We were selected as winners of the open mic competition of the disruptive innovation festival of the ellen macarthur foundation. This presentation was specially developed for the DIF and was presented on October 29th for an audience of about 32 people online.
21. LEVEL
2:
Idea2on
• Consumer
You
acquire
3
local
markets.
products
for
growing
middle
class
• Public
space
and
public
events
• Smallholder
agriculture
25. IDEATION
Genera2ng
ideas
How
would
nature
furnish
a
living
room?
Living
in
a
tree
that
is
as
big
as
a
house.
Storks
do
public
broadcas2ng
instead
of
tv’s.
How
can
plas2c
become
a
democra2c
material?
Include
the
public
directly
in
making
policies
about
waste
management.
Give
everyone
plas2c
processing
toolboxes.
Make
plas2c
a
course
in
primary
schools.
How
can
you
get
people
to
throw
away
more
stuff?
Make
the
plas2c
products
extra
ugly.
Make
people’s
houses
smaller.
32. Kill
your
darlings
Requirements
of
the
design
project:
Has
to
be
scalable
in
order
to
make
impact
in
the
waste
processing?
Or
Has
to
make
people
aware
of
the
value
of
waste?
CONCEPTUALIZATION
36. Things
about
our
first
prototype
We
electrocuted
the
visitors
(and
ourselves)
The
output
from
the
extruder
was
just
good
enough
We
worked
way
too
hard
Shredders
were
molested
again
and
again
We
weren’t
3d-‐prin2ng
experts
DETAILING
37. Things
we
learned
from
the
events
Most
people
just
want
stuff
(rings)
Works
even
beder
with
children
We
need
volunteers
who
can
s2ll
be
excited
How
to
explain
the
difference
in
between
a
real
recycling
system
and
an
awareness
project
Ideas
are
free
DETAILING
38. Things
we
improved
in
the
mean2me
Prin2ng
with
different
kinds
of
plas2cs
Extruder/Shredder
design
Graphic
Design
Our
nego2a2on
skills
DETAILING