1. Track 2
@adtechanz
#atmelb2

2. “Unite And Compliment
Your Platforms To Divide
And Conquer Your Market”
Actionable Insights;
• How can you effectively drive symbiosis between all of your platforms?
• How can mobile devices support and enhance marketing strategy?
• Understanding the tablet eco-system
• How should you weight your mobile spend Vs traditional online spend?
@paddo

3. “Unwired Media - Cool
Your Jets And Get Back
To Basics”
Actionable Insights;
• Harnessing the responsibility and enthusiasm of your organisation to make
sure that they get the basics right first.
• Getting the value exchange right by simplifying
• It’s not just about matching luggage of mobile and online
@suncorpbank @zacjacobs / @tigerspike

4. “How NFC Will
Revolutionise The Digital
Space By 2013”
Actionable Insights;
• How will NFC revolutionise the digital space?
• How can NFC add measurable value to your brand?
• Should you have an NFC ready product?
• How you can monitor and analyse your campaigns?
@TapitNFC @wearereborn_au

5. “Paid, Owned, Earned
Media (P.O.E.M)”
Actionable Insights
• What are the benefits of harnessing the power of the mass
consumer market?
• How do you ensure that branded content unites with a great
marketing strategy?
• What are the best practices of P.O.E.M?
@pixellight @digitalbuzz/@WorldVisionAus

6. “The Now & Next of Australian
Digital Media ”
Gavin Heron, Executive Creative Director, Visual Jazz
@gavinheron / @thevisualjazz