This document discusses how to throw a metadata party by exploring different types of metadata and how it can be used. It defines metadata as data that provides information about another piece of data or object. The types of metadata discussed include environmental, transactional, and inherent metadata. The document provides examples of different metadata and encourages attendees to brainstorm how metadata in their industry or company could be used to discover new insights or assist customers. It outlines some suggested activities and discussion topics for the party.

1. how to throw a
metadata party

2. @GautamRamdurai
PreciseCuriosity.com
#planningness

3. where it hides
what do you
do with it
party
nature of data
time!

4. dey-tuh
dat-uh
dah-tuh

5. Whatever happened
to these?

6. “
The change from atoms to
bits is irrevocable and
unstoppable.
- Nicholas Negroponte
Founder, MIT MediaLab

7. atoms
bits
of
data
thoughts

8. Data lies at the center
of the digital revolution

10. But, WTF is metadata?

11. metadata
information about a thing,
apart from the thing itself.

12. metadata
information about a thing,
apart from the thing itself.

13. Libraries:
Metatagging
before it
was cool.

14. metadata tags

15. intelligence
knowledge
information
data

16. intelligence
knowledge
information
data

17. intelligence
knowledge
information
data

18. intelligence
knowledge
information
data

19. intelligence
knowledge
meaning
information
data

20. intelligence
metadata
knowledge
meaning
information
data

21. metadata adds meaning

23. metadata connects

24. where it hides
what do you
do with it
party
nature of data
time!

25. be like neo

26. found in unexpected places
locked in silos
takes some digging

27. start with the most fundamental unit
of your brand
your
brand
here

29. inherent metadata
card number
owner
expiry date
bank
type [gold/platinum/unobtanium]

30. what’s in
a tweet?

31. transactional metadata
loyalty points
money spent
credit score
payment due
swipes
cities

32. environmental metadata
shopping
offers
travel
wallets
smartphones
online accounts

35. offers
financial advice
smartphone app
location
purchases
credit score
card number
owner
loyalty
expiry date

36. where it hides
what do you
do with it
party
nature of data
time!

38. In a data-abundant world, metadata
becomes the weapon
to organize, relate and discover.

39. In a data-abundant world, metadata
becomes the weapon
to make sense of all this shit.

40. discover assist

41. discover

46. If A and B then C

47. H ?
If A and B then C

48. assist

49. offers
financial advice
smartphone app
location
purchases
credit score
card number
owner
loyalty
expiry date

50. offers
financial advice
smartphone app
location
purchases
credit score
card number
owner
loyalty
expiry date

56. What makes these tick?

57. The more digital we get, the
more human we have to be.

58. where it hides
what do you
do with it
party
nature of data
time!

59. party rules
data is fluid & omnipresent
start with the basic unit
biz models, not campaigns
why would humans care?

60. pick one of these...
...or, pick your own.

61. in out
environmental
assist
transactional
inherent
your
brand discover
here
5 min - make you party plan
5 min - chat with partner
10 min - share. discuss. blow minds.

62. go forth and
engineer serendipity

63. @GautamRamdurai
PreciseCuriosity.com
#planningness