In the July Burning Business Questions webinar, Gavin shared his expertise on: - How to grow your business with limited finances and time - If there's a place for intuition in business - How to get the best performance out of staff - And more! To register for the next webinar visit http://gavinprestonevents.com

1. Your
Burning
Business
Ques>ons
Webinar
Formula
Won
for
Business
With
Gavin
Preston
T.
0845
468
0271
www.gavinpreston.com

2. Formula
Won
for
Business ©
T.
0845
468
0271
www.gavinpreston.com

3. T.
0845
468
0271
www.gavinpreston.com

4. T.
0845
468
0271
www.gavinpreston.com

5. Formula
Won
for
Business
©
Purpose
-­‐
Why
Accelerator
-­‐
Who
Capability
-­‐
How
Enhance
-­‐
Where
next
T.
0845
468
0271
www.gavinpreston.com

6. Your
burning
ques<on
Ques>on?
What
is
the
burning
ques<on
that
you
have
about
accelera<ng
your
business
growth?
Answer
1
hr
Webinar
Thursday
5th
July
6pm
–
7pm
T.
0845
468
0271
www.gavinpreston.com

7. Your
Burning
Ques<ons
Ques>on
As
a
one
woman
band
how
does
my
business
grow
with
limited
<me
available
and
limited
access
to
finance.
Elizabeth
This
links
to
the
wider
ques<on
“how
do
I
make
enough
<me
to
move
my
business
forward,
I
am
so
busy
dealing
with
the
here
and
now?”
T.
0845
468
0271
www.gavinpreston.com

8. Answers
Answer
-­‐ Focus
on
Outcomes
-­‐ What’s
your
strategy?
Start
with
the
end
in
mind
and
work
back.
Create
a
plan.
-­‐ Block
<me
-­‐ Who
can
you
partner
/
Joint
Venture
with
to
share
financial
risk?
-­‐ What
sources
of
income
can
you
use
to
cover
living
costs
whilst
business
is
star<ng
up?
T.
0845
468
0271
www.gavinpreston.com

9. Your
Burning
Ques<on
Do
I
focus
on
what
I
should
do
and
where
I
know
business
is
or
risk
other
angles
and
follow
my
intui<on?
T.
0845
468
0271
www.gavinpreston.com

10. Answer
• Intui<on
is
a
good
source
of
guidance.
Be
sure
your
product
or
service
is
commercially
viable.
• Check
there
is
demand
for
your
product
or
service.
• The
closer
you
can
define
your
ideal
client
the
beer.
• Go
and
speak
to
them
–
find
out
their
problems.
Work
out
the
specific
problems
that
they
are
grappling
with
• Ensure
your
product
or
service
is
a
solu<on
to
those
specific
problems.
T.
0845
468
0271
www.gavinpreston.com

11. Your
Burning
Ques<on
• We
have
a
great
quality
product.
Our
customer
base
includes
in
store
commercials
for
IKEA,
news
items
and
sport
for
BBC,
ITV,
plus
loads
of
good
quality
corporates
and
organisa<ons.
Since
1998
we
have
been
very
busy
year
in
year
out.
• For
some
reason
these
last
two
years
have
been
"slow".
Some<mes
busy
some<mes
nothing.
• I've
thought
about
this
direc<on
for
some
<me,
before
the
market
disappears
altogether,
and
the
company
commercial
is
filmed
on
a
phone
by
the
chief
exec’s
grandmother.
•
I
some<mes
think
our
broadcast
skills
are
now
worthless,
and
everyone
wants
things
done
for
nothing.
(
one
client
recently
turned
down
a
£700
packaged
commercial
shot
in
London,
because
it
was
too
expensive
?
)
•
What
are
we
doing
wrong?
James
T.
0845
468
0271
www.gavinpreston.com

12. Answer
• Now
is
THE
best
<me
for
video
• 2nd
largest
search
engine
is
You
Tube
• Need
for
transparency,
to
build
trust,
for
authen<city
• Video
for
list
building,
building
trust
and
sales.
• Product
Development
–
Digital
Age
• Example
T.
0845
468
0271
www.gavinpreston.com

13. Example:
Really
Bright
Media
T.
0845
468
0271
www.gavinpreston.com

14. Your
Burning
Ques<on
How
do
I
get
the
best
performance
out
of
my
staff.
They
are
missing
deadlines
and
morale
is
low?
Paul
T.
0845
468
0271
www.gavinpreston.com

15. Answer
• What
are
you
up
to
in
the
world?
• Connect
your
employees
with
the
purpose
of
your
business.
Help
them
see
the
bigger
picture
of
how
their
task
or
project
helps
achieve
the
bigger
goal.
• Show
apprecia<on
when
they
make
steps
in
the
right
direc<on
T.
0845
468
0271
www.gavinpreston.com

16. Want
to
know
more?
www.gavinpreston.com
1)
Next
Burning
0845
468
0271
Ques<ons
Webinar
gavin@gavinpreston.com
Thursday
2
August
6pm
gavinpreston
2)
Flat
Spot
Book
Gavin
Preston
T.
0845
468
0271
www.gavinpreston.com