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A2Z
                         The Des-tionary of Design
                             From IDC IIT Bombay
                   (http://www.idc.iitb.ac.in/resources/desionary.html)



Aesthetic What I like (see also Kitsch)

Analysis A technique of measuring the temperature of animals. Has nothing to do with
design

Apple The ultimate temptation for a designer as in "An Apple a day keeps the IBM away"

Art Anything you can get away with

Art Works Rarely

Art Nouveau Literally new art - out of style since 1890 (see also Futurism)

Asymmetry A device for measuring the intelligence of donkeys (from ass and matron
Greek) for measure) (don't see Symmetry)

Attention Holding Device Usually a woman

Balance Something all designers lose sometime or the other

Beauty The lie in the eye of the beholder

Bibliography Books that I ought to have read or the list of books available on this topic in
the library. Or a recursive term - A bibliography is made up of other bibliographies

Bold / Individualistic Approach didn’t do any data collection

Calligraphy Art form that reminds us that one must never cry over spilt ink

Chairman Someone who knows nothing of what is going on during a presentation

Chaos Two or more designers

Closure the mind of the designer after generating the first concept
Colour Scheme What remains in the paint glass after the previous guy has mixed his paints

Combination A couple working together on a project actually meant for one person

Communications Design The art and practice of making unlookable what was already
unintelligible

Composition An essay

Concepts Things made after finalization of product or design to show that a lot of work has
been done

Consumer The man who matters to the sales department but not to the designer

Continuity The repetition of a single style in various forms by a designer irrespective of
the problem

Contrast The difference in payment between a new and an established designer

Creative whimsical (see also Creativity)

Creativity Method of achieving the whimsical (see also Creative)

Cubism Art movements that treats them as though they were blockheads

Culture Free Product A Bastard

Dadaism The art of getting away by sheer muscle power (dadagiri)

Data Collection Something done to justify travel and photography expenses. Entails
intense literature survey through Design journals, books, etc., to find previous solutions to
the problem at hand

Design used in plural as designs eg., "He has designs on the clients money"

Designer(n) A person involved in the above

Design Brief A job of undercover fashion designer

Design Terminology Something that helps in making a successful presentation (see also
Presentation)

Documentation Planning for show off

DTP A movement that aims at achieving Death To Printers

Dummy Designers view of his client
Elegance of solution/ simplicity Refusal to do hard work



Ergonomics Yet another character created by Goscinny and Uderoz

Experimental Absolutely useless (see also Innovative)

Exploded View A plaster model that fell down

Extension Uneasy way out or an easy way out

Fade In The realization that one’s favorite design concept cannot work

Fade Out Something that happens to designer when he works late into the night

Figure and Ground The amount charged for the design (the Figure) and the reasons for
the same (the Ground)

Final Design Solution The point at which you stop thinking

Foams Something the manufacturer/Printer does when he sees your design

Form Slips of paper to be filled out for official use. Usually in various colors (see also
Product Form)

Futurism Art movement that went out of style in 1920 (see also Art Nouveau)

Gestalt A dinner table pleasantry usually spoken with the mouth full. Means Get Salt

Gradation Pattern of grades received by a class after end semester evaluation

Grey Value The moral sense of designer

Grid Something done to lions e.g., He grid his lions for the fight

Guide Someone who doesn't

Hi-Light Saying hello to a bulb

Hi-tech image Something that sells or something the Profs do not understand

I-con A designer's admission of guilt

IBM PC A rather in-Personal computer

Injection Moulding The ultimate solution to all Product Design production problems
Innovative Useless

Jargon Something a designer uses to get away with his designs



Kitsch What others like

LaserWriter A machine which has raised the standard of letters home (see also toner)

Lateral Thinking Thinking while lying down-sleeping

Macintosh Computer A machine which calculates the dimensions of raincoats

Market Research Reading up all the Sunday supplements

Mass Appeal A case of sour grapes for most designers

Mental Block Outgrowth on a designer’s neck in place of a head

Methodology Something that tells you what went wrong (after it went wrong) but can
never help you get it right in the first place

Minimalism More through less

Mock-up Model Design concept meant to make fun of the client

Mouse Pad Usually a hole in the wall

Negative Space The amount of working space available to the design team in most
companies

Organic Architecture Architecture taken over by the natural elements - namely in ruins

Organic Design Design that is aimed at succeeding in the above

Origami High Fidelity (see also Polygamy)

Originality Copying from some unknown designer

Perception An attribute all designers lack

Perspective Something else all designers lack

Point of Visual focus Usually the feminine model used to advertise the product

Polyesters Lots of esters in a row
Polygamy Low fidelity (see also Origami)

Presentation To make a mountain out of a molehill

Problem Identification The most important part of the design process. Comes after
Problem Solution

Problem Solution The stage before Problem Identification. or a bitter syrup

Product cycle Anything from uni-cycle to multi-cycle (including Bit and Tri cycles of
course)

Product form Slips of paper that you fill in order to register for product design courses

Project report The Official story or the only truly creative part of the entire project

Proximity The probability of signing for someone else in the attendance register

Quality Something always lost in the race against time

Registration Something printers do at the beginning of the semester

Similarity The strange commonality between your design and one that appeared in a
design journal two weeks ago

Specifications Little cryptic squiggles on drawings to make whole thing look complicated

Symmetry place where all designs go to at the end Toner a knob on a record-player

Trend Something all designers like to set but end up following

Typography The art of letter writing (though not necessarily better writing)

Ulm The beginning of all our problems. Pronounced as zulm

Unity Something a design group never has

User Hypothetical creature whose profile changes along with the product being designed

Visual Communication Something that has to be explained verbally to be understood
visually

Visual Impact Expression on the clients face when he sees the bill or the product

Wire Frame Model A very skinny lady advertising a product

Xerox Copy Cat
Yen Somthing that give a designer enthusiasm (specially to participate in Japanese
competitions)

Zen Nothing to do with design though designers argue to the contrary

ZZZ The usual reaction to a presentation

Compiled by Punyashloke Mishra (VC 1988-90) with a little help from his friends

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The Dictionary of design idc iit bombay

  • 1. A2Z The Des-tionary of Design From IDC IIT Bombay (http://www.idc.iitb.ac.in/resources/desionary.html) Aesthetic What I like (see also Kitsch) Analysis A technique of measuring the temperature of animals. Has nothing to do with design Apple The ultimate temptation for a designer as in "An Apple a day keeps the IBM away" Art Anything you can get away with Art Works Rarely Art Nouveau Literally new art - out of style since 1890 (see also Futurism) Asymmetry A device for measuring the intelligence of donkeys (from ass and matron Greek) for measure) (don't see Symmetry) Attention Holding Device Usually a woman Balance Something all designers lose sometime or the other Beauty The lie in the eye of the beholder Bibliography Books that I ought to have read or the list of books available on this topic in the library. Or a recursive term - A bibliography is made up of other bibliographies Bold / Individualistic Approach didn’t do any data collection Calligraphy Art form that reminds us that one must never cry over spilt ink Chairman Someone who knows nothing of what is going on during a presentation Chaos Two or more designers Closure the mind of the designer after generating the first concept
  • 2. Colour Scheme What remains in the paint glass after the previous guy has mixed his paints Combination A couple working together on a project actually meant for one person Communications Design The art and practice of making unlookable what was already unintelligible Composition An essay Concepts Things made after finalization of product or design to show that a lot of work has been done Consumer The man who matters to the sales department but not to the designer Continuity The repetition of a single style in various forms by a designer irrespective of the problem Contrast The difference in payment between a new and an established designer Creative whimsical (see also Creativity) Creativity Method of achieving the whimsical (see also Creative) Cubism Art movements that treats them as though they were blockheads Culture Free Product A Bastard Dadaism The art of getting away by sheer muscle power (dadagiri) Data Collection Something done to justify travel and photography expenses. Entails intense literature survey through Design journals, books, etc., to find previous solutions to the problem at hand Design used in plural as designs eg., "He has designs on the clients money" Designer(n) A person involved in the above Design Brief A job of undercover fashion designer Design Terminology Something that helps in making a successful presentation (see also Presentation) Documentation Planning for show off DTP A movement that aims at achieving Death To Printers Dummy Designers view of his client
  • 3. Elegance of solution/ simplicity Refusal to do hard work Ergonomics Yet another character created by Goscinny and Uderoz Experimental Absolutely useless (see also Innovative) Exploded View A plaster model that fell down Extension Uneasy way out or an easy way out Fade In The realization that one’s favorite design concept cannot work Fade Out Something that happens to designer when he works late into the night Figure and Ground The amount charged for the design (the Figure) and the reasons for the same (the Ground) Final Design Solution The point at which you stop thinking Foams Something the manufacturer/Printer does when he sees your design Form Slips of paper to be filled out for official use. Usually in various colors (see also Product Form) Futurism Art movement that went out of style in 1920 (see also Art Nouveau) Gestalt A dinner table pleasantry usually spoken with the mouth full. Means Get Salt Gradation Pattern of grades received by a class after end semester evaluation Grey Value The moral sense of designer Grid Something done to lions e.g., He grid his lions for the fight Guide Someone who doesn't Hi-Light Saying hello to a bulb Hi-tech image Something that sells or something the Profs do not understand I-con A designer's admission of guilt IBM PC A rather in-Personal computer Injection Moulding The ultimate solution to all Product Design production problems
  • 4. Innovative Useless Jargon Something a designer uses to get away with his designs Kitsch What others like LaserWriter A machine which has raised the standard of letters home (see also toner) Lateral Thinking Thinking while lying down-sleeping Macintosh Computer A machine which calculates the dimensions of raincoats Market Research Reading up all the Sunday supplements Mass Appeal A case of sour grapes for most designers Mental Block Outgrowth on a designer’s neck in place of a head Methodology Something that tells you what went wrong (after it went wrong) but can never help you get it right in the first place Minimalism More through less Mock-up Model Design concept meant to make fun of the client Mouse Pad Usually a hole in the wall Negative Space The amount of working space available to the design team in most companies Organic Architecture Architecture taken over by the natural elements - namely in ruins Organic Design Design that is aimed at succeeding in the above Origami High Fidelity (see also Polygamy) Originality Copying from some unknown designer Perception An attribute all designers lack Perspective Something else all designers lack Point of Visual focus Usually the feminine model used to advertise the product Polyesters Lots of esters in a row
  • 5. Polygamy Low fidelity (see also Origami) Presentation To make a mountain out of a molehill Problem Identification The most important part of the design process. Comes after Problem Solution Problem Solution The stage before Problem Identification. or a bitter syrup Product cycle Anything from uni-cycle to multi-cycle (including Bit and Tri cycles of course) Product form Slips of paper that you fill in order to register for product design courses Project report The Official story or the only truly creative part of the entire project Proximity The probability of signing for someone else in the attendance register Quality Something always lost in the race against time Registration Something printers do at the beginning of the semester Similarity The strange commonality between your design and one that appeared in a design journal two weeks ago Specifications Little cryptic squiggles on drawings to make whole thing look complicated Symmetry place where all designs go to at the end Toner a knob on a record-player Trend Something all designers like to set but end up following Typography The art of letter writing (though not necessarily better writing) Ulm The beginning of all our problems. Pronounced as zulm Unity Something a design group never has User Hypothetical creature whose profile changes along with the product being designed Visual Communication Something that has to be explained verbally to be understood visually Visual Impact Expression on the clients face when he sees the bill or the product Wire Frame Model A very skinny lady advertising a product Xerox Copy Cat
  • 6. Yen Somthing that give a designer enthusiasm (specially to participate in Japanese competitions) Zen Nothing to do with design though designers argue to the contrary ZZZ The usual reaction to a presentation Compiled by Punyashloke Mishra (VC 1988-90) with a little help from his friends