SlideShare une entreprise Scribd logo
1  sur  9
Télécharger pour lire hors ligne
Analysing Conversations about
   the Employment Brand
     2020 Social: Because Business is Social
Company A vs Company Z
        Listening Report for India
  Reporting Period 01-03-10 to 31-03-10
Points to Note
 This report looks at only conversations on the social web
  by people.
 The press releases and mainstream media mentions have
  not been featured in this
 Conversations for 2 Indian IT organizations have been
  analysed in the following way:
   – They have first been grouped by their share of voice (slide 4)
   – Then they have been analysed based on their sentiments (slide 5)
   – Finally the conversations have been grouped based on the areas
     they have been focusing on (slides 6 and 7)
   – Finally, a specific analysis for one of the firms and recommendation
     based on the analysis is given on slide 8
Share of Voice
                     19
Company Z                                     84


                                                         Others
                                                         Microblog
                2                                        Blog
Company A                 26




            0       20         40   60   80        100
Sentiment Analysis
                         9
                                                   50
Company Z                          26
                             15
                                                        Very Positive
                    5
                                                        Positive
                                                        Neutral
                1
                                                        Negative

                    4                                   Very Negative
Company A
                         9



            0           10    20    30   40   50
Company A- Conversations
   Company A’s tweet                          CEO’s focus on
    on World Water Day                          energy conservation
    <Positive>                                  <Positive>
                           3      1
                                                                     Bonus announcement.
                                                                      Top performers received
                                                                      as much as 200% bonus
                                                                      <Very Positive>
                                                                     Discussions around
                                                                      fairness of test
                                                                      conducted by third party
                                       24                             for Company A < Neutral
                                                                      to Negative>
                                                                     Conversations on
                                                                      employees receiving
                                                                      Annual gift from
                         Others   HR        CSR                       Company A <Positive>
                                                                     Joke on hiring <Negative>
Company Z- Conversations
                                                       Aspirations 2020 –
   Company Z                                           India’s Best Student
    observes ‘Earth                                     Programmers Awards
    Hour’ <Positive>                                    <Positive>
   Jaagte Raho                            4
    campaign
    <Positive>
                           37
                                                                              Unfriendly HR
                                                                               policies <Negative>
                                                                              Over 4,000
                                                            62                 resignations in Feb
                                                                               <Negative>
   Team training at                                                          Plans to hike salaries
    Games                                                                      in April 2010
                       2                                                       <Positive>
   Company
    organizing a                                                              Employee incentives
    Bloggers meet                                                              and bonuses
                                                                               <Positive>
                           Contests   HR       Others     CSR
Actionable Insights & Recommendations For Company A
   Insight 1: The people on the social web are essentially in the talent pool of IT firms are very
    interested by the HR related factors of the Organization
   Recommendation 1:
      – Create outposts on social media platforms like Facebook, SMSGupShup, Orkut, Youtube etc
      – Participate in Employment branding/ Careers/ Jobs related conversations on these outposts
      – Build a talent community – involving hiring managers, recruiters and discussions
      – Try and bring people to the organizational talent community from these outposts to directly
         engage them

   Insight 2: Issues around third party testing for hiring seem to be negative.
   Recommendation 2:
      – HR and Recruiting teams should be trained on process of engaging with such negative feedback
         on the social web.
      – These negative posts should be acknowledged and addressed – and communicated back to turn
         negative conversation into positive or neutral one

   Insight 3: Limited positive impact of CSR activities
   Recommendation 3:
      – Use the social outposts described earlier to engage people on conversations on such activities.
      – Build engagement by asking people to share their view on what Company A is doing and link to
         them
Contact us:
Email: gautam@2020social.com
   Twitter: @gautamghosh
 Web: http://2020social.com

Contenu connexe

Tendances

Separation processes
Separation processesSeparation processes
Separation processesJay Choudhary
 
Developing Employeesfor Future Success HRM
Developing Employeesfor Future Success HRMDeveloping Employeesfor Future Success HRM
Developing Employeesfor Future Success HRMMari-Ann Benigno-Bringas
 
Cisco Ps2009 Marshall Goldsmith
Cisco Ps2009 Marshall GoldsmithCisco Ps2009 Marshall Goldsmith
Cisco Ps2009 Marshall Goldsmithpplester
 
CADE 2012 - Marshall Goldsmith
CADE 2012 - Marshall GoldsmithCADE 2012 - Marshall Goldsmith
CADE 2012 - Marshall GoldsmithIPAE
 
Impacts of HR on Employees Turnover
Impacts of HR on Employees TurnoverImpacts of HR on Employees Turnover
Impacts of HR on Employees TurnoverMasum Hussain
 

Tendances (7)

Separation processes
Separation processesSeparation processes
Separation processes
 
Jeena
JeenaJeena
Jeena
 
Developing Employeesfor Future Success HRM
Developing Employeesfor Future Success HRMDeveloping Employeesfor Future Success HRM
Developing Employeesfor Future Success HRM
 
Cisco Ps2009 Marshall Goldsmith
Cisco Ps2009 Marshall GoldsmithCisco Ps2009 Marshall Goldsmith
Cisco Ps2009 Marshall Goldsmith
 
CADE 2012 - Marshall Goldsmith
CADE 2012 - Marshall GoldsmithCADE 2012 - Marshall Goldsmith
CADE 2012 - Marshall Goldsmith
 
The vision thing
The vision thingThe vision thing
The vision thing
 
Impacts of HR on Employees Turnover
Impacts of HR on Employees TurnoverImpacts of HR on Employees Turnover
Impacts of HR on Employees Turnover
 

En vedette

Innovation through social networking
Innovation through social networkingInnovation through social networking
Innovation through social networkingGautam Ghosh
 
Employee Advocacy for Social Business Success - Presentation at Dachis Group'...
Employee Advocacy for Social Business Success - Presentation at Dachis Group'...Employee Advocacy for Social Business Success - Presentation at Dachis Group'...
Employee Advocacy for Social Business Success - Presentation at Dachis Group'...Gautam Ghosh
 
HR and Technology - The changes impacting work, careers and organizations
HR and Technology - The changes impacting work, careers and organizationsHR and Technology - The changes impacting work, careers and organizations
HR and Technology - The changes impacting work, careers and organizationsGautam Ghosh
 
Social Media and Talent Management and Acquisition
Social Media and Talent Management and AcquisitionSocial Media and Talent Management and Acquisition
Social Media and Talent Management and AcquisitionGautam Ghosh
 
Employer Branding slideshare
Employer Branding   slideshareEmployer Branding   slideshare
Employer Branding slideshareNew To HR
 
Employer Branding Presentation Coca Cola
Employer Branding Presentation Coca ColaEmployer Branding Presentation Coca Cola
Employer Branding Presentation Coca Colabrandbliss
 
The Insiders Guide to Employer Branding - 27 Best Practice Insights
The Insiders Guide to Employer Branding - 27 Best Practice InsightsThe Insiders Guide to Employer Branding - 27 Best Practice Insights
The Insiders Guide to Employer Branding - 27 Best Practice InsightsKelly Services
 

En vedette (10)

Innovation through social networking
Innovation through social networkingInnovation through social networking
Innovation through social networking
 
Employee Advocacy for Social Business Success - Presentation at Dachis Group'...
Employee Advocacy for Social Business Success - Presentation at Dachis Group'...Employee Advocacy for Social Business Success - Presentation at Dachis Group'...
Employee Advocacy for Social Business Success - Presentation at Dachis Group'...
 
Employer Branding
Employer Branding Employer Branding
Employer Branding
 
Social hr for ril
Social hr for rilSocial hr for ril
Social hr for ril
 
HR and Technology - The changes impacting work, careers and organizations
HR and Technology - The changes impacting work, careers and organizationsHR and Technology - The changes impacting work, careers and organizations
HR and Technology - The changes impacting work, careers and organizations
 
Social Media and Talent Management and Acquisition
Social Media and Talent Management and AcquisitionSocial Media and Talent Management and Acquisition
Social Media and Talent Management and Acquisition
 
Employer Branding slideshare
Employer Branding   slideshareEmployer Branding   slideshare
Employer Branding slideshare
 
Basics of Employer Branding
Basics of Employer BrandingBasics of Employer Branding
Basics of Employer Branding
 
Employer Branding Presentation Coca Cola
Employer Branding Presentation Coca ColaEmployer Branding Presentation Coca Cola
Employer Branding Presentation Coca Cola
 
The Insiders Guide to Employer Branding - 27 Best Practice Insights
The Insiders Guide to Employer Branding - 27 Best Practice InsightsThe Insiders Guide to Employer Branding - 27 Best Practice Insights
The Insiders Guide to Employer Branding - 27 Best Practice Insights
 

Similaire à 2020 Social Employment Brand Listening Report

Getting the Right Reward Strategy by Sylvia Doyle Reward First People Consult...
Getting the Right Reward Strategy by Sylvia Doyle Reward First People Consult...Getting the Right Reward Strategy by Sylvia Doyle Reward First People Consult...
Getting the Right Reward Strategy by Sylvia Doyle Reward First People Consult...Reward First People Consulting
 
Getting the Right Reward Strategy by Sylvia Doyle Reward First People Consult...
Getting the Right Reward Strategy by Sylvia Doyle Reward First People Consult...Getting the Right Reward Strategy by Sylvia Doyle Reward First People Consult...
Getting the Right Reward Strategy by Sylvia Doyle Reward First People Consult...Zeina Barker
 
Understanding Your HR Options: Founder Institute Alumni Webinar with TriNet
Understanding Your HR Options: Founder Institute Alumni Webinar with TriNetUnderstanding Your HR Options: Founder Institute Alumni Webinar with TriNet
Understanding Your HR Options: Founder Institute Alumni Webinar with TriNetDustin Betz
 
Business Finance KPI's - tutorial
Business Finance KPI's -  tutorialBusiness Finance KPI's -  tutorial
Business Finance KPI's - tutorialSmeebi
 
Role of management in long term investments
Role of management in long term investmentsRole of management in long term investments
Role of management in long term investmentsperfectresearch
 
Do Well Do Good CSR Survey 2010
Do Well Do Good CSR Survey 2010Do Well Do Good CSR Survey 2010
Do Well Do Good CSR Survey 2010Dianova
 
Five Ways To Increase Agency Value
Five Ways To Increase Agency ValueFive Ways To Increase Agency Value
Five Ways To Increase Agency Valuejareddroy
 

Similaire à 2020 Social Employment Brand Listening Report (9)

NPS: The Ultimate Measure
NPS: The Ultimate MeasureNPS: The Ultimate Measure
NPS: The Ultimate Measure
 
Getting the Right Reward Strategy by Sylvia Doyle Reward First People Consult...
Getting the Right Reward Strategy by Sylvia Doyle Reward First People Consult...Getting the Right Reward Strategy by Sylvia Doyle Reward First People Consult...
Getting the Right Reward Strategy by Sylvia Doyle Reward First People Consult...
 
Getting the Right Reward Strategy by Sylvia Doyle Reward First People Consult...
Getting the Right Reward Strategy by Sylvia Doyle Reward First People Consult...Getting the Right Reward Strategy by Sylvia Doyle Reward First People Consult...
Getting the Right Reward Strategy by Sylvia Doyle Reward First People Consult...
 
Understanding Your HR Options: Founder Institute Alumni Webinar with TriNet
Understanding Your HR Options: Founder Institute Alumni Webinar with TriNetUnderstanding Your HR Options: Founder Institute Alumni Webinar with TriNet
Understanding Your HR Options: Founder Institute Alumni Webinar with TriNet
 
B corps101
B corps101B corps101
B corps101
 
Business Finance KPI's - tutorial
Business Finance KPI's -  tutorialBusiness Finance KPI's -  tutorial
Business Finance KPI's - tutorial
 
Role of management in long term investments
Role of management in long term investmentsRole of management in long term investments
Role of management in long term investments
 
Do Well Do Good CSR Survey 2010
Do Well Do Good CSR Survey 2010Do Well Do Good CSR Survey 2010
Do Well Do Good CSR Survey 2010
 
Five Ways To Increase Agency Value
Five Ways To Increase Agency ValueFive Ways To Increase Agency Value
Five Ways To Increase Agency Value
 

Plus de Gautam Ghosh

Social Media for Training Managers
Social Media for Training ManagersSocial Media for Training Managers
Social Media for Training ManagersGautam Ghosh
 
Nhrd journal aug 2013
Nhrd journal aug 2013Nhrd journal aug 2013
Nhrd journal aug 2013Gautam Ghosh
 
My blogging journey - Article I wrote for The Smart Manager magazine
My blogging journey - Article I wrote for The Smart Manager magazineMy blogging journey - Article I wrote for The Smart Manager magazine
My blogging journey - Article I wrote for The Smart Manager magazineGautam Ghosh
 
Social Media for HR masterclass to Philips India HR Team
Social Media for HR masterclass to Philips India HR TeamSocial Media for HR masterclass to Philips India HR Team
Social Media for HR masterclass to Philips India HR TeamGautam Ghosh
 
How Human Resources can help craft social business
How Human Resources can help craft social businessHow Human Resources can help craft social business
How Human Resources can help craft social businessGautam Ghosh
 
Social Media and Corporate learning & development
Social Media and Corporate learning & developmentSocial Media and Corporate learning & development
Social Media and Corporate learning & developmentGautam Ghosh
 
totus HR School Calendar of offerings
totus HR School Calendar of offeringstotus HR School Calendar of offerings
totus HR School Calendar of offeringsGautam Ghosh
 
totus HR School Corporate brochure
totus HR School Corporate brochuretotus HR School Corporate brochure
totus HR School Corporate brochureGautam Ghosh
 
Talent Attraction and Employer Branding by Leveraging Online Talent Communities
Talent Attraction and Employer Branding by Leveraging Online  Talent CommunitiesTalent Attraction and Employer Branding by Leveraging Online  Talent Communities
Talent Attraction and Employer Branding by Leveraging Online Talent CommunitiesGautam Ghosh
 
Social recruiting india social summit 2012 by gautamghosh
Social recruiting india social summit 2012 by gautamghoshSocial recruiting india social summit 2012 by gautamghosh
Social recruiting india social summit 2012 by gautamghoshGautam Ghosh
 
How to leverage Social media for Recruitment - the BraveNewTalent way
How to leverage Social media for Recruitment - the BraveNewTalent wayHow to leverage Social media for Recruitment - the BraveNewTalent way
How to leverage Social media for Recruitment - the BraveNewTalent wayGautam Ghosh
 
HR and Social Networking
HR and Social NetworkingHR and Social Networking
HR and Social NetworkingGautam Ghosh
 
Communities using social media - gautam ghosh
Communities using social media - gautam ghoshCommunities using social media - gautam ghosh
Communities using social media - gautam ghoshGautam Ghosh
 
workshop on Social media for HR executives
workshop on Social media for HR executives workshop on Social media for HR executives
workshop on Social media for HR executives Gautam Ghosh
 
Social Employee engagement - Using social media tools for Employee Engagement...
Social Employee engagement - Using social media tools for Employee Engagement...Social Employee engagement - Using social media tools for Employee Engagement...
Social Employee engagement - Using social media tools for Employee Engagement...Gautam Ghosh
 
The social business employee manifesto
The social business employee manifestoThe social business employee manifesto
The social business employee manifestoGautam Ghosh
 
Why organizations 2.0
Why organizations 2.0Why organizations 2.0
Why organizations 2.0Gautam Ghosh
 
Social Businesses: 2020 Social's report on IT Brands Mentions on Social Media...
Social Businesses: 2020 Social's report on IT Brands Mentions on Social Media...Social Businesses: 2020 Social's report on IT Brands Mentions on Social Media...
Social Businesses: 2020 Social's report on IT Brands Mentions on Social Media...Gautam Ghosh
 
How can Small and Medium Business Enterprises Leverage Social Media and the p...
How can Small and Medium Business Enterprises Leverage Social Media and the p...How can Small and Medium Business Enterprises Leverage Social Media and the p...
How can Small and Medium Business Enterprises Leverage Social Media and the p...Gautam Ghosh
 

Plus de Gautam Ghosh (20)

Social Media for Training Managers
Social Media for Training ManagersSocial Media for Training Managers
Social Media for Training Managers
 
Nhrd journal aug 2013
Nhrd journal aug 2013Nhrd journal aug 2013
Nhrd journal aug 2013
 
My blogging journey - Article I wrote for The Smart Manager magazine
My blogging journey - Article I wrote for The Smart Manager magazineMy blogging journey - Article I wrote for The Smart Manager magazine
My blogging journey - Article I wrote for The Smart Manager magazine
 
Social Media for HR masterclass to Philips India HR Team
Social Media for HR masterclass to Philips India HR TeamSocial Media for HR masterclass to Philips India HR Team
Social Media for HR masterclass to Philips India HR Team
 
How Human Resources can help craft social business
How Human Resources can help craft social businessHow Human Resources can help craft social business
How Human Resources can help craft social business
 
Social Media and Corporate learning & development
Social Media and Corporate learning & developmentSocial Media and Corporate learning & development
Social Media and Corporate learning & development
 
totus HR School Calendar of offerings
totus HR School Calendar of offeringstotus HR School Calendar of offerings
totus HR School Calendar of offerings
 
totus HR School Corporate brochure
totus HR School Corporate brochuretotus HR School Corporate brochure
totus HR School Corporate brochure
 
Talent Attraction and Employer Branding by Leveraging Online Talent Communities
Talent Attraction and Employer Branding by Leveraging Online  Talent CommunitiesTalent Attraction and Employer Branding by Leveraging Online  Talent Communities
Talent Attraction and Employer Branding by Leveraging Online Talent Communities
 
Social recruiting india social summit 2012 by gautamghosh
Social recruiting india social summit 2012 by gautamghoshSocial recruiting india social summit 2012 by gautamghosh
Social recruiting india social summit 2012 by gautamghosh
 
How to leverage Social media for Recruitment - the BraveNewTalent way
How to leverage Social media for Recruitment - the BraveNewTalent wayHow to leverage Social media for Recruitment - the BraveNewTalent way
How to leverage Social media for Recruitment - the BraveNewTalent way
 
HR and Social Networking
HR and Social NetworkingHR and Social Networking
HR and Social Networking
 
Communities using social media - gautam ghosh
Communities using social media - gautam ghoshCommunities using social media - gautam ghosh
Communities using social media - gautam ghosh
 
workshop on Social media for HR executives
workshop on Social media for HR executives workshop on Social media for HR executives
workshop on Social media for HR executives
 
social
socialsocial
social
 
Social Employee engagement - Using social media tools for Employee Engagement...
Social Employee engagement - Using social media tools for Employee Engagement...Social Employee engagement - Using social media tools for Employee Engagement...
Social Employee engagement - Using social media tools for Employee Engagement...
 
The social business employee manifesto
The social business employee manifestoThe social business employee manifesto
The social business employee manifesto
 
Why organizations 2.0
Why organizations 2.0Why organizations 2.0
Why organizations 2.0
 
Social Businesses: 2020 Social's report on IT Brands Mentions on Social Media...
Social Businesses: 2020 Social's report on IT Brands Mentions on Social Media...Social Businesses: 2020 Social's report on IT Brands Mentions on Social Media...
Social Businesses: 2020 Social's report on IT Brands Mentions on Social Media...
 
How can Small and Medium Business Enterprises Leverage Social Media and the p...
How can Small and Medium Business Enterprises Leverage Social Media and the p...How can Small and Medium Business Enterprises Leverage Social Media and the p...
How can Small and Medium Business Enterprises Leverage Social Media and the p...
 

Dernier

Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 

Dernier (20)

Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 

2020 Social Employment Brand Listening Report

  • 1. Analysing Conversations about the Employment Brand 2020 Social: Because Business is Social
  • 2. Company A vs Company Z Listening Report for India Reporting Period 01-03-10 to 31-03-10
  • 3. Points to Note  This report looks at only conversations on the social web by people.  The press releases and mainstream media mentions have not been featured in this  Conversations for 2 Indian IT organizations have been analysed in the following way: – They have first been grouped by their share of voice (slide 4) – Then they have been analysed based on their sentiments (slide 5) – Finally the conversations have been grouped based on the areas they have been focusing on (slides 6 and 7) – Finally, a specific analysis for one of the firms and recommendation based on the analysis is given on slide 8
  • 4. Share of Voice 19 Company Z 84 Others Microblog 2 Blog Company A 26 0 20 40 60 80 100
  • 5. Sentiment Analysis 9 50 Company Z 26 15 Very Positive 5 Positive Neutral 1 Negative 4 Very Negative Company A 9 0 10 20 30 40 50
  • 6. Company A- Conversations  Company A’s tweet  CEO’s focus on on World Water Day energy conservation <Positive> <Positive> 3 1  Bonus announcement. Top performers received as much as 200% bonus <Very Positive>  Discussions around fairness of test conducted by third party 24 for Company A < Neutral to Negative>  Conversations on employees receiving Annual gift from Others HR CSR Company A <Positive>  Joke on hiring <Negative>
  • 7. Company Z- Conversations  Aspirations 2020 –  Company Z India’s Best Student observes ‘Earth Programmers Awards Hour’ <Positive> <Positive>  Jaagte Raho 4 campaign <Positive> 37  Unfriendly HR policies <Negative>  Over 4,000 62 resignations in Feb <Negative>  Team training at  Plans to hike salaries Games in April 2010 2 <Positive>  Company organizing a  Employee incentives Bloggers meet and bonuses <Positive> Contests HR Others CSR
  • 8. Actionable Insights & Recommendations For Company A  Insight 1: The people on the social web are essentially in the talent pool of IT firms are very interested by the HR related factors of the Organization  Recommendation 1: – Create outposts on social media platforms like Facebook, SMSGupShup, Orkut, Youtube etc – Participate in Employment branding/ Careers/ Jobs related conversations on these outposts – Build a talent community – involving hiring managers, recruiters and discussions – Try and bring people to the organizational talent community from these outposts to directly engage them  Insight 2: Issues around third party testing for hiring seem to be negative.  Recommendation 2: – HR and Recruiting teams should be trained on process of engaging with such negative feedback on the social web. – These negative posts should be acknowledged and addressed – and communicated back to turn negative conversation into positive or neutral one  Insight 3: Limited positive impact of CSR activities  Recommendation 3: – Use the social outposts described earlier to engage people on conversations on such activities. – Build engagement by asking people to share their view on what Company A is doing and link to them
  • 9. Contact us: Email: gautam@2020social.com Twitter: @gautamghosh Web: http://2020social.com