eastern Ontario Local Food Conference
The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. Marcel Laviolette - innovation at the local farm level - french language presentation.Eolfc 2013 marcel laviolette - innovation at the local farm level - french ...
Eolfc 2013 marcel laviolette - innovation at the local farm level - french ...Eastern Ontario Local Food Conference
The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. Marc LeBerge from OMAF and MRA on local food strategy and funding opportunities.Eolfc 2013 omaf and mra - local food strategy and funding opportunities
Eolfc 2013 omaf and mra - local food strategy and funding opportunitiesEastern Ontario Local Food Conference
The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. Presentation notes - Food inspection branch OMAF and MRA milk - regulation considerations in local food processing.Eolfc 2013 food inspection branch omaf mra milk - regulation considerations...
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The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. See slides from KFLA Health Unit- regulation considerations in local food processing.Eolfc 2013 kfla health unit - regulation considerations in local food proce...
Eolfc 2013 kfla health unit - regulation considerations in local food proce...Eastern Ontario Local Food Conference
The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. This shows pictures of Olivia Groenewegen from Limestone organic creamery's presentation on Experiences in innovative local food processing.Eolfc 2013 limestone organic creamery - experiences in innovative local food...
Eolfc 2013 limestone organic creamery - experiences in innovative local food...Eastern Ontario Local Food Conference
The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. This topic shows pictures of Trish Dougherty from Kawartha country wines - experiences in innovative local food processing.Eolfc 2013 kawartha country wines - experiences in innovative local food proc...
Eolfc 2013 kawartha country wines - experiences in innovative local food proc...Eastern Ontario Local Food Conference
The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. This topic is Crosswind Farms - Cindy Hope - Regulations Considerations in Local Food Processing. Eolfc 2013 crosswind farms - local food processing considerations
Eolfc 2013 crosswind farms - local food processing considerationsEastern Ontario Local Food Conference
The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. This topic is OMAF and MRA's - local food strategy and funding opportunities.Eolfc 2013 omaf and mra karen fischer - local food strategy and funding opp...
Eolfc 2013 omaf and mra karen fischer - local food strategy and funding opp...Eastern Ontario Local Food Conference
The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. This topic is Organic local food co-op Hannah Renglich - cooperative models panel.Eolfc 2013 organic local food co-op hannah renglich - cooperative models panel
Eolfc 2013 organic local food co-op hannah renglich - cooperative models panelEastern Ontario Local Food Conference
The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. This topic is On coop & cooperative grocers network - Russ Christianson - cooperative models panel.Eolfc 2013 on coop & cooperative grocers network - russ christianson - coop...
Eolfc 2013 on coop & cooperative grocers network - russ christianson - coop...Eastern Ontario Local Food Conference
The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. This topic is ottawa valley food cooperative - devorah belinsky - cooperative models panel.Eolfc 2013 ottawa valley food cooperative - devorah belinsky - cooperative ...
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The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. Dr. Betsy Donald presentation on Experiences in Innovative local food processing.Eolfc 2013 dr betsy donald - experiences in innovative local food processing
Eolfc 2013 dr betsy donald - experiences in innovative local food processingEastern Ontario Local Food Conference
The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. Meat Inspection program OMAF and MRA - french language.Eolfc 2013 meat inspection omaf and mra - local food inspection considerati...
Eolfc 2013 meat inspection omaf and mra - local food inspection considerati...Eastern Ontario Local Food Conference
The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. Marcel Laviolette - innovation at the local farm level - french language presentation.Eolfc 2013 marcel laviolette - innovation at the local farm level - french ...
Eolfc 2013 marcel laviolette - innovation at the local farm level - french ...Eastern Ontario Local Food Conference
The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. Marc LeBerge from OMAF and MRA on local food strategy and funding opportunities.Eolfc 2013 omaf and mra - local food strategy and funding opportunities
Eolfc 2013 omaf and mra - local food strategy and funding opportunitiesEastern Ontario Local Food Conference
The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. Presentation notes - Food inspection branch OMAF and MRA milk - regulation considerations in local food processing.Eolfc 2013 food inspection branch omaf mra milk - regulation considerations...
Eolfc 2013 food inspection branch omaf mra milk - regulation considerations...Eastern Ontario Local Food Conference
The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. See slides from KFLA Health Unit- regulation considerations in local food processing.Eolfc 2013 kfla health unit - regulation considerations in local food proce...
Eolfc 2013 kfla health unit - regulation considerations in local food proce...Eastern Ontario Local Food Conference
The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. This shows pictures of Olivia Groenewegen from Limestone organic creamery's presentation on Experiences in innovative local food processing.Eolfc 2013 limestone organic creamery - experiences in innovative local food...
Eolfc 2013 limestone organic creamery - experiences in innovative local food...Eastern Ontario Local Food Conference
The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. This topic shows pictures of Trish Dougherty from Kawartha country wines - experiences in innovative local food processing.Eolfc 2013 kawartha country wines - experiences in innovative local food proc...
Eolfc 2013 kawartha country wines - experiences in innovative local food proc...Eastern Ontario Local Food Conference
The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. This topic is Crosswind Farms - Cindy Hope - Regulations Considerations in Local Food Processing. Eolfc 2013 crosswind farms - local food processing considerations
Eolfc 2013 crosswind farms - local food processing considerationsEastern Ontario Local Food Conference
The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. This topic is OMAF and MRA's - local food strategy and funding opportunities.Eolfc 2013 omaf and mra karen fischer - local food strategy and funding opp...
Eolfc 2013 omaf and mra karen fischer - local food strategy and funding opp...Eastern Ontario Local Food Conference
The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. This topic is Organic local food co-op Hannah Renglich - cooperative models panel.Eolfc 2013 organic local food co-op hannah renglich - cooperative models panel
Eolfc 2013 organic local food co-op hannah renglich - cooperative models panelEastern Ontario Local Food Conference
The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. This topic is On coop & cooperative grocers network - Russ Christianson - cooperative models panel.Eolfc 2013 on coop & cooperative grocers network - russ christianson - coop...
Eolfc 2013 on coop & cooperative grocers network - russ christianson - coop...Eastern Ontario Local Food Conference
The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. This topic is ottawa valley food cooperative - devorah belinsky - cooperative models panel.Eolfc 2013 ottawa valley food cooperative - devorah belinsky - cooperative ...
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Eolfc 2013 patchwork gardens ian stutt - innovative use of social media marketing for local food
- 1. Social Media Marketing for Local Food Eastern Ontario Local Food Conference Kingston, ON December 3, 2013
- 2. Social Media Marketing for Local Food
- 3. Social Media Marketing for Local Food • Building our brand through ‘storytelling’
- 4. Social Media Marketing for Local Food • Building our brand through ‘storytelling’ • Local food as an experience
- 5. Social Media Marketing for Local Food • Building our brand through ‘storytelling’ • Local food as an experience • Supporting the local food experience
- 6. Social Media Marketing for Local Food • • • • Building our brand through ‘storytelling’ Local food as an experience Supporting the local food experience Examples of content we share
- 7. Social Media Marketing for Local Food • • • • • Building our brand through ‘storytelling’ Local food as an experience Supporting the local food experience Examples of content we share Results? Measureable?
- 19. Local food as an experience • • • • • Farmers market, CSA membership, etc Sharing stories behind a crop/product Sharing the beauty of the farm Art and graphic design People, people, people
- 20. Supporting the local food experience • • • • • Engaging with customers Education Eating seasonally Cooking tips, storage tips, recipes Farm tours, workshops, etc
- 21. A CSA member discusses Kale
- 22. Examples of content we share • • • • • Pictures with captions Videos for CSA members and beyond Product availability Farm news Unique happenings, etc
- 24. Brief Background
- 27. Brief Background
- 28. Patchwork Winter CSA Video
- 29. Results? Measureable? • • • • • • • Hits, Likes, Comments, Re-Tweets, etc Positive feedback from customers “Feels like I’ve been to your farm” Familiarity with people behind the product A more personal connection Brand recognition Other?
- 30. Social Media Marketing for Local Food Eastern Ontario Local Food Conference Kingston, ON December 3, 2013