This 20-minute presentation was intended for alumni, parents, friends, and coaches for Babson's Coaching for Leadership and Teamwork Program and was designed to give a very high-level overview of social media, three specific platforms - Facebook, Twitter, LinkedIn - and how current undergraduate students are using these tools.

1. Social Networks and the Student Connection Gene Begin M’07 Vanessa Theoharis ‘10 Marketing Director Marketing Intern Undergraduate School Undergraduate School Babson College Babson College

2. A shift in how people discover, read and share news, information and content (Wikipedia) More time spent on Social Media than… e-mail. * And porn. ** * Mashable.com ** TIME magazine Social Media

4. Facebook HALF A MILLION NEW USERS EVERY DAY!!! August 26th, 2008: 100 million users January 7th, 2009: 150 million users April 8th, 2009: 200 million users July 15th, 2009: 250 million users September 15th, 2009: 300 million users November 6th, 2009: 325 million users Today: 400 million users -- Ranks #1 for time spent and page views - Compete's "Top 10 Sites Ranked By: Total Time Spent " -- 3rd largest country and only 6 years old

9. Twitter Profile Structure Samples * Organizational Spokesmodel Personal & Organizational Mix * Adapted from “Why & Why Nots of Social Media”, January 2010

12. LinkedIn Group Examples Babson College Community My Groups 1. Learn 2. Interact 3. Engage

15. Questions Don’t hesitate to contact us with any questions. Gene Begin Vanessa Theoharis [email_address] [email_address] Twitter: @gbegin Twitter: @vanessaTsmiles http://www.linkedin.com/in/genebegin http://www.linkedin.com/in/vanessatheoharis Coaching for Leadership & Teamwork Program Fan Page Group