AAF: Using Social Media to Promote your club
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Presentation from the workshop that I did on using Social Media to Promote Your Club at the 2010 National AAF Convention in Orlando, FL.
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AAF: Using Social Media to Promote your club
- 1. Using Social MediaTo Promote Your ClubJune 12, 2010
- 2. Agenda 01Intro 02What is Social Media 03Areas Where Social Media Fit In 04Wrap Up 05Q & A
- 3. 01Intro 02What is Social Media 03Areas Where Social Media Fit In 04Wrap Up 05Q & A
- 5. Who am I? Gary Ware LinkedIn.com/in/garyware
- 6. Who am I? Gary Ware Twitter.com/garyware
- 7. 01Intro 02What is Social Media 03Areas Where Social Media Fit In 04Wrap Up 05Q & A
- 8. Social Mediais “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” (source: Wikipedia)
- 9. Huh?
- 10. Social Media is just another tool in your communications arsenal
- 12. DON’T Assume Social Media is the Answer to Everything!!
- 13. Your Social Media TacticsNeeds to Align With your Club’s Overall Strategy
- 14. THAT DOESN’T MEAN THAT YOU SHOULD TREAT SOCIAL MEDIA AS ANOTHER CHANNEL FOR BROADCASTING BULLSH*T.
- 15. It’s Supposed to be a Dialogue, NOT a Monologue
- 16. You are not a machine
- 17. You need to establish your voice/Personality
- 18. Social Media doesn’t have to be perfect
- 19. 01Intro 02What is Social Media 03Areas Where Social Media Fit In 04Wrap Up 05Q & A
- 20. Increase Membership at Club Events
- 22. Increase Member/Non Member Engagement
- 23. Ad 2 SD Twitter Pub Crawl #ad2ddtt
- 24. 01Intro 02What is Social Media 03Ad 2 SD’s ‘09-’10 Communications Strategy 043 Areas Where Social Media Could Fit 05Wrap Up 06Q & A
- 25. How Should You Measure Social Media? Audience Engagement Loyalty Influence Action
- 26. 01Intro 02What is Social Media 03Ad 2 SD’s ‘09-’10 Communications Strategy 043 Areas Where Social Media Could Fit 05Wrap Up 06Q & A
- 27. Thank You! Gary WareAd 2 San Diego President http://ad2sd.com http://twitter.com/ad2sd
Editor's Notes
- Who am I? http://www.facebook.com/garyware
- Who am I? http://www.linkedin.com/in/garyware
- Who am I? http://www.twitter.com/garyware
- Social media is all about authenticity
- Bring down your wall, expose your flaws, & embrace your imperfections. Radical transparency.
- This year we were able to grow our Twitter followers by 34% (900 vs. 1,207). This is largely due to the work we did promoting industry-related news, upcoming Ad 2 San Diego and affiliate events, and providing live updates from our events Not only does it help us grow our network, but it helps us position Ad 2 SD as a thought leader and source for marketing/advertising news in San Diego. This year we started using Co-Tweet to manage the our Twitter account. Co-Tweet is a platform that allows multiple people to easily manage a brand Twitter account. This enabled us to quickly respond to our network (i.e. membership questions, events, board meetings) because we were able to collaborate behind the scenes and identify the best person to address the question.
- When we would provide live updates at our events we used “hashtags” (ex #ad2ddtt). This allowed users that searched for the hashtag to find a chronological recap and user commentary from the event. This provided added value to users that attended. In addition, it gave users that were unable to attend the ability to follow along in real-time. This vehicle was beneficial for our Third Annual Ad2 SD Pub Crawl, where the theme was Twitter. Attendees tweeted commentary throughout the event with the hashtag#ad2ddtt. This drove awareness for the businesses we visited, allowed people to keep up with us in real-time, and enabled us to engage with our network in two mediums.