Brief presentation I gave at Social Media FTW 2010 on some advanced Twitter concepts. Luckily they'll be posting the audio no their blog, since - as always - the meat is in the presentation and me talking and the slides are intended as visual impact/background. Note: In 2010 we changed out company name from Uptown Uncorked to Magnitude Media to better reflect the variety of clients we serve.

1. Level Up Your Twitter
September 2010, Social Media FTW
Presented by Leslie Poston, Magnitude Media

2. You Think You Want To Be

3. But Is That Right For
YOU?

4. Should You
Be Here?

5. How Does Copying
Someone Else Help You Get
Social Reach + Social Trust
(which leads to)
=
True Leverage

6. (hint: it doesn’t)
BE THE BEST WHATEVER YOU ARE
THAT YOU CAN BE
BUT BE UNIQUELY YOU

7. What Is Leverage?

8. Once You Are On Path to Leverage,
Learn To Target Your Efforts

9. User Types
• Persona
• Celebrity
• Connector
• Broadcaster
• Consumer
• Creator
• Critic

10. Understand The
Audience
So You Can Find Your
Audience

11. Audience By
The Numbers

13. 52% Journalists

14. 52% Journalists
47% News Consumers

15. 52% Journalists
47% News Consumers
(the consumers are increasing by the day)

17. 18 - 34 Years Old = 44%

18. 18 - 34 Years Old = 44%
35 - 49 Years Old = 31%

19. 18 - 34 Years Old = 44%
35 - 49 Years Old = 31%
College Graduates = 49%

20. 18 - 34 Years Old = 44%
35 - 49 Years Old = 31%
College Graduates = 49%
Post Graduate Degrees = 17%

21. 18 - 34 Years Old = 44%
35 - 49 Years Old = 31%
College Graduates = 49%
Post Graduate Degrees = 17%
Female Users = 53%

22. 18 - 34 Years Old = 44%
35 - 49 Years Old = 31%
College Graduates = 49%
Post Graduate Degrees = 17%
Female Users = 53%
Users With No Kids = 74%

23. 18 - 34 Years Old = 44%
35 - 49 Years Old = 31%
College Graduates = 49%
Post Graduate Degrees = 17%
Female Users = 53%
Users With No Kids = 74%
Users Who Follow Brands = 31%

24. 18 - 34 Years Old = 44%
35 - 49 Years Old = 31%
College Graduates = 49%
Post Graduate Degrees = 17%
Female Users = 53%
Users With No Kids = 74%
Users Who Follow Brands = 31%
Regular Use (Posting) = 23% (44% Total Traffic)

25. 18 - 34 Years Old = 44%
35 - 49 Years Old = 31%
College Graduates = 49%
Post Graduate Degrees = 17%
17% Users = Mobile,Young, Median Income < $30,000
Female Users = 53%
Users With No Kids = 74%
Users Who Follow Brands = 31%
Regular Use (Posting) = 23% (44% Total Traffic)

27. 2/3 World’s Largest Brands On Twitter

28. 2/3 World’s Largest Brands On Twitter
SMB With Twitter + Blog = 79% More Followers

29. 2/3 World’s Largest Brands On Twitter
SMB With Twitter + Blog = 79% More Followers
Company at 100 - 500 Followers = 146% More Leads

30. 2/3 World’s Largest Brands On Twitter
SMB With Twitter + Blog = 79% More Followers
Company at 100 - 500 Followers = 146% More Leads
Twitter Users Following Brands = Twice As Likely to Purchase
Than Facebook Fans

31. Fundraising
Awareness Launch
Sales Staff
Define Goals
Research Expertise
Events
Growth
Guests

32. Let Go Of Numbers

33. Embrace Search

34. Enhance Search

35. Enhance Search
Hashtags

36. Enhance Search
Hashtags Keywords

37. Enhance Search
Hashtags Keywords
Think <120

38. Enhance Search
Hashtags Keywords
Think <120 RT (Both)

39. Enhance Search
Hashtags Keywords
Think <120 RT (Both)
Location

40. Enhance Search
Hashtags Keywords
Think <120 RT (Both)
Location @s At End

41. Interact
Interesting. Helpful. Engaging. Broadcast

42. Consume
Home
RSS
Lists

43. New Twitter Notes
• lost background space
• About.Me
• Flavors.Me
• Landing Pages
• Analytics
• lost 3rd party apps mentions
• less on-ramp issues
• better threading

44. (Q&A Session)

45. Leslie Poston, Magnitude Media
@leslie or @magnitudemedia on Twitter
800•501•4049 phone | 928•438•5038 fax
leslie@magnitudemedia.net
Co-Author: Twitter for Dummies (Wiley, 2009+)
Contributor: Social Media ProBook (Eloqua)
Author: Grande Guide to Social Advertising (Eloqua)
Author: Social Media Metrics for Dummies (Wiley, 2012)
If you enjoyed my presentation, won’t you recommend me on LinkedIn?
http://linkedin.com/in/leslieposton
Connect with Magnitude Media’s pages also:
http://www.linkedin.com/company/magnitude-media
http://facebook.com/magnitudemedia
http://magnitudemedia.net
©Leslie Poston, All Rights Reserved