Inbound Marketing is a process of attracting prospects with related helpful content, convert them into leads, good leads into customers and delight them. The Inbound Marketing consists of two main factors “Buyer Persona” and “Buyer Journey”. Inbound Marketing methodology has four stages Attract, Convert, Close and Delight. And it swings around creating helpful and educational content according to Buyer persona (audience which we are looking to attract), Convert derived traffic into known Leads and delight them continually because delighted Costumer can become the Promoter of Business.

1. Inbound Marketing
Saba Umar
Hubspot Inbound Marketing Certified

2. Inbound Marketing
Inbound Marketing is a process of attracting targeted
audience by providing them helpful content.
Traditional Old outbound Marketing method is outworn now
and marketers use Inbound Marketing method for doing
business online.

3. Outbound Marketing Vs. Inbound Marketing
 Cold Calling
 Cold Email
 Interruptive ads
 Marketing-center
 Blogging
 SEO
 Customer Centric
 CRM

4. Fundamentals of Inbound Marketing
1. Buyer Persona
To Be Successful with Inbound Marketing we need to
know about our buyers persona.
According to the Hubspot:
“A buyer persona is a semi-fictional representation of
your ideal customer based on market research and real
data about your existing customers.”

5. 2. Buyer’s Journey:
The Buyers Journey is used to describe the stages of buyer
persona in the Buying Process.
“The active research process someone goes through
leading up to making a purchase”.

6. The Buyer’s Journey is divided into three Stages
Awareness Consideration Decision
The Persona is
experiencing an actual
Problem
The Persona is clear
about his/her problem.
And also have some
idea about the solution
Persona is now about to
decide the strategy and
possible solution.

7. Content Sharing
Sharing is Caring, Inbound is about sharing the content with the
world.
Specific content for the targeted customers help to attract qualified prospects
for the business and also insist them to come back for more.

8. Effective Content
By Publishing quality content in
the right place at the Right time,
your marketing becomes relevant
and helpful to customers.
That makes your marketing
Loveable.
Content Place
Time

9. Inbound Marketing Methodology
You can attract inbound traffic Simply; by aligning the right content you published with
customer’s interests that you can convert, close and delight.
The Inbound marketing methodology has four stages.
Conver
t
Close Deligh
t
Attra
ct

10. At every stage of Inbound Marketing we have some Clear
Points to follow

11. Attract
We just do not have to attract people but right people in
Inbound Marketing.
Some tools to attract the right users are
 Blogging
 SEO
 Social Publishing

12. Blogging
Blogging
create more
Pages in
search engines
Create Blog article
that interest your
audience
This means
more
opportunities
for you to
find!

13. SEO
Create
Keywords
targeted
Content
regularly
Identify the
Keywords,
Optimize your
website for those
Keywords
Build quality
links for your
website

14. Social Publishing
Stay engaged
in social
media
conversations
Build your
Following,
Share your Posts
Be good
social citizen
and build
strong
network

15. Convert
Once targeted traffic is derived to website, next step is to Convert those
visitors into leads by gathering their contact information.
 Landing Page
 Forms
 Call to Action

16. Convert
Build a Landing Page that describe the offer
Place a Form to gather Contact information from
Visitors.
Place call to Action(CTA) button smartly to
encourage more Lead.

17. Close
You derived the traffic and convert the right lead now you have to
transfer those Lead into Customer
 CRM
 Close loop reporting
 Email
 Marketing automation

18. Close
Close Loop Reporting: Use Software to
analysis close-loop marketing campaign.
Integrate a CRM software to improve the
sales Process
Marketing Automation: is used to perform these
tasks cost-effectively and hands freely.
It gives more sales opportunities.

19. Delight
Inbound Marketing campaign continues to delight customers, which
persuade them to become their promoters.
Three Building Blocks of Customers Delight:
 Innovation
 Communication
 Education

20. Thank You For your Time
 Please feel free to share your views and also if you have any questions, please
do not hesitate to ask, we would be happy to assist.
 You can also visit Gatelogix Blog for more information about Inbound
Marketing