Gary Reid SaaS SEO Dashboard

SaaS SEO data capture, reporting and analytics dashboard SEO Data at your Fingertips By Gary Reid http://garyreid.com

What is it? It is a scalable, cloud based, data collection platform, analytics and reporting system for SEO. It collects key SEO data that can be compared over time with competitors. It’s easy to implement and use as it is software as a service, nothing to download, nothing to install, no updates to worry about.

Why was it built? If you think of any SEO campaign as having 5 key elements or rules: 1. Understand the business challenge – make sure your campaign aligns with the clients business strategy and goals 2. Collect and analyze SEO data – find the story in the numbers 3. Create a plan 4. Implement the plan 5. Track, monitor and report back Points 2 and 5 are the ones I set out to solve, how can I stop spending days gathering data and analyzing it and how can I put tracking, monitoring and reporting onto autopilot?

10 Reasons why you should use it? 1. It will save you time and money 2. It will make the intelligent analysis of data easier 3. It will give you data you normally don’t have 4. It will give you all of your data in one place 5.It will make reporting quicker, more insightful and easier 6. It will help you win pitches 7. It will help retain clients, because they’ll love it 8. It will show you are fully transparent 9. You can use it now, nothing to build or install 10. You can integrate the data into your system through the API

SEO Data Insights Examples of how the data can drive strategy

Key Insights Having access to data is one thing, being able to see the story in the numbers is what really counts. Here we can see how every site in this category lost links at Google after the Caffeine update in 2010. This is the day Caffeine went live

Difficult Questions While one specific domain ranked very high for a competitive generic keyword they had no inbound links using the anchor text. Why did they rank so well? One possible answer was their domination of InTitle, InURL and InText for the keyword.

Holidays Thomas Cook lies in 9th position for ‘holidays’, well behind it’s competitors, yet it leads the pack with exact match anchor text for the keyword, authority passed, broad match links, and keyword density. One possible answer could be how other sites use internal linking to better effect. Or is that since Caffeine they went from 64k indexed pages down to 5k right until Feb 2011, when they went up to 22k? In the same period Thomson went from 10k to 122k, that’s a lot of opportunities to rank! Two sites, both going in different directions.

The Rules of the Game are Changing SEO definitely isn’t dead, but, it’s changing at a much quicker pace. Key to surviving is having data at your fingertips. Being able to see changes across a wide range of metrics and websites allows you to redefine your SEO plan quickly. Agility in SEO is a competitive advantage and data is key to making the right decisions. Google is trying to make your life difficult

Some of the features of the dashboard See the story in your data

Engine Data Daily capture from all 3 engines of: ,[object Object]

LinksLets you see in real-time how the engines are discovering your website and how algorithm changes are affecting your opportunity to rank.

Engine Events Annotated timeline of algorithm changes so you can instantly see the effect. More importantly you can track these events across a range of competitors

Event Details See just how algorithm changes affected your keyword visibility, indexed pages and links for your site and your competitors. This shows how NatWest lost 15% of their keyword visibility on Google UK

Domain Authority Tracked weekly from SEOmoz, showing how your website and your competitors are gaining or losing domain authority

PageRank Tracked daily we can see toolbar exports of PageRank as they happen and see instantly how competitors are affected.

Authority Links See how your share of authority and non-authority links compares to your competitors. Is your link graph natural?

Anchor Text See how your number of targeted anchor text links compares to competitors. Collected weekly from SEOmoz. This metric looks at exact match and broad match of the keyword as well as ,[object Object]

Authority passed by those links,[object Object]

Universal Search When Google blends maps, images, video and shopping results into the results page it can affect click through rate, so we track when it happens. You’d probably be surprised to know that sometimes blended results can go as deep as page 5.

Google Analytics The dashboard integrates with Google Analytics so you can track traffic against ranking and search volume. As your campaign progresses you can track increased traffic.

InTitleInURLInText Comparing the number of pages your website has the target keyword in the title tag, URL and text against competitors. This gives you key insight into how optimised your competitors websites are for the target keyword.

Campaigns The system allows you to track campaigns to see the results compared to a starting benchmark for: Ranking Anchor text links, broad and exact InTitle, InURL and InText Indexed pages and links at the engines Authority and PageRank And more…

Keywords Add keywords to track and see important keyword data: Search volume Allinanchor KOI and KPI metrics Choose the language and target Google engine And more…

API While I was at it I also built a REST API so data can be accessed easily and integrated with your own. This allows you to integrate the data into your own system easily using JSON or XML.

Gary Reid SaaS SEO Dashboard

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