• We are proud to present to you our fifth web seminar from our '14 series. • ŸCheck out other white papers, video presentations, and opinion pieces from my blog “Digital Video for a Digital Generation": www.dusil.com • ŸInvesting in video streaming services requires a solid understanding of the Return on Investment (ROI) for such a platform. In this presentation we breakdown the value proposition of Over the Top content (OTT) platforms, used to generate new revenue streams from entertainment assets. Understanding ROI, requires a breakdown of cost savings, new revenue streams, feature enhancements, and other intangible benefits. This web seminar looks into various aspects of content management, delivery and consumption, and how cloud-based services such as OTT not only generates new revenue streams, but also opens new doors to monetize entertainment libraries.

1. ©2014 gabriel@dusil.com
www.dusil.com
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GabrielDusil
ChiefMarketing&
CorporateStrategyOfficer
VisualUnityGlobala.s.
www.linkedin.com/in/gabrieldusil
www.dusil.com
gabriel@dusil.com
Defining
ROI&TCO
forVideo
Streaming

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www.dusil.com
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DefiningROI&TCOforVideoStreaming
DownloadtheRecorded VideoPresentation
ortheNativePowerPointSlides,here:
•http://dusil.com/

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AGENDA
NEW REVENUE
COST SAVINGS
FEATURES & BENEFITS
PEOPLE
PROCESS
TECHNOLOGY

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Entertainment EnterpriseEntertainment •OTT Enterprise•OVP
Video is used to attract new
subscribers
 Maintain loyalty through Enhanced
Features & User Experience (UX)
 Large & relevant content libraries
justify subscription price
Video is used to sell retail
products
 Sell more product with Demos, Ads,
Testimonials, Employee Content
 Training Conferencing, Corporate
& CEO Announcements
ROIisabalancebetween
Subscriberrevenue&
TotalCostofOwnership
ROIisabalancebetween
platformcost&new
revenuefromvMarketing

5. ©2014 gabriel@dusil.com
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ROIMoney ROITimeROIMoney ROITime
Increased Profit
Increased Revenue
Launching New Services
Streamline Workflow
Higher Client Satisfaction
Efficient Supply Chain
Focusisonrevenue
opportunitiesthatadvance
thecorporatestrategy
Focusisonopportunities
thatimproveefficiency
&competitiveadvantages

6. ©2014 gabriel@dusil.com
www.dusil.com
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BuildItYourself CloudServicesBuildItYourself CloudServices
Hardware  Software
Purchase  Integrate  Operate
Service Level Agreement
Purchase  Integrate  Operate

7. ©2014 gabriel@dusil.com
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Examining TotalCostofOwnership
HW
StaffDigitize
Storage
HW SW
Management
SW
People
Gateway
Legal
Services
Development
App
SW
Create Contribute Manage Deliver Consume
IngestLive
Analog
Digital Transcode
Process
HW SW
Process
Dashboard
CRM
MAM
HW HW
Recommend
HW
SW
Protection
Payment
SW
CDN
HW
SW Maintain
Multiscreen
Maintenance
SW
Process
Technology
Staff
Process
Legend
©2014 gabriel@dusil.com
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8. ©2014 gabriel@dusil.com
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Considerations InfrastructureProtection
Brand  Image  Credibility
 How important is Trust
to your subscribers?
Disaster Recovery
 Data Loss  Is content
quickly restorable?
Down Time
 How fast can you
recover?  Backup
 Redundancy  Repairs
Security  Content at Rest
 Content in Motion
  Digital Rights Management
 URL link protection
 Authentication
Legal Liabilities
 How liable are you if
media is lost or stolen?
 Subscriber Agreements
 Content Rights

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CloudComputing&Communications
CRM
Storage
Gaming
Music
Messaging
Productivity
Social Networking

10. ©2014 gabriel@dusil.com
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CloudDigital Entertainment
Video Editing
Video Entertainment
Metadata Databases
Social Networking
Video Delivery
Video Hosting
Video Conferencing

11. ©2014 gabriel@dusil.com
www.dusil.com
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Considerations Lingering Concerns
Reliability Concerns
 Internet Bottlenecks
 Upload vs. download
 Single point of failure
 Latency • Up-time
Control Concerns
 “Ownership”
 Disconnected from
assets
Cost Allocation
 Capital vs. Operating
Ego
 “Their goal is to
Increase their
personal power &
stature by amassing
departments, info &
head count”*
*Entrepreneur.com,“IsYourManagerialEgoTooBig?”byJoeRobinson,
11th April2014,http://www.entrepreneur.com/author/joe-robinson

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cz.linkedin.com/in/gabrieldusil
www.dusil.com
gabriel@dusil.com

14. ©2014 gabriel@dusil.com
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Synopsis –DefiningROI&TCOforVideo
Streaming
 Check out other white papers, video presentations, and opinion pieces from
my blog “Digital Video for a Digital Generation": www.dusil.com
 Investing in video streaming services requires a solid understanding of the
Return on Investment (ROI) for such a platform. In this presentation we
breakdown the value proposition of Over the Top content (OTT) platforms,
used to generate new revenue streams from entertainment assets.
Understanding ROI, requires a breakdown of cost savings, new revenue
streams, feature enhancements, and other intangible benefits. This web
seminar looks into various aspects of content management, delivery and
consumption, and how cloud-based services such as OTT not only generates
new revenue streams, but also opens new doors to monetize entertainment
libraries.

15. ©2014 gabriel@dusil.com
www.dusil.com
15
Tags–DefiningROI&TCOforVideo
Streaming
 Fear Uncertainty Doubt, 2nd Screen, Broadcast, Connected TV, Digital Rights,
Digital Video, DRM, Gabriel Dusil, Internet Video, Linear Broadcast, Linear TV,
Multi + screen, Multiscreen, Online Video Platform, OTT, Over the Top
Content, OVP, Recommendation Engine, Search + Discovery, second screen,
Smart TV, Social TV, Television, TV Everywhere, Video Streaming, Visual Unity
Global, Return On Investment, ROI, Total Cost of Ownership, TCO,