Gaston Guernik - Three Case studies
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Some brands that I have work with CBA, NSW Rails, BMW Australia, Heineken, Schweppes, Audi, Budweiser, Renault, Skyy vodka, Sailor Jerry, etc.
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Gaston Guernik - Three Case studies
- 1. CONTACT Address Bronte, Sydney, NSW 2024, Australia Phone & Fax Phone: + 61 41 131 3320 Online Email 1: gaston@guernik.com Website: www.guernik.com CASE STUDIESGaston Guernik
- 2. Gaston Guernik, Case studies 2 // 24 GASTON GUERNIK Gaston’s roles have included Creative Direction, UI/ UX Design, Team Leader and Digital design. Gaston’s main focus and objective is to always create a user / customer journey the best experience possible while feeling intuitive and useful. Gaston has over 12 years experience in the creative and innovation industry and has worked with some of the most prominent global brands like Audi, Heineken, Schweppes, BMW, Budweiser, CBA, NSW Rails, etc. Having built a successful creative agency in Spain, he was recruited and relocated to Australia in 2013 so he could work his Creative Director magic here in Sydney. His current key role is to develop high-level concepts and designs, help clients innovate and re-align their strategy and approach in new innovative ways. “My approach is to focus on people’s needs (by understanding the customer through empathy) and to improve my clients services by the using technology as a platform to create a successful outcome.” A LITTLE ABOUT GASTON
- 3. CASE STUDY 1 | MODEL MANAGEMENT, WEBSITE + APP CASE STUDY 2 | IDEA FACTORY, BRANDING CASE STUDY 3 | HELLOOOAPP, APP TABLE OF CONTENTS
- 4. Creative Direction, Concept, UI/UX, Leading a team of digital designers and working with the developers in Europe. Website + App Premium website for advertising agencies www.modelmanagement.com MODEL MANAGEMENT 01
- 5. Gaston Guernik, Case studies 5 // 24 PROJECT GOAL To create the best user experience through an intuitive and responsive website.
- 6. Gaston Guernik, Case studies 6 // 24 VISION To create the best user experience through an intuitive and responsive website.
- 7. Gaston Guernik, Case studies 7 // 24 CHALLENGE To help casting managers in the fashion industry who don’t have a lot of time
- 8. Gaston Guernik, Case studies 8 // 24 THE PICTURES ARE THE KEY, WHY WE HAVE TO ADD MORE THAN THAT? Our thinking was... If the customers are looking for a models plus the models are beautiful, we just have to show pictures.
- 9. Gaston Guernik, Case studies 9 // 24 LESS CLICKS, EASY AND FAST Share, add favorites, see comments all without a single click.
- 10. Gaston Guernik, Case studies 10 // 24 YOU LIKE MODELS BY AFFINITY? SAVE YOUR TIME! After choosing the model that you like you could still see all the pictures but also the models profile. If you need a model with specific features, like blue eyes etc, you can with a single feature click.
- 11. Gaston Guernik, Case studies 11 // 24 PREMIUM IS MORE. What is more? It is Useful, Fast, Better quality, etc. • User Journey / Responsive We discover that plenty of users bring their iPads to the photoshoots, office, etc to show the models. So we developed a design that was made for tablets first, desktop second, mobile third.
- 12. Creative Direction, Concept, Logo Design, Digital brand Branding Brand to communicate Creativity, Workshops, Brainstormings IDEA FACTORY 02
- 13. Gaston Guernik, Case studies 13 // 24 TO CREATE A BRAND THAT EMANATES CREATIVITY... New Ideas Lateral thinking TeamWork
- 14. Gaston Guernik, Case studies 14 // 24 CHALLENGE There name of the project uses two strong words, two strong notions IDEA + FACTORY Wikipedia defined idea as: “ideas are usually construed as mental representational images of some object. Ideas can also be abstract concepts that do not present as mental images.” We decided to separate both of them creating different brands for each. One for IDEA another for FACTORY Idea = Creativity, Imagination, brainstormings, freedom, which means colourful, there is no order, etc. Factory = Base, solid, unification, process.
- 15. Gaston Guernik, Case studies 15 // 24 RESPONSIVE BRAND In a time when responsiveness is key, we wanted to create a brand that was truly responsive. The biggest quote people where when asked to be creative is to “Think outside to the box”. So that is exactly what we did. What is more, “What IF?” is one of the best question to star any brainstorming.
- 16. Gaston Guernik, Case studies 16 // 24 SPONSORED BRAND Idea Factory was created for ‘Digital Agility’, a brand that I created for SMS. We made sure we gave a balance between the two so that they were balanced and not in competition with each other.
- 17. Founder, Creative Direction, Concept, Logo Design, Digital brand Send and track ready made-messages on the go. App to share messages ready to go - www.helloooapp.com HELLOOOAPP 03
- 18. Send and track ready made-messages on the go. ll call you late 37 10 4 42 WOW, you received .. . Gaston Guernik, Case studies 18 // 24 CHALLENGE Create an intuitive UX / UI, allowing users to enjoy quick conversations with each other within the app. Send and track ready made-messages on the go.
- 19. Gaston Guernik, Case studies 19 // 24 BRING LIFE TO YOUR COLOURS All your messages are special and full of color, like you. Forget B&W. Stand out! We use the color in two ways, - to add emotions - to categorise text themes
- 20. Gaston Guernik, Case studies 20 // 24 EMOTIONAL NOTIFICATIONS If someone says “I like you” we believe you should feel it! Using colours we help communicate feelings a lot more
- 21. Gaston Guernik, Case studies 21 // 24 EASY, FUN, USEFUL Just Swipe ‘n’ Send! and share with friends on Whatsapp, Facebook, Twitter & sms
- 22. Gaston Guernik, Case studies 22 // 24 KEEP TRACK Track and visualize all your sent and received messages in one quick snapshot All your messages & contacts in one place.
- 23. Gaston Guernik, Case studies 23 // 24 ADVERTISING - WE ADVERTISE HAPPINESS That the app communicates messages but behind of that there are feelings. The advertisements show emotional people highlighting the uniqueness of the app
- 24. CONTACT Address Bronte, Sydney, NSW 2024, Australia Phone & Fax Phone: + 61 41 131 3320 Online Email 1: gaston@guernik.com Website: www.guernik.com THANK YOU! If we can Imagine it, We can achieve it!