The 2020 Social approach to building Talent Communities

2020 Social: POV on Talent Communities Because Work is Social February 2010

Five Reasons Why Business & Work is Social         !    Consumer Generated Content Collaboration Collective Intelligence Community Conversation

User Generated Content Your prospective employees are socially active Tap into their creativity. Ask them to interpret their work and your brand. I just got certified on a new skill and am on a great project Our feedback system sucks I love being the C++ rockstarhere! 

Conversations Your employees and prospective employees talking about you, in public. Listen to them, reach out to them, engage them in a two-way conversation. I have got an offer from this company. Does it have a culture of work life balance? Yes! It rocks!  

Collaboration People work together in flow when they connect with each other as people. Create rich profiles and shared workspaces to enable people to help each other. How do I connect with the domain experts in this company? Let me tell you how!  

Community Communities come together around a shared social object: a lifestyle, cause or passion. Build and nurture a community platform to host your customers, partners, employees, and evangelists. I love building apps! I love being challenged! I love coding !   

Collective Intelligence Customers, employees partners and prospective employees can give you new ideas and insights. Observe their behavior, ask for their ideas, recognize and reward them for their contribution. ! Here’s how we can make it better! Here’s an idea! It worked! Thank you!   

Challenges for Organizations Create a positive employment brand Create a pipeline of superstar candidates

Solutions for <Your Company> 1.Listening & interpreting what your prospective talent desires 5. Alumni connect Your Company 2. Find & attract good talent 4.Onboarding new recruits 3. Engage with active prospects

Your Employment Brand is not shaped by you But how people say who you are

So, Listen & participate in relevant conversations ,[object Object]

What’s the perception in the market about your company and it’s culture?

What’s the perception about your competitors?,[object Object]

Monitor Conversations Personal growth What’s the buzz about your company and culture What are employees and prospective employees of your competitor talking Community involvement Upfront employee communications http://money.cnn.com/blogs/fortunebestcompanies/2007/01/100-best-companies-to-work-for.html http://www.glassdoor.com/Reviews/Employee-Review-Southwest-Airlines-RVW318723.htm

Your employees and Alumni are rating you http://www.criticat.com People sharing information about your organization’s practices, culture, and it can be represented online. Websites like criticat.com and talentequity.com make it easy to people to analyse such feedback

Finding & Attracting good talent ,[object Object]

Showcase organizational culture

Talent identification,[object Object]

Idea: Social aggregation on Corporate site Online platform that aggregates conversations mentioning : Company brand/product Clients/customers http://beta.cpbgroup.com/#cpb

Social aggregation on Corporate site Aggregated industry news on Supply Chain management powered by Kinaxis http://www.kinaxis.com/manufacturing-central/

Social aggregation on Corporate site Twitter on Zappos: Online platform that aggregates all twitter mentions of : Zappos Related brands/products Clients/customers http://twitter.zappos.com/

Idea: Share your work culture- Social media outposts Share employee experiences on social platforms (YouTube, Flickr, Twitter, Facebook) http://www.youtube.com/user/JobsAtGEICO

Showcase your work culture Interesting blog post on how a third person analyses the corporate culture based on a picture found on Flickr http://www.workhappynow.com/2009/03/pimped-out-cubicle/

Showcase work culture- Employee blogs HR and recruitment focused community platform http://www.microspotting.com/

Employment Branding: EMC External employment branding- encourages bloggers to act as organic brand ambassadors EMC Careers - YouTube - Twitter- Facebook- Wordpress- LinkedIn Help Save Nick Glasgow – a social media campaign to save an employee suffering from cancer http://www.slideshare.net/pollypearson/social-media-strategy-and-execution-for-branding-engagement-and-recruiting

Talent Identification Contest http://www.youngfreealberta.com/ Idea: Launch a series of user generated contest resulting in exciting jobs Reference: Severus Credit Union launched the contest and made the winners their spokesperson

Talent identification contest Design contests that attract relevant talent Create virality in your contest to spread the word and engage with a bigger talent pool http://code.google.com/android/adc/

Talent identification contest Most Valued Professional (MVP) program by Microsoft :- recognize the best and brightest from technology communities around the world (not necessarily Mocrosoft employees) with the MVP Award- MVP’s answer more than 10 mn questions on Microsoft technologies every year http://microsoftjobsblog.com/

Advocacy program http://www.redbullu.com http://blogs.msdn.com/mvpawardprogram/ Idea: Launch an advocacy program to give recognition to brand or business evangelist Reference: Red bull university and Microsoft MVP program

Advocacy – Back2Campus Cognizant encourages its employees to visit their colleges as CTS brand ambassadors and interact with students The mission is three fold - to look out for prospective recruits- share industry knowledge - increase employability http://campus.cognizant.com/campus_BackToCampus.html

Engaging with active prospects ,[object Object]

Connect active prospects with current employees

Social background check and evaluation,[object Object]

Connecting with current employees Put up the Linkedin API on your website An active prospect can now see if he/she is directly or indirectly connected with any of your current employees and initiate an engagement

Social background check & evaluation Use social tools for a thorough background check on potential recruits- Personal blogs-LinkedIn recommendations-Group memberships on LinkedIn-Tweeting pattern

Alumni engagement Some Examples

Alumni networks Sustain formal relationships with alumni Help alumni stay connected with each other and your company Boast about your alumni network

Alumni networks Provide easy communication channels for your alumni to refer potential recruits to your company http://www.southwesterncompanyalumni.com/southwestern-company-alumni-home.aspx

Suggested Platform Architecture 4.2 Community Management 3.4 Social Application 3.3 News Aggregation 3.5 Reputation System 2.2 Profiles and Relationships 3.2 Expert blogs 3.6 Facebook/ Twitter integration 4.1 Content Management 4.3 Influencer Outreach 2.1 Ladder of Engagement 2.3 Tactical Programs 3.7 Mobile Integration 1.1 Social Object 3.1 influencer panel #1 CORE #2 STRATEGY #3 CAPABILITIES #4 SERVICES The community should have all these modules and programs to achieve the stated business objectives.

The 2020 Social approach to building Talent Communities

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