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Social Networks and International Education

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Gene Begin
Gene Begin

An hour-long presentation for Boston-Area Study Abroad Advisors designed to give an overview of various socia media platforms, including their use as communication and promotional tools for international education.

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Social Media andInternational Education Gene Begin M’07 Vanessa Theoharis ‘10 Marketing Director Marketing Coordinator Undergraduate School Undergraduate School Babson College Babson College
Social Media A shift in how people discover, read and share news, information and content (Wikipedia) Social Media… is more popular than e-mail. * And porn. ** * Mashable.com ** TIME magazine
3 Steps to Social Media Use Be A Consumer First Learn -  Learn your way around the space and discover how other users are utilizing the platform. Interact - Now that you have a sense of the space, use it more frequently and understand its intricacies. Communicate and be a part of the conversation. Engage - Now that you've built relationships and have become knowledgeable of the space, share content and conversation that will engage your new connections. "social media allows you to understand your brand" - Tamsen McMahon, Sametz Blackstone Associates
Facebook ,[object Object]
3rd largest country and only 6 years oldAugust 2008: 100 million users April 2009: 200 million users September 2009300 million users January 2010400 million users Today: 500 million users HALF A MILLION NEW USERS EVERY DAY!!!
Facebook ,[object Object],www.facebook.com/babsoncollege (drive traffic to your website:7th, 5th and 8th in past 3 years) Groups and Fan Pages allow for communication without being “friends”
Facebook Student Communications Students are compartmentalizing use of social media outlets Facebook: Strictly social networking Used to maintain long distance relationships and past friendships Friend requests, wall posts, and messaging Not used to network / find new contacts Other key features for on-campus use: Events Planning and Marketing Photo Sharing (2.5 billion photos uploaded each month) Groups(Example: Auction of the Week) UG Staff Guidelines: Friend Requests with Students ,[object Object]
Feel free to respond based on personal comfort level,[object Object]
Facebook Internationally June 2010; provided by vincos.it
Twitter ,[object Object]
Now at 190 million users
50 million tweets per day
600 tweets per second
63% of users < 35 years old
18-29 year olds are widest adopters (14% of US population)
Variety of usage strategies
customer service
product/service promotion
brand monitoring
professional development,[object Object]
Twitter Student Communications ,[object Object]
Status updates
Sharing of news and events
Students with public profiles more open to the platform as a connection tool
Marketing students and courses more fully exploring the usage of twitter
Organizations experimenting as a free marketing channel

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