Presentation given at Book Expo America 2011 in New York City by Leslie Poston, Co-author of Twitter for Dummies and Founder of Magnitude Media.

1. Twitter Fundamentals
for Book Professionals
Book Expo of America 2011
Leslie “@leslie” Poston
©Leslie Poston, All Rights Reserved

2. Get Beyond
“What’s Happening”
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3. • Who’s Interesting
• New Ideas
• Shared Memes
• Connections
• Interests and Passions
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4. Write Your Twitter
Success Story
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5. JC Hutchins
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6. Scott Sigler
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7. Become Three
Dimensional To Fans
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8. Neil Gaiman
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9. Margaret Atwood
Sample Tweet:
“True, if someone nicks my socks they are still 'mine.' I just can't wear them. Thus unenforceable copyrights."
(From Time article on 140 Twitter users who shape the experience)
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10. James Kelly
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11. You Can Choose To
Opt Out
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12. George RR Martin
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13. ©Leslie Poston, All Rights Reserved

14. Unknowns Finding
Fan Base
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15. Second Chance Sales
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16. Sarah Salway, Something Beginning With
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17. Stretch Your
Creative Legs
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18. • Very Short Story
• 140Story
• Six Word Stories
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19. Create Community
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20. • Hashtags
• Twitter Chats
• Twitter Book Tours
• Interview Fanbase
• Lists
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21. Track Engagement
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22. Support Each Other
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23. Connect In Real Life
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24. • BEA11
• BookExpo
• TweetUps
• One2One
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25. Attract Attention
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26. Problems and
Challenges
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27. Portability
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28. ©Leslie Poston, All Rights Reserved

29. (Q&A Session)
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©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale

30. Leslie Poston, Magnitude Media
@leslie or @magnitudemedia on Twitter
800•501•4049 phone | 928•438•5038 fax
leslie@magnitudemedia.net
Co-Author: Twitter for Dummies (Wiley, 2009+)
Contributor: Social Media ProBook (Eloqua)
Author: Grande Guide to Social Advertising (Eloqua)
Author: Social Media Metrics for Dummies (Wiley, 2012)
If you enjoyed my presentation, won’t you recommend me on LinkedIn?
http://linkedin.com/in/leslieposton
Connect with Magnitude Media’s pages also:
http://www.linkedin.com/company/magnitude-media
http://facebook.com/magnitudemedia
http://magnitudemedia.net
©Leslie Poston, All Rights Reserved