Vserv is a global mobile advertising network that provides the world's simplest app monetization platform for developers using its innovative AppWrapper technology. AppWrapper allows developers to monetize their existing apps by enabling ads with just one click, creating new inventory and revenue streams. Vserv's platform supports many mobile operating systems and has a global reach, with over 30 billion ad requests per month originating from various regions around the world including India, Southeast Asia, and the Middle East. The company also offers features such as premium ad placements, in-app payments including subscriptions and microtransactions, and services such as auto app publishing to help developers maximize monetization from their apps.
4. GLOBAL MONETIZATION
11% EUROPE
11% REST OF ASIA
7% NORTH
AMERICA
33% INDIA
10% SOUTH
AMERICA
14% MIDDLE
EAST & AFRICA
14% SE ASIA
30+ BN AD REQUESTS / MONTH
5. Innovative AppWrapper™ Technology
World’s Simplest
App Monetization!
1
2
3
Developer’s App
AppWrapperTM
AppWrapped!
YOUR
APP
Works with
existing app file
Enables Ads
in 1 Click!
Creates NEW inventory
for additional revenue
(in less then1 minute!)
7. Global ‘HYBRID’ Mediation
ADS
1 VSERV Sales Team
Global Ad
2
3
4
MEDIATION
Setup publisher IDs of your existing
Ad Networks
30+ Ad NETWORKS
FREE!
Ad Cloud
MANAGER
Zero Effort aggregation with single
hassle free payment
HOUSE ADS
Leverage your user base to
promote your new apps
>90% Fill Rate
8. Premium Ad Placement
SUPER INNOVATIVE. SUPER SIMPLE. SUPER POWERFUL.
LAUNCH AD:
Featured before
App starts
EXIT AD:
Featured on exiting
the App
9. Result : Powerful Ad Monetization!
~$5 eCPM
Get $5 every
1000 times the
APP is launched!
12. Micro Transactions: Try & Buy
3 Free Trials
Purchase
on 4th use
Pricing Types:
BUY
NOW!
• Play per Pay
• Daily
Subscription
• Rent a Game
Super Innovative. Super Simple. Super
Powerful.
13. Pay per Play - RIGHT for
emerging markets
Pay per Use of App
$ 0.05
v/s
Buy APP
$ 2.99
Access Large Consumer Reach with In-App Micro Charging
14. Subscription: Allow only ‘active’ users
App
AppWrapperTM
App
User launches game
Users who are not
subscribed / Low balance
ABILITY TO ALLOW
WEEKLY/MONTHLY SUBSCRIPTION
MODEL
Subscription
status check
App
Users who are active on
subscription access app
15. BEST IN-APP PURCHASE FLEXIBILITY
BILLING OPTIONS
CONNECTIVITY OPTIONS
Subscription status can be
checked via:
Operator Billing for
75 Telcos Worldwide
GPRS / EDGE / 3G
SMS / Toll Free SMS
Works for Wi-Fi users
as well
16. Free Value Add by Vserv
App
Vserv Auto
Publishing
Tool
Developer
Ease of Distribution across partner stores without the
need to manually deploy them by the developer.
17. Introducing
A Platform for hyper targeting of
Mobile Users through a mix of
Demographic and Behavorial data
18. Awards & Recognition
We have been awarded:
• Media Company of the Year 2012- MMA
Smarties
• Red Herring Top 100 - Asia
• Fastrack Top 20 Startup – Techcircle
• Fastest Growing Company in the Portfolio –
IDG Ventures
Our CEO has been recognized:
• Mobile Professional of the Year - Mobbys
• #22 on India’s First Digital Power 100 Impact
19. Founded in Jan
2010, headquartered in India
Pioneer of the AppWrapperTM
& AudienceProTM technology
Global Team of 100+
passionate people
across
Mumbai, Delhi, Bangalore, Singapore, I
ndonesia, Vietnam, Malaysia, London &
USA
Advertisers include Fortune
500 Brands Globally
Investor – IDG Ventures