Branding helps you to make your product more presentable, It makes the flow how to present your self and product in front of others. Branding boost your confidence and helps you to steal the attention from your competitors.

1. PERSONAL BRANDING STRATEGY

2. Have you ever wondered, how can I accurately represent my brand through
my marketing so that it is known for what I actually want it to be known for?
Did you know that the most powerful form of marketing that will guarantee
that people know your brand for what you want them too is actually right here
at your disposal?
Yes, its you.
In every opportunity you have to speak to someone, regardless of if it’s a
business or a personal conversation, you are marketing your brand whether
you like it or not.
Just think. When your talking to anyone, whether it be for the first time or if
you have spoken to them time and time before, what question always comes
up? So what is it that you do for work? Or How’s work going for you?

3. The Elevator Pitch
As the name derives, the elevator pitch was a concept that was formed for if
you were ever to be in an elevator with the decision maker of a company
that you wanted to do business with and only had 30 seconds to create a
positive impression.
It is the most effective way to get the right parts of your message across and
create the right understanding of your business from the get go.
The most important thing about an elevator pitch is understanding that this
should be the way you introduce yourself every time you’re asked what is it
that you do? And the reason is because of information dilution.

4. The best way to structure your
elevator pitch is as follows:
1. Talk about the results you create first
Well John, I help create an increase in sales profits and better capital for….
2.Talk about your ideal target market
…small business owners who…
3.Talk about their challenges
…have the challenge of generating sales.
4. Talk about your process
I do this by building custom systems for them to utilize in their daily operations

5. If You Want To Play The Part,
Look The Part
You’re impact is only as good as your delivery so make sure that every little thing
that you do, backs what you are telling the market. Image is so important to your
personal branding because it creates a visual projection of the end result. If you are
selling a client success as a result, you need to look successful, just as if you were
selling a client fitness, you need to be in shape.
How you present yourself, just as how you introduce yourself through your elevator
pitch, will determine how successful your brand will be ongoing.
Take some time now to evaluate your attire and the way you present yourself.
 Do you dress like the leader in your field?
 Do you speak like the leader in your field?
 Is your image a true reflection on what results you want your clients to achieve?

6. Information Dilution & Word of
Mouth
Just as we went over earlier, every time you deliver your message to a
potential prospect (because everyone you meet is a potential business
partner) you are going to be at the mercy of information dilution.
In a poorly delivered elevator pitch, the information that you presented will
be passed on through word of mouth which will either make or break you.
The difference between a well-delivered elevator pitch and a poorly
delivered one is pretty severe.

7. Take Away
In every opportunity you have to speak to people, you have an opportunity
to sell your service through word of mouth advertising. This is the most
powerful form of marketing available and is highly overlooked by many
businesses especially in their start up.
Make it a goal to ensure that you are always prepared, and are always the
poster person of the client that you want to attract

8. Happy Selling!!!