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Gaurav portfolio
1. Design Portfolio
Gaurav Abnesh Kulshrestha
MBA Candidate, IIM Shillong
July 2013-March 2015: 89%
Department of Design, IIT Guwahati
July 2008-May 12: 84.9%
Class Xll(CBSE 2008): 86.2%
Class X (CBSE 2006): 87.8%
Areas Of Interest:
User Experience Design
Human Computer Interaction
Usability Engineering
Tangible User Interfaces
Design Research and Visualization
2. Associate: UX Designer
COGNIZANT TECHNOLOGY SOLUTIONS
June 2012-June 2013
1
Major Projects:
1.Reviewed & Evaluated global website and e- commerce channels for a Manlogclient using competitive benchmarking & usability metrics, developed new task-flows & templates and a Usability Test Plan
2.Designed Sales & Activities Dashboards for Senior Management of diverse geographies for a Life- sciences client
3.Conceptualized and designed hospital automation platform for a Life-sciences client
4.Designed a goal setting application across devices for a Consumer Goods client based on Responsive Web Design Principles
3. PROJECT 1
2
Client Vertical: Manufacturing & Logistics
Duration: 3 Months
Project Brief:
•Reviewed & Evaluate global website and e-commerce channels for a Fortune Top 100 client using competitive benchmarking & usability metrics
•Developed new task-flows & templates for web and mobile devices
•Come up with Usability Test Plan covering all major task flows (Testing to be done in client location)
Review
•Heuristic Evaluation
•Competitive Benchmarking
Design
•Restructuring Information Architecture
•New Templates
Testing
•Usability Test Plan
Methodology Followed
4. PROJECT 1: HEURISTICS
3
Severity Index
Problem Areas &
Heuristics Violated
Web
Mobile
5. PROJECT 1: BENCHMARKING
4
Competitive Benchmarking with the industry best practices for e-commerce and information sharing platforms
11. PROJECT 3
10
Client Vertical: Life Sciences
Duration: 1.5 Months
Project Brief:
•Conceptualized and designed hospital automation platform for a Life-sciences client that covered the entire patient intake to prescription delivery process though an iPad
Wireframes
12. PROJECT 4
11
Client Vertical: Consumer Goods
Duration: 3 Weeks
Project Brief:
•Designed a goal setting application across devices for a Consumer Goods client based on Responsive Web Design Principles, which enabled Management to set Role Specific Goals & Targets, Track & Update Progress and View it in a Dashboard
•Target Devices: iPhones/iPads
iPhone Screens
30. FIELD STUDY
4
10 stores; divided into four categories, Hypermarts, Superstores, Departmental
Shops, and Grocery Shops.
Interviewed Customers, Store owners, employees and managers
Observed Footfalls, Transaction times per customer, Information Channels for customers, Technologies and Techniques employed by retailers
31. PROBLEM ANALYSIS
5
Type I
Type II
Type III
Type IV
Organized Retail
Single Store Players
Big Bazaar, Vishal
Reliance Fresh, Easy Day, HUB
Departmental Stores
Grocery Stores
Problems
Transaction Time
Yes
Yes
Yes
Yes
Pilferage
Yes
Yes
No
No
Trolley
Yes
Yes
No
No
Space for movement
Yes
Yes
Partially
Rarely
Stocks get wrongly placed
Yes
Yes
No
No
Inventory Tracking
Yes
Yes
Partially
No
Others
Queues, Customer service gets effected, Increased Pilferage
Queues, Customer service gets effected
Multiple Billings, Monetary Change, More manpower required during rush hours
Simultaneous multiple calculations, Monetary Change
33. INFERENCES
7
•
Want to pick items themselves
•
Prefer buying items having standard price or quantity
•
Shopping is more of a family affair
•
More information is desired for making purchase decisions
•
Change in outlook regarding mobiles, credit cards and e-banking
•
Less space for movement due to number of trolleys during rush hours
•
Stocks getting wrongly placed and pilferage were main concern areas for retailers
34. DESIGN ATTRIBUTES
8
•
To reduce transaction time
•
To promote freedom of choice as per Indian consumer habits
•
To reduce manual effort in packaging of non-standard quantity and contents
•
To discourage shop-lifting and prevent pilferage
•
To integrate everyday transaction process with technology
•
To provide customers with information such as price, quality, etc. and aid purchase decisions
39. DESIGN SOLUTION I & II
•
Easy integration with payment and other store components
•
Hands free option/ Flexibility
•
Operational within the store perimeter 13
Velcro/RubberBand
Weighing
Mechanism
Tag
Reader
Screen
WeighingMechanism
Support formobile device
Grip
•
Greater scope of integration with mobile devices
•
Flexibility for shoppers
•
Ergonomic grip
40. DESIGN SOLUTION III
14
•
Secure transaction: Only after confirmation from the user, items go in the basket
•
Flexibility: Hand device can be rotated to be viewed from any angle
•
Raised periphery: Prevents goods from rolling/ falling outside and helps in easy stacking
Rotating
Platform
RaisedPeriphery
Hand DeviceDock
Weighing
Platform
43. FLOOR INFRASTRUCTURE
17
Counter machine
For weight >4 kg user could use these machines to weigh the selected items.
Master Controller in small storescould have charging points for the hand device
Takeaway Zoneuse hand device as a key to unlock the box and take the items
44. DELIVERABLES: 3D Environment
18
•
Hand Device is given
•
Prepackaged section: scanning of tags
•
Non-prepackaged section: weighing of goods
•
Counter machine: for heavy items
•
Sectional counters: basket handover
•
Master controllers: for payment
•
Takeaway zone: Use device as key after payment
49. PICK CHOOSE EXPERIENCE
An Apparel Store Installation
Collaborators:
Asst. Prof. KeyurSorathia
Kanupriya
PareshJoshi
Interactive Communication Project
January 2011-April 2011
1
53. KEY ASPECTS
5
Retail experience
customer- centric approach
dynamic use of space
unparalleled experience
simplicity and ease of use
likeminded products and services into retail environments
assistive technologies