2010 Nonprofit Text Messaging Benchmarks
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Presented by Katrin Verclas at Net Change Week 2010 http://mobilebenchmarks.org
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2010 Nonprofit Text Messaging Benchmarks
- 1. 2010 Nonprofit Text Messaging Benchmarks http://mobilebenchmarks.org/
- 2. This study was sponsored by:
- 3. Thank you to participating organizations
- 7. Between 73 and 87 percent of text subscribers could be matched to a subscriber in the email database. Relatively few subscribers (ranging from 0.8 to 2.7 percent) were opted-in via keyword / shortcode to receive text messages.
- 15. Unsubscribes
Notes de l'éditeur
- M+R Powerpoint Template
- Where do Subscribers Come From?
- To calculate response rates, M+R looked at all qualified petition texts to the organization’s inbox within 48 hours of the corresponding advocacy alert’s launch.
- To calculate unsubscribe rates, M+R looked at all opt-outs to an organization’s inbox within 48 hours of each message’s launch.