social networking

1. IMPACT OF SOCIAL MEDIA ON
MARKETING
Name: Jyoti
Singh
Class: MBA (e-
business)
4th Semester

2. Social
media

3. SOCIAL MEDIA
Social media has offered people a voice
which includes web-based and
mobile technologies used to turn communication into
interactive dialogue.
Social media connects us with like-minded by
allowing them to become our "friends," which means
that a link to their profile shows up on our profile and
vice versa. Thus, name and organization’s image will
appear on pages throughout the site if we build up
enough friends.
Often, people find new via tags or special interest
groups or they invite their existing contacts who are
members of the social networking site.
It has helped us reunite with old grade school and

4. REPUTATION AGGREGATOR: Databases
TYPES OF SOCIAL MEDIA
allowing users to search the content
(Google, yahoo)
BLOGS: Online multimedia diaries or
journals with frequent updating in
chronological order on web page((Bloggers)
ONLINE COMMUNITIES: Sites offering
professional or user content & allowing
members to upload contents
(YouTube, Flicker, Wikipedia)
SOCIAL NETWORKS: Associations of
internet users for social connection
(Facebook, Myspace, Linkedin)

5. MARKETING BEFORE
SOCIAL MEDIA

6. First generation sites: only let users manage friends’ lists.
EVOLUTION OF SOCIAL
There are mainly flat, single entry lists by schools or
classes you attended. Examples: Classmates.com
MEDIA
Second generation sites: can be seen as the first social
networks. They are centered around an individual and his
friends, and friends of friends : they follow the 6 degrees
rule. Examples: LinkedIn
Third generation sites: could represent the first social
media sites. They allow multi-dimensional
connections, real conversations between users.
Examples: Facebook
Fourth generation sites: They would represent social
media sites that facilitate face-to-face meetings. They
allow people to come together off-line around common
interests, building real communities and friends in the real
world. Examples: Match.com

7. EARLY Based Communities OF
Online Text
PIONEERS
-USENET(1979) MEDIA
SOCIAL
- Bullentin Board Systems
(1979)
Online Services (early to mid
1980s)
-CompuServices (1980)
-AOL (1983)
-Genie (1985)
Internet relay Chat (1988)
- ICQ (mid 1990s)
First Social Network
-Dating Sites
-Online Forums

8. OTHER TYPES OF SOCIAL
NETWORKS
Niche social networks:
- Photobucket (2003)
- Flicker (2004)
- Youtube (2005)
Social news and
bookmarking:
- Delicious (2003)
- Digg (2004)
Real time updates:
- Twitter (2006)
- Posterous (2009)

9. CONCERNS & CRITICISM
OF THE SOCIAL MEDIA
EVOLUTION
An social media has evolved & grown in
popularity , multiple concerns have emerged
regarding the technology.
-social media stalkers
-child predators
-privacy concerns
-security issues

10. 1.SOCIAL MEDIA
Advertising TODAY
2. Market
research/
product
research
3. Public relations

11. SOCIAL MEDIA TODAY:
ADVERTISING
Burger King’s Facebook humor
DunkinDonuts’ Facebook/Twitter network
Goodwill hunting for shopping

12. SOCIAL MEDIA TODAY:
MARKET/PRODUCT
RESEARCH
“My Starbucks idea” & “ideas in Action”
Cadbury’s Wispa re-launch
Kellogg’s new product research

13. SOCIAL MEDIA TODAY:
PUBLIC RELATION
Dell’s image turnaround
SyFy blogger relations
Ford putting out a PR fire

14. BUSINESS PROMOTION WITH
SOCIAL MEDIA
• Set up a Website
• Link building Reputation
• Advertising & Social Networking
• Blogging & Updation
• Content Optimization
• Target Area & Age Groups
• Business Integration

16. Accessible by Mobile, Application, or Website.
Social Platforms can be updated and used on a
CURRENT STATE OF
frequent basis.
BecauseSOCIALspeed of Social Media
of the MEDIA
consumptions has rapidly increased, platforms
are visible in multiple locations.
Trending in Social Media has defined our
culture. What was once a platform that kept us
engaged for hours now keeps us notified and
up to speed in just a few seconds.
To become more beneficial for advertising
campaigns.
The goal should be to keep users engaged for
longer
periods of time.

17. SOCIAL MEDIA OUTLETS
Social networking websites and blogs: allow individuals to
interact with one another and build relationships. When
products or companies join those sites, people can interact
with the product or company. That interaction feels
personal to users because of their previous experiences
with social networking site interactions. This allows
individual followers to “retweet” or “repost” comments
made by the product being promoted. By repeating the
message, all of the users connections are able to see the
message, therefore reaching more people.
Cell phones: usage has also become a benefit for social
media marketing. Today, many cell phones have social
networking capabilities: individuals are notified of any
happenings on social networking sites through their cell
phones, in real-time. This constant connection to social

18. FUTURE OF SOCIAL
MEDIA
As the future of Social Media and the value of
Social Platforms continues to unfold, we will
see many advancements in targeted
platforms.
Social media really is nothing new; changing
is the mediums in which it occurs and our
ability to engage with these mediums.
Expansion of these practices will start to
encroach on traditional marketing
campaigns, infiltrating subway billboards, and
become more prominent on Search Engine
result.

19. Social Media Evolving Businesses
SOCIAL MEDIA EVOLVING
91% incorporated social media into corporate
culture BUSINESS
80% stressed importance of social
networking to employees
56% reported “very important” to business /
marketing strategy
Today…
83% uses at least one social media tool
 50% has a corporate blog
57% using for recruitment

20. PHYSICAL TECHNOLOGY
RFID:
Is a identification technology that can store
mass amount of data which captures
consumers’ behavior as well as location
Combining information from RFID with web
3.0 would give the opportunity to provide
advanced services.

21. Here’s how to drive traffic to the site and obtain leads on
HOW TO DERIVE TRAFFIC
these three
major social networking sites:
TO THE SITE
1.LinkedIn: For this site, company needs to pick an
effective, relevant keyword to implement in their profile.
The keyword should be relative to the main
services/products. Once they have determined what
keyword to use, there are 5 areas you need to insert the
keyword in the profile.
2.Twitter: In order to drive traffic to the site and receive key
leads, there are three things, need to keep in mind. First,
we should constantly be adding friends to the profile. Next,
we should always remove the friends who don’t follow you
back, because they are just taking up space on our profile
and are wasting our time. Lastly, it is essential to always
interact with and engage our followers.
3.Facebook: Create ads to entice and engage users. The
best thing about these ads is that we can customize them
for specific audiences. It allows us to target users based

22. HOW IT HELPS US
Linked In: If you’re a professional, you absolutely must have an
up-to-date
profile on LinkedIn. It’s the number one professional networking
website in the world, and can display your resume, work
experience, special skills and licenses, as well as
recommendations from people you’ve worked with in the past.
Facebook: Once the realm of sex-driven college
students, Facebook has quickly become as much a business tool
as a social networking site. It has almost one billion users and is
one of the top two largest platforms for promoting yourself or
your business.
Twitter: Twitter can be a great asset, especially for
marketing, public relations and freelance professionals. Many
employers want to see that you are familiar with Twitter so you
can use it to help them promote their business.
YouTube: If you want to get a message out, there are few ways
better than using a YouTube video to do it. If you can upload and

23. FINDINGS
Through social networking
sites, products/companies can have
conversations and interactions with individual
followers.
This personal interaction can instill a feeling
of loyalty into followers and potential customers.
Also, by choosing whom to follow on these
sites, products can reach a very narrow target
audience.
Social media helps to expand the reach of our
messages and has a tremendous impact on the
number of impressions that are generated for PR
stories.
Facebook, Twitter and social networks are

24. THANK YOU…!!!