6. What is a crisis? An unexpected occurrence, developing at an ever-increasing rate of destruction that would rapidly destroy an organisation if left unmanaged.
7. Characteristics of a crisis Its unexpected Threatens future existence of brand Ever increasing spiral of brand destruction
8. Characteristics of a crisis Creates havoc with financial viability of brand Time limited event – it will have an end
9. Categories of a crisis Industrial disaster Economic attack Equipment or plant breakdown Criminal attack Loss of I.P.
10. Categories of a crisis Reputation Legal Acts of God Regulatory Health / staff
11. puruma 9 step crisis communications program - in 9, easy to remember steps
21. Wrap up Step 9 Pulse of customers Evaluate Revise
22. Take note Leading cause of a crisis is the arrogance of top management Market leader visibility has a price If you want to drop the coverage, feed information There are legal implications
