©Leslie Poston, All Rights Reserved Presentation custom created for @thecr for a session I led in July 2009 on creating and repurposing content - for more sessions like this, check out The Community Roundtable Note: In 2010 we changed the name of our company from Uptown Uncorked to Magnitude Media to better reflect the variety of clients we serve.

1. The Art Of Content
©Leslie Poston, All Rights Reserved

2. PAPER L AUDIO
A
N
©Leslie Poston, All Rights Reserved
Presentation custom created for @thecr
for a session I led in July 2009
D
I
N
G
VIDEO PAGE ONLINE
©Leslie Poston, All Rights Reserved

3. Know WHY You Are Generating
or Repurposing Content
To increase search To display knowledge
engine ranking or authority
To drive traffic to a site
To start a conversation
©Leslie Poston, All Rights Reserved

4. Be Aware Of Content Flow
©Leslie Poston, All Rights Reserved

5. The Nitty Gritty
©Leslie Poston, All Rights Reserved

6. {
RSS Filtering, Yahoo Pipes
Merging & Embedding NetVibes
FriendFeed
RSS Filter
RSS Mesh
FeedRinse
BlastFeed
Google Reader
Search.Twitter
©Leslie Poston, All Rights Reserved

7. Scannable Text Writing Method
✓ keywords (bold, highlighted somehow)
✓ sub-headings (with meaning, not just wit)
✓ lists (the internet loves a bullet point)
✓ single idea paragraphs (users skim)
✓ conclusion as beginning (inverted pyramid style)
✓ less is more (when it comes to words online: use half what you’d
normally use)

8. Retention practices
+ value
= positive emotional branding

9. • Upload old newsletters as PDFs for
download on your site
• Use selections from old newsletters and
marketing materials to seed blog posts
• Scan in old photos and use them on your
site, blog or Flickr accounts
• Find old video and use it as “nostalgia”
content, or use it to launch new
conversations with updated video “replies”
• Use old audio content to start a podcast
or internet radio show
RECYCLE
“Old” Content
©Leslie Poston, All Rights Reserved

10. Convert Content
Text to Audio
Video + Transcription
Audio to Text
Paper to PDF
Paper to Blog
Photo + Text + Audio
©Leslie Poston, All Rights Reserved

11. CROSS
LINKING
©Leslie Poston, All Rights Reserved

12. When cross linking, never forget...
:
AND
AWARENESS
©Leslie Poston, All Rights Reserved

13. Leslie Poston, Magnitude Media
@leslie or @magnitudemedia on Twitter
800•501•4049 phone | 928•438•5038 fax
leslie@magnitudemedia.net
Co-Author: Twitter for Dummies (Wiley, 2009+)
Contributor: Social Media ProBook (Eloqua)
Author: Grande Guide to Social Advertising (Eloqua)
Author: Social Media Metrics for Dummies (Wiley, 2012)
If you enjoyed my presentation, won’t you recommend me on LinkedIn?
http://linkedin.com/in/leslieposton
Connect with Magnitude Media’s pages also:
http://www.linkedin.com/company/magnitude-media
http://facebook.com/magnitudemedia
http://magnitudemedia.net
©Leslie Poston, All Rights Reserved