The document discusses how web 2.0 and social media are changing project management communication and processes. Traditional project management involved top-down decisions, limited communication tools, and closed teams and tasks. New approaches using social media enable multi-directional communication without hierarchies, open teams and tasks, access to global expertise, and crowdsourcing ideas. Project managers must learn social media skills and use tools like blogs, wikis and social networks to build virtual teams, share knowledge, and manage projects as open conversations.