Google Analytics recently raised the number of accounts your can create, per Google login, from 25 to 100. This should be welcome news for agencies and anyone else who needs to implement Google Analytics for a multitude of websites.

1. Google Analytics Account Limit Raised from 25 to 100
Google Analytics recently raised the number of accounts your can create, per Google login,
from 25 to 100. This should be welcome news for agencies and anyone else who needs to
implement Google Analytics for a multitude of websites.
If you still have to go beyond this limit, you can always ask a third party (such as the owner
of the website that you need to track) to create the Google Analytics account under his/her
login and then just provide you with full administrative access. If you’re granted all four
access levels (Manage Users, Edit, Collaborate, and Read & Analyze), you’ll have identical
privileges to the account creator.

2. You can also create another Google login, which would allow you set up an additional 100
Google Analytics accounts, but it’s not considered best practice to fragment your Google
Analytics accounts among multiple logins.
Also, we should remember that you don’t need to set up a completely separate account to
track a new website; in many cases, just setting up a new property is fully appropriate. The
theoretical limit for properties is 50 per Google Analytics account, since the limit for views is
50, and each property has at least one view. In practice, however, you won’t accommodate
50 properties/websites in a single Google Analytics account, since you’ll want to maintain
several views (still referred to as profiles in the linked post) for each property.